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Has Xbox successfully shed its "edgy, masculine, GAMER" brand?
- Thread starter Babu93
- Start date
![00Quan[T]](/data/avatar/31681832007/115484-m.jpg){kind=avatar}
Dduuuuuuuddddeeeeee, those are like the broiest games that ever bro'd.
In Brazil it is still absolutely terrible, gloomy.
To change this mentality in here, we will need a lot of time, a real ant's work.
For example XBOX promoted the far right workers/influenZers, and perhaps the biggest gaming forum in the country is full of neo-fascists and neo-Nazis. Steve Bannon "and friends" did "a good" job around here...
To change this mentality in here, we will need a lot of time, a real ant's work.
For example XBOX promoted the far right workers/influenZers, and perhaps the biggest gaming forum in the country is full of neo-fascists and neo-Nazis. Steve Bannon "and friends" did "a good" job around here...
I've never seen such a dudebro game in my life.
You can't see protags left hand, but I'm pretty sure he is holding a Monster Energy drink and the satchel bag is holding all of his hackysacks.
Don't worry, I got what you meant.
Xbox 360 was huge in Brazil and then it shrinked in the One era. PS4 dominated and there was much more PS influencers. The toxic guy was the most known Xbox influencer, and for the worst possible reasons.
Now, with the Series S and GamePass, I believe Xbox will dominate. Brazil is very price sensitive... Let's hope that with the market share and games, some nice positive influencers appear! There are some already, but not popular.
Of course I separate then, people here have bullied out of the job the CM for Xbox spanish twitter because she had a PS4, thats the state of the fanbase and i cant help but connect those two things in my head
I don't blame you for this perception. They were extremely annoying and harassed people in every way possible through social media. It created the feeling that most of the community was like that, but only because normal people didn't engage in these idiotic discussions.
I met extremely toxic people at that time, and a particular group was extremely devoted to the Xbox 360.
The language used was horrible "The (x)box rapes the competition", "Gears humiliates those faggot Wii/Ps3 games".
These were people who were proud that they could play "the best version" of Call of Duty and that the Xbox had more violent games, "man's game".
I find they still have a bit of that perception still, but it's gotten much better. I held that view for a long time, too. Especially early on. Honestly, their early days really dug deep into that - the Halo (and later, Gears) frat bro scenes, dudes sitting on the stage at E3, the acid green edgy X brand, and branding in general was just a lot.
Microsoft is doing a lot of great work towards a more welcoming image and it's great to see!
Microsoft is doing a lot of great work towards a more welcoming image and it's great to see!
First Tweet: I went to visit my mom and didn't make it in time to see the Xbox and Bethesda showcase, I tried to start watching from there but the internet was terrible.
I'm catching up but I saw here that there was Kojima, Starfield.
What did you enjoy the most?
Second Tweet: Pal, a question! If it was a Sony event, would you leave it aside? You guys keep trying to be impartial, but you can't!
Third Tweet: He went to visit his mother on Sunday (probably the only day he can). Stop being a psycho.
Fourth Tweet: He went to visit his mother on the day of Microsoft's biggest event? kkkkkkk, couldn't he visit later? kkkkkkkk
XBOX360 to me was the console I got to play stuff like Tales of Vesperia, Uno, Teenage Mutant Ninja Turtles 89 Arcade Online, Street Fighter IV, Ace Combat 6, Dead Rising, Geometry Wars, Indies that weren't allowed life on other systems at first like Castle Crashers and Braid, and then the typical "dude bro" games with the mainstream AAA releases, sports games and shooters.
It had so much variety that I'm not sure where it's bad reputation of being the edgy teenager box came from. To me, the Xbox brand today is just a return to form.
Having said all of that, the PS3 had a stronger library for the back half of its time on the market, but that's a completely different discussion
It had so much variety that I'm not sure where it's bad reputation of being the edgy teenager box came from. To me, the Xbox brand today is just a return to form.
Having said all of that, the PS3 had a stronger library for the back half of its time on the market, but that's a completely different discussion
I'm the complete opposite of a dude bro and right wing supporter and I think that Xbox today has the most diverse line-up ever... only lacking on family friendly IPs. That's exactly why I bought one last october.
I'm brazilian btw.
I'm brazilian btw.
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My image of them was never about specific categories of games, it was always about the looming shadow of Microsoft, ready to finance the brand to ensure it sustains in the industry.
The balls-to-the-wall spending in the 360 generation really planted this image in my mind, and now with the war chest all open, and the unprecedented acquisitions, that image is not going away any time soon.
The balls-to-the-wall spending in the 360 generation really planted this image in my mind, and now with the war chest all open, and the unprecedented acquisitions, that image is not going away any time soon.
They have done an AMAZING job on that front. I found their whole brand to be cringe asf back in the beginning. They definitely had that offputting "dudebro' stuff to the extreme at one point. Its faded a great deal now.
I have to agree. When WoW launched, getting my friends (who it took a TON to even play stuff like DAoC) resisted WoW due to its presentation and 'Elves' etc kinda stuff. They wanted nothing to do with it in comparison to the average FPS or 3rd person action title.
