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HustleBun

Member
Nov 12, 2017
6,076
Say hello to the new Pringles logo:

512


For reference:

2010's
470


2000's
712


Late 90's
241


late 80's-mid 90's
933


The first logo, 1967-1986:
Pringles-Logo-1967-1986.png
 

WestEgg

One Winged Slayer
Member
Oct 25, 2017
14,047
Dude started off so bashful, then became so confident that now he's just a floating mustache with eyes.
 

CloseTalker

Member
Oct 25, 2017
30,681
The face from the late 90s is still the best. None of the typeface treatments have really been very good. Surprised they didn't take it back to a flat look for the font, it already looks dated
 

John Rabbit

Member
Oct 25, 2017
10,115
It's weird that they've made his head and tie so flat but kept the subtle beveling and gradient on the Pringles logotype.
 

BLEEN

Member
Oct 27, 2017
21,893
He was a woman with a moustache for a while there lol

Also, Pringles is supposed to show us his bod.
 

gblues

Member
Oct 25, 2017
2,484
Tigard, OR
Cost-cutting move. Fewer colors = less expensive printing.

Also, apparently there was originally an apostrophe that disappeared in 1986.
 

MIMIC

Member
Dec 18, 2017
8,334
I like it.

The first one looks so weird lol. Like he's high or really bashful or something.
 

KingWillance

Member
Oct 25, 2017
2,377
So I immediately read the moustache as a gaping maw and I'm losing my mind trying to figure out what video game monster it's reminding me of
 

Van Bur3n

Avenger
Oct 27, 2017
26,089
Looks fine, but the complexity of the type that they seemingly didn't change doesn't fit too well with it.
 

Robin

Restless Insomniac
Member
Oct 25, 2017
3,503
This is what the cans seem to look like:



cans.png


It feels too weird, with the art being very simple and vectory, closer to like a semiotic symbol, but then you have the Pringles logo still using a very fine bevel and emboss, the font has more dimension than the art and I don't like it.

In the other flavors and spinoffs, you can see the rebranding pay off a bit more, with the Pringles guy emoting, etc for different product lines:

scorch.png


These cans actually look pretty good imo, the colored wavy flames in the background are pretty sharp and add some complexity to the can. The "Scorchin" logo fits right in with the face logo. The "Pringles" logo is still very out of place and needs to be simplified.
 

Bigg

Member
Oct 25, 2017
6,640
This is fine.

I was fully expecting some hideous monster like the new Mr Peanut shit.
 

excelsiorlef

Bad Praxis
Member
Oct 25, 2017
73,329
gained eyebrows lost his hair

ahh the monkey's paw wish

Dude probably looks at his floating eyebrows in the mirror and says I renounce my wish everyday hoping to get his hair back