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Sony is recruiting new talent for “Next Generation” Marketing Campaign
- Thread starter TheRaidenPT
- Start date
I don't want it 2019, just really, really think it's happening and if it doesn't, Sony are being incompetent fools for not maintaining proper momentum transitioning from one gen to the next after the rousing success of PS4.
Yeah it's going to be hard to keep PS4 momentum all the way to Q4 2020. That's two more years before new hardware... I'm not seeing it.
TBH, it's going to be interesting to see how Xbox can keep any momentum if they are truly Q4 2020 for Scarlett. I guess xCloud and filling up Game Pass over the next two years may do some work.
Yeah I don't see end of 2019. For a product that will define the next 6-7 years of your business, you don't hire within 1 year of that launching. Especially the marketing. It's looking like 2020 boys. Maybe spring 2020 at the earliest.
And none of this "soft launch" shit
And none of this "soft launch" shit
#Team2019, checking-in!
(now derailing a bit) Hey Sony where the hell is my MediEvil Remake?
(now derailing a bit) Hey Sony where the hell is my MediEvil Remake?
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Totally agree! E3 2018, they only showed 4 games. If PS5 doesn't release in 2019, what the hell are they going to talk about? They would need more games for most of 2020. By the lack of PSX this year and little other news on new 1st party games, I think this signals that PS5 is coming sooner than later.
I don't think many of you realize how much work, planning, research, etc. goes into huge marketing initiatives. 18-24 months in advance makes a lot of sense, especially for a product of this magnitude.
Heck, I worked on a marketing committee for a city in Missouri that started planning for the 2017 eclipse in October 2015 because they were in the path of totality. This stuff takes a lot of time.
Heck, I worked on a marketing committee for a city in Missouri that started planning for the 2017 eclipse in October 2015 because they were in the path of totality. This stuff takes a lot of time.
This is certainly how multinational publicly traded corporations think. :eyeroll:
I don't know how these things usually go but would they start recruiting marketing people if this thing is planned for 2020? I'd say 2019 is more likely now.
Agreed, make it launch window as in first year or so. Horizon is an excellent game and it could very well become Playstation's best franchise but not if it's rushed to meet a tight launch deadline. Sony should allow Guerilla to take their time to make Horizon 2 as big and dense as they feel it should be.
You really don't need a great launch lineup unless you're Nintendo. No big game was worth playing from the PS4/Xbox One launches aside from Assassin's Creed 4 yet the consoles set records.
In late 2012, Sony was in the same position in terms of 'how can they launch in 2013 without any decent exclusives?'
And then we found out during the PS Meeting, they've got a few first-party titles that was already in development for PS5.
If PS5 is next year, they've definitely got a few projects brewing for several years as the loss-leader for a console launch. It might not be from their flagship studios or even an internal team, but it's not as if PS4 launched with "decent" exclusives.
Yes they would. Marketing is soooo much more work than people realize.
I just meant a 2+ year lead time seems excessive.
https://ca.linkedin.com/jobs/view/sr-sales-logistics-planner-contract-at-playstation-881102725
That job seems to be the more relevant one anyway.
That's fair. But I think we're talking at least 16 months here. Plus there could be technical issues that delay (the unannounced) launch, which would put the marketing on hold.
I think the logistics job is the bigger tell.
"
- Responsible for planning and creation of packaging material PO's from printing suppliers to ensure timely supply for launch requirements.
A 12 - 15 month contract. This job was first advertised last month. That to me rules out the Fall 2020 launch I think.
Hmmm ok, but still, it wouldn't surprise me man. I mean they also don't have PSX this year. Doesn't necessarily have to mean anything but I can definitely see Sony introducing their new system first, next year.
I won't let you off hook so easily. :)
+
#Team2019
yeah,baby.gif
That's a good catch and definitely makes Spring 2020 seem more likely than Fall 2020.
Still I wonder about pipeline. Is that a contract they would need right up until release or only up until they enter/hit their stride in production? I genuinely don't know. It feels like that's a position you'd want filled through launch, for sure, but maybe they have teams set to handle the rollout and production of those materials after this contractor has finished "planning and creation". I know nothing about the nature of a job like that so "ensure timely supply for launch requirements" could be more of a proactive thing or it could reflect pre-order demand and its impact during production.
