Fair enough. This year has been challenging in many ways. I understand the desire to know why.
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PS5 is an obvious pre-order success, but what up with Sony's PR/Marketing strategy?
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OP
OP
I'm not even getting at launch lol. And yea, I'm a fan, but I get everything. I'm talking about PR.
Check the video I posted above and get back to me.
Their messaging has been good and the marketing is really starting to ramp up. I was bombarded with playstation adds all day yesterday watching baseball playoffs.
They showed us their exceptional launch lineup. All they need is a breakdown and ui segment.
There's a reason this thing is being shadow dropped and still selling out.
They showed us their exceptional launch lineup. All they need is a breakdown and ui segment.
There's a reason this thing is being shadow dropped and still selling out.
We still have a month to go. RELAX.
They've been posting a lot of info this week on PS Blog about upcoming games. There are also Japanese Youtubers getting hands-on with the console this weekend. More info is coming. Again Relax.
That and the huge amount of GF memes on IG about buying a ps5 for their partner is insane.
I see no Xbox series X on that end or twitter jokes, you might laugh but even my girl was like " these ps5 memes are hilarious I might get you one" haha (she preordered using my card while I was at work)
OP
OP
Check the video I posted.
I'm pretty relaxed. Not idea why critiquing a company's PR shows anxiety lol.
The thing about state of plays is that they're imitating Nintendo directs where its just games and more games, but sometimes Nintendo will just stop all that and talk about an update coming to switch or to give more info about things that need it, SoP now is just shooting out trailers and them having all the PR after the fact
Yea Social Media is hype about PS5 way more than the competition . Girls buying their Man a PS5 meme is out of control
Yeah this has been a pr nightmare for them. It's funny how both companies are messing up on opposite ways like ms on the games front and Sony on everything else but games front😶😶🤐🤐
Honestly though, their marketing seems a bit out of whack lately. I thought the announcements via PS Blog thing was just going to act as a lead up, but the silence has been surprising on some fronts. I think they just need a series of videos outlining different features.
ps5 is bigger than xbox in the "real world". they didnt mess up
That's pretty funny that the face of Peter Parker is #3
Check twitter, Spiderman has the #5 and #10 trending topics worldwide. There's your PR.
I'm confused. Outside of the July showcase, pretty much everything we know about the Series X/S has come from Xbox Wire posts, random YouTube video drops and press previews.
There's been specific PR mishaps in terms of the actual messages, but the delivery method is fine. Not everything has to be a State of Play or what have you. Especially in times like these.
There's been specific PR mishaps in terms of the actual messages, but the delivery method is fine. Not everything has to be a State of Play or what have you. Especially in times like these.
What more could I ask for? They showed the specs, prices, and the games. Games are the sole reason why I buy these consoles, and I see the benefits from the extra horsepower. I would actually love with they withheld the UI from public release so I can embrace the newness of it myself come launch day.
being so worried about how some corporation is marketing a product they already sold me on before they showed a logo is just too much lmao.
being so worried about how some corporation is marketing a product they already sold me on before they showed a logo is just too much lmao.
544K views · 37K likes | Molusco on Instagram: "Él pidió un PlayStation 5 y pues... 🤷♂️ #NoVacilen #ELMoluscoDePuertoRico 🎧 (🎥 @bmrtwins1 )"
38K likes, 1,340 comments - yosoymolusco on September 30, 2020: "Él pidió un PlayStation 5 y pues... 🤷♂️ #NoVacilen #ELMoluscoDePuertoRico 🎧 (🎥..."
www.instagram.com
They are using communication for products, not as a product. We are in September and people are already fantasying about the next E3 : that's how you transform communication into a product.
Also they've managed to get out almost every controversies with a jūdō trick that consists into transforming all negativity into endorsement. Crossplay, backward compatibility, PS5 architecture, cross-gen title, VR support, leaks, COVID cancelling etc.
And that trick is to not react on the hour after a trend coming from JoeGaming and fuelled by Twitter, but to let things slow down and get back right at the moment where people were ready to forget it.
And finally, when Xbox executives are giving interviews on a 6-9 weeks rotations (and more sometimes), all their executives stay on business talk channels, only creatives are sent to the large audience (with of course an exception for the PS5 launch).
Also they've managed to get out almost every controversies with a jūdō trick that consists into transforming all negativity into endorsement. Crossplay, backward compatibility, PS5 architecture, cross-gen title, VR support, leaks, COVID cancelling etc.
