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Study: Popular New Releases Alone Won’t Keep Streaming Subscribers Long-Term
- Thread starter Nordic4tKnight
- Start date
lmao I bet they are all thinking of doing it but no one wants to be first.
that's gotta be in the works. Netflix will be the first to try it too "Save X amount of money by using the 6 month plan instead of paying $20 a month". it wont be worth it in the end.
maybe Paramount+ or Peacock gets hungry enough to try first.
I think the binge watch model is partly to blame for this. Having shows release over several weeks keeps them in the conversation, keeps the audience engaged and guessing. Probably also why they started breaking up seasons to release over time
I mean yeah, the only real answer to this is forcing subs to last longer than a month. I would be super down to see discounted subs if you buy more months at once (like Xbox and PlayStation services) but am not optimistic.
What the hell do they expect? Everyone got away from cable because people didn't want to pay $100+ for TV with ads and now we've got a fully fragmented marketplace where there's like 10 services all costing $10-20. No shit people are gonna drop in and out lol. You've recreated the market we all ran away from.
I'm not sure how relevant the point is. There is churn with everything but it's all about keeping your base number up.
If I'm being honest, the only thing that keeps me on streaming services long term is if they have somewhat consistent releases and if they're so cheap I'm too lazy to quite and resub, and thus far a lot of them are starting to/already exceeded that price point
Well duh, you need a back catalogue, else people will quickly watch what they want that is new and then switch off
Paramount+ and Disney+ already have yearly options. I'm not surprised, either, because it makes sense to give people options like this.
Every time I see this it seems silly to read, because it's still not the same thing. You're opting in to each service you sub to, not forced to rent equipment, have contracts and packages you don't need or want. We wanted a la carte options and this really is it, and it's actually better in most cases because it's agnostic of your service providers. I did the math and including YoutubeTV, which is an outlier in price, I still pay less for YTTV, HBO, D+, Hulu and Netflix (plus a couple of anime subs) than I ever did with DirecTV or TWC. By a lot. And the prices I paid for cable/satellite were without HBO because I didn't like paying extra for premium channels we would barely use.
I imagine D+ will have the easiest time of getting consistent viewership in a year or two. The fanbases for Star Wars and MCU stuff is pretty similar, and they'll eventually reach a point where there's at least one new episode of a show for either franchise premiering most weeks of the year.
Netflix also has the most well established recurring content of the lot, so it'd make sense people would stick with them as they watch new things and get alerts about new episodes. I don't think it's set in exactly what the other streamers have, as a lot of core titles have jumped around over the years. The exception would be Disney+, but the legacy content there is specialized to the point if you wanted it you likely already have it.
From the WSJ article -
Netflix is doing a much better job retaining customers than its competitors - it's not even close.
Netflix also has the most well established recurring content of the lot, so it'd make sense people would stick with them as they watch new things and get alerts about new episodes. I don't think it's set in exactly what the other streamers have, as a lot of core titles have jumped around over the years. The exception would be Disney+, but the legacy content there is specialized to the point if you wanted it you likely already have it.
currently have Apple TV+, HBO Max, Netflix, Disney+, and Hulu. Some of its paid via phone plans. I haven't yet gone to the model where we cut off some services but I think as services raise their prices we'll be slowly going to a rotation where stuff like Apple TV and HBO max and Netflix are only on 3-4 months of the year. One service will be the backbone thats on all year and the rest will be in rotations, and like the article says a lot of it is gonna be on the strength of the back catalog, not just new stuff.
There's simply way too many streaming services at this point.
There's simply way too many streaming services at this point.
We will just see them go back to weekly episodic releases
releasing everything at once also seems insanely dumb for subscription services
releasing everything at once also seems insanely dumb for subscription services
What's funny is that is how WWE Network launched- "9.99 a month", but you needed to commit to 6 months. They dropped this requirement pretty quickly though, and years later decided to get out of the race and instead sold the US rights to Peacock https://bleacherreport.com/articles...-need-to-know-about-the-launch-of-wwe-network
I think some of it's a matter of the newer services needing to build up their libraries, which will take time. The goal, I suspect, is to get new subs and then convince them that the service is so worthwhile that they remain subscribed. I think that Disney + and HBO Max have done a fairly good job of that. The chart in post 21 shows that the services with a deeper library have better retention, which certainly stands to reason.
From the WSJ article -
Netflix is doing a much better job retaining customers than its competitors - it's not even close.
netflix, especially with animation, but you're seeing it more with Live action, like Ozark, is filming more up front and dividing the seasons in half so you get them faster. the'll scope out like 30 episodes of an animated show and order it as if it's '1 season' and then split it into 3 10 episode 'seasons' and release all of it in 1 year. they are doing 2 season of ozark and 2 seasons of cobra kai in half the length of time it would traditionally take to get out 2 full seasons.
i imagine we'll see more of that, bigger up front investments but shorter/tighter net seasons, create double the hype around a show and keep subs longer for retention
(we do this in games all the time!)