Phil has been training with Mike Tyson he has this
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Is it time for Phil Spencer to get more aggressive?
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Phil has been training with Mike Tyson he has this
He should challenge Jim Ryan to a winner takes all fist fight.....winner gets all the others first party studios and IP.
If people offered actual suggestions beyond 'buy this studio because I like it and it exists and therefore makes business sense' or 'fire this person because they irritate me and I am the entire market' or 'promote this person because Twitter said they did a good thing once', sure. Most of the time, frankly, they don't. They perpetually (see many in the XBox Studios thread) conflate their opinion for gaming as a whole and fixate on minutaie born of rumour.
So we can't have that discussion? It's just automatically asinine to suggest that hey, see what that guy over there is doing that's lead him to 70% market share... maybe do some of that too. I love the current XBOX strategy of GamePass and PC day 1. I don't love that they let Sony grab key exclusive content and act ho-hum about it. I LOVE their recent first party and third party investment. I love most of their strategy. I just disagree with a portion of it.
I would pay to watch this, got to admit I would probably back Phil to win.
This guy who's afraid to shave that thing he calls hair on his head? Lmao, c'mon Scooter.
Phil Spencer can go.
edit: /s. Its hard to tell these days.
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I personally think he has done a good job and MS has done a better job at showing what the next gen is than Sony, but for some reason the opinion seems to be that either both have not done enough or Sony has been the one to actually show next gen for real.
Because of this and how their games fared last gen I think MS and Phil need to be 110% more aggressive. This is a gen for them to regain some of the ground they lost with the software and messaging issues they had with the X1. What they are doing right now seems ok if they had been killing it this gen, but they didn't, so they need to be a lot more focused and aggressive on messaging.
Even one upping Sony on price won't work if they have nothing to show for it.
I really hope they pick it up, I want both to do great things this gen. I already know Sony will have great 1st party games, I want MS to do as well.
Because of this and how their games fared last gen I think MS and Phil need to be 110% more aggressive. This is a gen for them to regain some of the ground they lost with the software and messaging issues they had with the X1. What they are doing right now seems ok if they had been killing it this gen, but they didn't, so they need to be a lot more focused and aggressive on messaging.
Even one upping Sony on price won't work if they have nothing to show for it.
I really hope they pick it up, I want both to do great things this gen. I already know Sony will have great 1st party games, I want MS to do as well.
OP
OP
I'm glad people are being generally light-hearted about this, and rightfully pointing out what a twerp I'm being. I want to see both Playstation and Xbox do well next gen, and perhaps seeing Xbox stumble with their "gameplay reveal" gave me flashbacks to the run-up to last generation.
Absolutely true, however I would add some nuance to that.
Getting the "core" audience to you side is beneficial to these companies because the core audience of early adopters can influence the broader public.
There are obviously other possible strategies, but marketing towards your immediate base is still useful.
I don't think so... Look to the number of views from the video...
Between the multiple studio acquisitions, the constant slew of day one releases on Game Pass every month, and major additions like RDR2, then releasing not one but two consoles this year (if Lockhart is real) I'm not sure how much more aggressive he can be without buying up big third party exclusives which will cause Era to have a meltdown again. Let's wait and see what their July event looks like, and their launch marketing.
are you saying Xbox is not competing? If anything else in terms of marketing their nextgen box, Xbox is the one doing the most official trumpeting while sony is laying silent for whatever reason...and i say this as a playstation fan. Xbox is definitely being more 'open' in regards to their nextgen plans now than sony and i definitely could use some of that openness for playstation.
The problem with xbox has nothing to do with fanboy wars you guys are so willing to throw the gauntlet into. It's that for whatever reason, historical, cultural or whatever, Xbox just doesn't seems to be a very global brand and it's too 'Western-centric'. I don't know how MS can change that and i don't know gamepass or having more jp games can help (og xbox and 360 certainly got plenty of jp games and some were even exclusive and they didn't really too much). But all i know is fanning even more fanboy wars is more certainly NOT helping in anyway for Xbox for the international audience. Xbox brand already got the people in US and UK by the balls, it isn't going to repeat the 360 days but it's definitely going to perform much better than the One's launch going forward and i can definitely see series x and ps5 having similiar market share in US/UK (while nintendo doing its own thing as usual). To develop the xbox brand as an international brand ala nintendo or playstation though? Your guess is as good as mine. But me as an asian here (singapore), owning a xbox only in Southeast Asia in this current era will be like an American kid in the 90s owning a turbografx 16 instead of SNES/Genesis. My one sole xbox only friend only plays multiplayer game at night here because during the day in Asia, online matchmaking can be troublesome due to the lack of players for certain games (especially fighting games).