And that trick is to not react on the hour after a trend coming from JoeGaming and fuelled by Twitter, but to let things slow down and get back right at the moment where people were ready to forget it.
And finally, when Xbox executives are giving interviews on a 6-9 weeks rotations (and more sometimes), all their executives stay on business talk channels, only creatives are sent to the large audience (with of course an exception for the PS5 launch).
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Ps5 is 99% BC with ps4. What else should they say ?? As for cross saves some are some arent . Uts upto the dev . Spiderman and control are and yakuza and drift are not (for the time being )
they are improved because 2013 sony were ahead of xbox due to xbox mistakes. now they are ahead because they are better.
Outside of literally this forum, PS5 is the dominant next gen discussion topic.
This is a good thought, I remember them saying similarly when they said they would not be present for E3 2020 but would be at a lot more events throughout the year. Covid definitely hit them there, I think there were even two events Sony was going to be at but publicly backed out when covid became big early in the new year.
If the console pre order sold out in minutes, if online engagement seems to be mostly positive, if hype seems to be at incredibly high levels....at what point are you willing to entertain the possibility that maybe your expectations and wants/needs in terms of marketing and promotion are simply out of touch?
unfortunately the only reason im getting one at launch is because im blessed with some disposable income and I want to play demons souls. Thats it. Nothing else from the Sony side is getting me interested. If that game was not day 1. I would have *zero* interest.
This is Era, where anything that doesn't pander to enthusiast expectations is objectively bad and/or a failure even if there's hard evidence it objectively isn't.
They set some kind of a competition internally? Lets fuck up our pr messaging, trailers and communication, lets even start lying to customers and see how quickly are we going to sell out anyway? I dunno, but this shit that they are pulling seems hard to accomplish even on purpose.
Their communication is lacking, it's like they want to just show the games, or as Jim says let the games do the talking, but without answers the games by themselves cannot do all the speaking.
Having Geoff tweet out info after was terrible, the scattered blog posts are terrible, it's as if Mattricks old PR team moved to Sony when house left.
I think a lot of the old Sony was lost when Tretton left, Layden was good once he got into his groove but I've seen nothing but "businessman" from Jim.
Having Geoff tweet out info after was terrible, the scattered blog posts are terrible, it's as if Mattricks old PR team moved to Sony when house left.
I think a lot of the old Sony was lost when Tretton left, Layden was good once he got into his groove but I've seen nothing but "businessman" from Jim.
imo the ui is intentionally delayed because they are doing some new stuff and they dont want to get copied at launch, they want to have few months with new stuff on their ui when xbox has mostly the current gen ui. (when is revealed we will know like we estimated the price range)
the price reveal was good strategy because if they went first ms would just say 300 for xss and seem like they are undercutting them which is false. the xss leak imo hurt ms, because they wanted to have price reveal the same week the last state of play with ps5 price was to steal some of their pr. the price strategy worked well and the public views it as good pricing and the xss isn't seen as undercutting.
the console design was shown in june like the ps4, and got millions more views due to anticipation compared to xbox
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The only people complaining about UI and other stuff are hardcore gamers on Era, Gaf, and Reddit.
You having PS3 flashbacks makes me think you don't actually remember how poorly the PS3's launch was handled. Like, there's no comparison.
No clue. It's been atrocious really. Without them talking, it leaves the internet to fill in the space left by them and it's not going great?
But evidently they don't need it, so that's no skin off their back.
But evidently they don't need it, so that's no skin off their back.
Where was the lie?
Do they not have PS5 only games? At launch? Next year?
Just because we didn't know what other games were gonna be cross gen doesn't make it a lie.
Lmao I seen this earlier in the morning. I would be pissed at my girl pulling a stunt like that lol544K views · 37K likes | Molusco on Instagram: "Él pidió un PlayStation 5 y pues... 🤷♂️ #NoVacilen #ELMoluscoDePuertoRico 🎧 (🎥 @bmrtwins1 )"
38K likes, 1,340 comments - yosoymolusco on September 30, 2020: "Él pidió un PlayStation 5 y pues... 🤷♂️ #NoVacilen #ELMoluscoDePuertoRico 🎧 (🎥..."
Their messaging is absolute garbage right now, and I have to imagine part of the problem is that everyone that was actually a positive in their messaging back in 2013 is now gone. The new leadership at PS is just trash in my opinion.
