DigitalOp
your not wrong by any way, thing is these things can't just be measured by give such and such credit or pay royalties or homage
I don't know that much about copyright but likeness to a degree is possible. That's why NFL, NBA spam the ever living Shit out of broadcast being reelected and the nonsense of likeness can be met with harsh penalty.
yet people create gifs galore of sporting events, hell they get remixed back and forth that you forget who originally posted it
its that Gray area
before the league's were mad as fuck about their properties but they've come around, hell embraced it
sorry for going off topic but it segue ways into that yes people should be credited, but it takes resources to do so. There's a gray area to this whole component
guy does goofy dance, goes viral. Sells or lets bigger viral company make it go big. Now who's dance is it. Then Fortnite borrows it, sells it, who gets compensated. Later down the line the guy really stole it from another guys vid that has like 20 views to be say 50,000 for his views and with the viral company pumping it up to say 500,000
Also record/music companies are notorious as fuck once you sign on the dotted line, you give up a lot
You never know the Artist might have been creator of dance, yet the moves can be owned by the record company if it's in the contract
(hypothetical, but possible)
just take a look at the disaster that is youtube and monetization of vids and how many people claim to be the rightful participant to receive the money of it by flagging it