Maybe you Xbox Advocates could try to provide feedback to spencer on how to branch out more outside of its own homebase of US/UK so that it can be more of an international brand instead of trying to ask him to be more 'aggressive' in regards to provide ammunition for fanboy wars. Just sayin.
Do you think Aron Greenberg's exclusive XBOX sneaker collection is moving the needle? Do you get hyped for the new XBOX Onesie? Do you think a new paint splatter pattern on the same controller design which will get stick drift in under a year due to poor mechanical decisions is moving the needle? Some cool stuff from their team, but some glaring misses too.
Depends what you mean by casual. People who buy a console year 5 might not be watching, but the people who buy a console year 2 or 3 are for sure.
I think if you look at what Phil has done since taking over as chief of Xbox and what he's doing as we speak....I'd say he's has been and is continuing to be pretty aggressive.
My thoughts exactly. Each company is doing their own thing. Console wars are lame.
I won't defend his particular example but I will say that flying people out and giving press kits for games is definitely a perk that the journalists get.
Whether you call those bribes I dunno.
This guy who's afraid to shave that thing he calls hair on his head? Lmao, c'mon Scooter.
Phil Spencer can go.
man, i hope this is a /s post because if not, it's so 'murica, it hurts.
Blame the companies. We all love it when execs go on stage and trash talk the other side for spectacle but that shit can be pretty damaging in the long run. It all creates such a cut throat atmosphere that has fanboys/fans of the console go after each other for no reason. The more Phil and other execs act friendly towards each other, the better.
More aggressive? Hes bought 48 studios in the last few years attacking the main issue ms had... first party. And I think he's being patient letting all the teams build better games. Xbox is fine... they have great services and the series x is a beast.
It's not his style to shit on the competition. I believe people like that and that alone will generate buzz.
Phil is fighting a different battle... hell this month ms is publishing a game on ps4 and switch. He doesnt see them as enemies. People need to understand ms just wants users in their ecosystem. People still underestimate how big putting every first party game into service day one.
As gamers get older we can buy every system and the console wars mean nothing.... I personally want them all to do well.
It's not his style to shit on the competition. I believe people like that and that alone will generate buzz.
Phil is fighting a different battle... hell this month ms is publishing a game on ps4 and switch. He doesnt see them as enemies. People need to understand ms just wants users in their ecosystem. People still underestimate how big putting every first party game into service day one.
As gamers get older we can buy every system and the console wars mean nothing.... I personally want them all to do well.
All imma say is this: for their business goals, it looks like they are being aggressive. It looks like they are competing.
OP thinking Sony executives walk into Activision and say "COD marketing RIGHT FUCKING NOW"
"Sign it, sign the fucking papers."
Na fam, Spencer doing good. He talking a lot because July is some time away, but he is gonna show the goods soon and I cannot wait.
Lmao!!!
Ok, fair enough. Your comparison to Windows Phone (3% global market share) felt like you were saying everything's a disaster.
Just, like I said, give it a couple months. I think you'll see some very aggressive moves during announcement season this summer.
Around 15M for the top videos. Which is certainly big, but it depends how we're defining 'casual public'. The market for gaming is significantly larger than 15 million people.
My point is, that UE5 video isn't going to be most people's first introduction to next-gen. It'll probably be an ad for Call of Duty that airs before the NBA Finals, or a commercial direct from one of the two console manufacturers. This video is for the people deep in the weeds.
I want MS to do as Nintendo does.
I just want them to focus on their own platform and content pipeline.
I just want them to focus on their own platform and content pipeline.
Me posting a meme picture of Spencer with a Series X canon on his shoulder isn't obviously a /s post?
Guess I'll go edit /s in
MS just needs new IP's and let forza, gears and Halo rest.
cause honestly outside the beastly machine, their output is basic/generic these days.
cause honestly outside the beastly machine, their output is basic/generic these days.
What would be a shitty and a valid reason to own a PS?
Nah, the problem isn't Phil needs to get more agressive, its just that Xbox business model doesn't allow them to spend as much as Sony developing games and that much is clear. Outside of Halo 5 none of the Xbox One 1st party games appear to have a budget as big as their PS4 counterparts, in fact that seems to still not have changed with these new studios but we will see.
I really don't think Phil wants to compete with Sony directly anymore.
He wants to get as many people into his ecosystem as possible. That's why every Xbox made game is on PC (as well as Xbox One) and Game Pass on day one.
This is why he's taken a big chance by supporting a (let's face it failure of a system) Xbox One for the first two years of the current gen which in most cases is going to hamstring future first party games to an extent.
Does he want Xbox to seem like a good place to play? Of course. Does he want to go head to head with a company they've been utterly trounced by for the past seven years because of the quality of their first party games? I don't think so, not at all.
I disagree. Their output just needs to be better.
and a new generation with new studios is on its way.
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