Really not been too much of a fan. Sure they essentially "can't fail", because most people are automatically going to be interested in PS5 as they mostly own a PS4 already, and I'm sure the exclusives help too, unless they did some really terrible moves, like Xbox One launch level moves. I really feel Xbox did a better job this gen in terms of marketting, we're seeing previews already, I feel they've been pretty transparent (other than ignoring the biggest non-secret that was the Series S for a year), and been making some pretty consumer friendly moves throughout, but simply didn't seem to be as popular as what Sony did.
So I'm gonna start with all the negative stuff, as I think it mostly has been really, I've seen their marketting and promotion as weak, at least leading up to this point, and it annoyingly/sadly worked for most of it. They released the name of the PS5, like that was going to be such a revelation, and then the logo, which again, shouldn't have been much of a revelation, but this did get a lot of retweets and etc. apparently, which I guess mean it went well? The articles they did earlier in the year I was more of a fan of, it was sudden which was weird, but there was at least info to digest. Since those points though, they've just been incredibly quiet and really it's felt like they were just waiting for Xbox to make a move so they could react to it later and gain some points over them.
The other issue is their cross gen stuff, basically no promotion at all. I'm not aware of anything they're doing to upgrade their existing PS4 games on PS5, other than Spiderman which they essentially want people to pay full price for, while I'm seeing Xbox doing it for free. Depends how PS5 boost mode will be, but doubt it's gonna shine in comparison to what Xbox is doing. That and Xbox has the "Smart delivery" program, which sure Sony doesn't technically need.. if things were clear, which they're not. Their PS store listing for Miles Morales for instance mentions nothing about a free ugprade for PS5, and I haven't noticed the same for other games with that confirmed. Ideally their store should be saying what offers free PS5 upgrades and it'd be nice to state which games don't, which Xbox's smart delivery icon basically tells you, which makes me feel Sony either didn't consider, or simply didn't want to consider anything about cross gen or easing the transition as much as they talk about it.
Then there's the long periods of time without any news, to think prices/dates only went up like 2 weeks ago, (Xbox weren't much better here too sure), and you can blame covid to a degree about this sure, but to just two months before launch? Then lastly, a lot of news they left out of their big video... when pre-orders go up, they're pricing games more now, actual confirmed LAUNCH titles, a bunch of PS5 exclusive games confirmed on PS4 too. Some of this just seemed incompetent, because WHY wouldn't you want to say Demons Souls is a launch title, but the rest could be seen as being designed to be mentioned off-screen to get less attention, so not a fan of that. I'd also say the vagueness of what they define as exclusive is eyebrow raising too, Rise of the Tomb raider got pounced on for this, and we're not seeing that to the same degree for things like FF16, Project Athia. Timed exclusive or forever exclusive? Also there's the OS, still nothing about that. Or a teardown. Xbox simply has them beat in how much they've shown and Sony just feels to be playing catch up or reacting to them more than doing their own thing that impresses on their terms.
As for the good parts... their PS5 showcase event was great, honestly that's been the only thing that's gave me more of a feel of what to expect for next gen and ponder the possibilities of what this hardware can achieve. Honestly a large part of this was simply due to Ratchet and Clank, being teleported to entirely new worlds instantly was great to see and something I wouldn't have been able to imagine happening on current gen. That and the whole video was presented well. Their latest video was pretty good too in terms of announcements, starting with FF16 was huge to me, and ending with GoW 2 (Even though I feel Sony needs to know by now, simply revealing a logo isn't a reveal, I honestly would have been totally fine if they just showed kratos staring into distance, at least SOMETHING, at least nice to see 2021, which I'm almost certain we're gonna see delayed, but easily gonna be one of my most anticipated games this gen.
Really that's it, I don't feel these are really marketting/PR things, but I could praise that they're feeling to be evolving the experience more with next gen when compared to Xbox in terms of the controller. Xbox seemed to more just refine their X1 controller, which is fine and has it's own pros with using older controllers on the Series S/X, but then I see dual sense with adapative triggers, bigger vibration tech, entirely new controller design and that does excite me more. No idea about their OS, but imagine it will be different. Again, it's not saying the Xbox OS is bad for not drastically changing, and Xbox's OS may even be better in the end because of it, but the idea of a new OS does excite me more.