My expectation that it will release in Fall 2020 is a hunch and I'm not attached to it if we start to see more evidence pointing to Spring. The only thing I feel confident about is that 2019 is not happening, but I could be wrong there too! ¯\_(ツ)_/¯
Yeah, it's certainly possible we see it next year. But marketing job listings aren't going to actually tell us much.
I also think 2019 but isn't that too fast from announcement to launch?
Would it make sense for it to be announce early next year in a event, launch date and price at E3, another event in September showing off final details and launch games, and launch in November 2019?
Didn't Sega do some announcement for one of their console and said it was in stores now minutes later and that was one of the reasons why they got out of the console market?
Yeah it'll happen on Feb. Devs (especially Indies) need time to make games, and stores need time to market it and put ads on flyers and shelves.
#Team2019
That would just be a copy/paste of Pro. I think they will mirror PS4 as close as possible if they can.
I have no idea how people are getting this indicating 2019 when this is a position they are hiring for now and havent even filled.
Once hired it's going to take likely around 8 - 12 months alone to hash out the marketing strategy before you reveal
Once hired it's going to take likely around 8 - 12 months alone to hash out the marketing strategy before you reveal
Some people really want to die on that 2019 hill.
#Team2020 for life.
So if they reveal Feb, that gives this brand new lead and their team roughly three months to plan and set the course of the marketing set to begin in earnest February 2019 (including the reveal event). Personally, I think that is, if not possible, ill-advised.
Here's how I laid out the timeline with that expectation:
I just don't see it!
It's for the entire marketing strategy around their next console. Reveal to launch
I believe if Sony is going to release their next console in 2019 it would be for the holiday season, so an early announcement is not in their best interest business wise.
Ding ding ding!
People operating on feelings instead of informed opinions (The ERA story). You aren't planning and executing a product reveal and launch of this scale in less than a year.
We've seen much more from other devices like smartphones that get launched and announced back to back. Remember how PS4 was announced and replicate it here. Hell, every console released a year within announcement.
It's either Holiday 2019 or March 2020, no matter, it's happening in 12-15 months.
The OP says they work in this field and thinks it is a good indication?
Got it. What would be more helpful is if we knew when similar job postings went up for PS4.
We have multiple others in the field, myself included, who think this doesn't mean 2019.
Even then, the OP is only comparing the timeframe in which they begin hiring before executing a marketing strategy. Marketing execution is a rollout often over months and years.
The OP is stating that is the time frame to the lead up before marketing starts. Someone else who works in marketing also said the same.
You dont hire a brand new person in charge of marketing and expect them to have the entire campaign hashed out 3-4 months. There is a ton that needs to be worked out. Everything from how to reveal, your brand messaging, partnering with retailers on support in store, online and traditional forms of advertising, etc.
This position isn't even filled. How people think they will have this person hired and be ready to go by February is beyond me
What I find ironic is that people actually think this new hire will somehow be dictating corporate strategy for Sony lol. Owning a marketing road map for the "next generation PlayStation campaign" in no way, shape or form has a bearing on launch timing of PS5. I also doubt that they will be working alone, or that work has not already started.
This individual may be responsible for ensuring that said road map is correctly planned out and executed, but I guarantee that a Senior Manager will not be calling the shots for launch. Decisions like that happen at a much higher level, especially when considering that a marketing manager will not be overseeing engineering or software development.
What I'm saying is that Fall of 2019 wouldn't be replicating the PS4 announcement and release. Because that marketing team had way more time in the lead up to that event.
Sony started hiring the new marketing team for PS4 in summer of 2012 I believe, about a year and a half before release.
You don't start planning and organizing the marketing of your next gen console 3-4 months before reveal.
Game development is taking longer than ever yet folks are happy with a shorter generation cycle? Relativity is a wonderful thing.
Yeah. I thought I was misreading it because I don't think Sony would rush the PS5. I still think it's 2020.
Yup. People would be shocked by how long it can take to get a freaking logo approved lol.
I doubt Sony has been procrastinating and leaving all work to the new employee. Things have been brewing by the current team, and will slowly bring in "seasonal" employees to get a helping hand.
Fair enough. I know nothing about this so bow to your greater knowledge.
People don't know how enterprises actually work. I would be surprised if they filled this position before the end of the year.
Also, for a company like Sony, you're not hiring someone to *start* the roadmap With <12 months before release.