If this happened 3 years ago I'd have said the style was overdone. Now it's a dead horse. A horse skeleton. These more garish, whimsical designs are endemic in companies desperate to shed a bad reputation. The friendly, geometric typeface is my #1 most hated aspect of these things.
Share value in the tank? Whimsical rebrand. Got caught selling users' private data? Whimsical rebrand. Experiencing an extreme lack of consumer confidence? Whimsical rebrand.
These things always seem so insincere and disposable. Like they're not trying to communicate a purpose, attitude, or corporate culture—they just want to say "We're different now, we swear!" as loudly as possible.