So I'm gonna start with all the negative stuff, as I think it mostly has been really, I've seen their marketting and promotion as weak, at least leading up to this point, and it annoyingly/sadly worked for most of it. They released the name of the PS5, like that was going to be such a revelation, and then the logo, which again, shouldn't have been much of a revelation, but this did get a lot of retweets and etc. apparently, which I guess mean it went well? The articles they did earlier in the year I was more of a fan of, it was sudden which was weird, but there was at least info to digest. Since those points though, they've just been incredibly quiet and really it's felt like they were just waiting for Xbox to make a move so they could react to it later and gain some points over them.
The other issue is their cross gen stuff, basically no promotion at all. I'm not aware of anything they're doing to upgrade their existing PS4 games on PS5, other than Spiderman which they essentially want people to pay full price for, while I'm seeing Xbox doing it for free. Depends how PS5 boost mode will be, but doubt it's gonna shine in comparison to what Xbox is doing. That and Xbox has the "Smart delivery" program, which sure Sony doesn't technically need.. if things were clear, which they're not. Their PS store listing for Miles Morales for instance mentions nothing about a free ugprade for PS5, and I haven't noticed the same for other games with that confirmed. Ideally their store should be saying what offers free PS5 upgrades and it'd be nice to state which games don't, which Xbox's smart delivery icon basically tells you, which makes me feel Sony either didn't consider, or simply didn't want to consider anything about cross gen or easing the transition as much as they talk about it.
Then there's the long periods of time without any news, to think prices/dates only went up like 2 weeks ago, (Xbox weren't much better here too sure), and you can blame covid to a degree about this sure, but to just two months before launch? Then lastly, a lot of news they left out of their big video... when pre-orders go up, they're pricing games more now, actual confirmed LAUNCH titles, a bunch of PS5 exclusive games confirmed on PS4 too. Some of this just seemed incompetent, because WHY wouldn't you want to say Demons Souls is a launch title, but the rest could be seen as being designed to be mentioned off-screen to get less attention, so not a fan of that. I'd also say the vagueness of what they define as exclusive is eyebrow raising too, Rise of the Tomb raider got pounced on for this, and we're not seeing that to the same degree for things like FF16, Project Athia. Timed exclusive or forever exclusive? Also there's the OS, still nothing about that. Or a teardown. Xbox simply has them beat in how much they've shown and Sony just feels to be playing catch up or reacting to them more than doing their own thing that impresses on their terms.
As for the good parts... their PS5 showcase event was great, honestly that's been the only thing that's gave me more of a feel of what to expect for next gen and ponder the possibilities of what this hardware can achieve. Honestly a large part of this was simply due to Ratchet and Clank, being teleported to entirely new worlds instantly was great to see and something I wouldn't have been able to imagine happening on current gen. That and the whole video was presented well. Their latest video was pretty good too in terms of announcements, starting with FF16 was huge to me, and ending with GoW 2 (Even though I feel Sony needs to know by now, simply revealing a logo isn't a reveal, I honestly would have been totally fine if they just showed kratos staring into distance, at least SOMETHING, at least nice to see 2021, which I'm almost certain we're gonna see delayed, but easily gonna be one of my most anticipated games this gen.
Really that's it, I don't feel these are really marketting/PR things, but I could praise that they're feeling to be evolving the experience more with next gen when compared to Xbox in terms of the controller. Xbox seemed to more just refine their X1 controller, which is fine and has it's own pros with using older controllers on the Series S/X, but then I see dual sense with adapative triggers, bigger vibration tech, entirely new controller design and that does excite me more. No idea about their OS, but imagine it will be different. Again, it's not saying the Xbox OS is bad for not drastically changing, and Xbox's OS may even be better in the end because of it, but the idea of a new OS does excite me more.
taking something like that as a "blatant lie" and ascribing some sort of "backlash" to it feels like a very insular, "reset-era" perspective. You honestly think the average consumer sees things that way?
It doesn't help that the marketing for its major competitor at Xbox is doing a fantastic job of marketing and messaging over the past month or so, so it makes it stand out even more. There's something off, they are doing an awful job. And to preemptively address it, this doesn't necessarily translate to hype or sales numbers being bad and I'm not suggesting PS5's won't fly off shelves. Their last games showcase was fucking weird, had bad info, and a huge lack of any details. The transferring save bullshit should be clarified, we haven't seen a glimpse of the UI, etc.
I think they just want to flood the last month with info. Might not be for people here, but with the mass audience it will probably work better for them.