I have to agree. When WoW launched, getting my friends (who it took a TON to even play stuff like DAoC) resisted WoW due to its presentation and 'Elves' etc kinda stuff. They wanted nothing to do with it in comparison to the average FPS or 3rd person action title.
I think the work is incomplete.
They are starting to move into this Netflix of Gaming identity, where which specific games are less emphasized than where you can play them, and understanding that there's a strong commitment to content rotation and diversity.
On the other hand, their marquee 1st party franchises--not counting acquisitions that still are yet to bear fruit--are the same ones as they were 2 generation ago. I know "Halo, Forza, Gears" is kind of a tired meme, but Microsoft themselves keep putting these at the front and center so it's hard to dismiss.
They are starting to move into this Netflix of Gaming identity, where which specific games are less emphasized than where you can play them, and understanding that there's a strong commitment to content rotation and diversity.
On the other hand, their marquee 1st party franchises--not counting acquisitions that still are yet to bear fruit--are the same ones as they were 2 generation ago. I know "Halo, Forza, Gears" is kind of a tired meme, but Microsoft themselves keep putting these at the front and center so it's hard to dismiss.
In Denmark the Xbox is making a small comeback thanks to GamePass. More people are seeing what a great deal it is.
But PS is still selling 5-10 times as much.
Honestly I cannot think of a more likeable and in touch executive across all of business. The dude is just amazing in his capacity to compassionately listen and support gamers while steadily evolving and progressing the entire gaming industry.
I don't think that has been the case since the og Xbox, though i think its the industry maturing, rather than having anything to do with Microsoft.
I honestly think that depends where you live.
Here in the UK, I remember PlayStation having the 'edgy' marketing with WipEout being shown in clubs, a drugged-up Sara Cox being used to advertise it. Plenty of other weird and trippy 'in your face' adverts during that era too.
It continued during the PS2 for a bit but honestly, by that point the console was so mainstream that I didn't really think, nor did my friends really think, that was PlayStation's image anymore.
I feel the same way about Xbox. I know some saw it that way during the 360 era, but I honestly think the dudebro shooter console idea died with the original Xbox as the 360 became a commercially mainstream machine.
Here in the UK, I remember PlayStation having the 'edgy' marketing with WipEout being shown in clubs, a drugged-up Sara Cox being used to advertise it. Plenty of other weird and trippy 'in your face' adverts during that era too.
It continued during the PS2 for a bit but honestly, by that point the console was so mainstream that I didn't really think, nor did my friends really think, that was PlayStation's image anymore.
I feel the same way about Xbox. I know some saw it that way during the 360 era, but I honestly think the dudebro shooter console idea died with the original Xbox as the 360 became a commercially mainstream machine.
Last I checked most competitive games are played on Microsoft Windows.
First Tweet: I went to visit my mom and didn't make it in time to see the Xbox and Bethesda showcase, I tried to start watching from there but the internet was terrible.
I'm catching up but I saw here that there was Kojima, Starfield.
What did you enjoy the most?
Second Tweet: Pal, a question! If it was a Sony event, would you leave it aside? You guys keep trying to be impartial, but you can't!
Third Tweet: He went to visit his mother on Sunday (probably the only day he can). Stop being a psycho.
Fourth Tweet: He went to visit his mother on the day of Microsoft's biggest event? kkkkkkk, couldn't he visit later? kkkkkkkk
What's so special about that guy, that those comments care so much that he picked his mother over a show he could catch later?
I understood that he is a gaming journalist and/or streamer. This was tweeted by another journalist here in Brazil.
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I don't think club and drug culture and masculine are one and the same though. Club culture I think is gender neutral.
I think they have to a degree removed this and from someone with a love of indie games however externally (And from people I've worked with) their brand is very much Halo and Forza (with a degree of Fable which has gone a bit naff).
It matters who your fans are. Especially if you're not actively and effectively pushing people like that away.
Yeah I don't know if edgy or masculine are the words. It was always the American console for Americans (and Brits). I don't think the perception here has really changed. If American values are edgy, masculine, love guns, etc, then yeah lol.
that's closer to how I view Sony nowadays to be honest, everything they do seems so samey to me
Microsoft seems to have a lot more variety
Microsoft seems to have a lot more variety
Microsoft with their accessibility options is really the biggest and best thing I've done over the years
Culture comes from the top and if you look at the way how Microsoft manages it's coding platforms and other areas of its business since Satya you'll see there's a more inclusive approach across the board. I don't think it's just Phil and Satya controls more than just the purse strings.
The Xbox is probably the most accessible console on the market right now, with the Series S and X options plus Gamepass. Not to mention their disabled-accessible controller design which is so fucking cool, and I've heard nothing but good things about from disabled gamers.
There's a lot of variety on the console, and it's available and accessible. Seems like a good thing to me, so I don't think they have a dudebro identity at all anymore.
There's a lot of variety on the console, and it's available and accessible. Seems like a good thing to me, so I don't think they have a dudebro identity at all anymore.
More than a dudebro console, Xbox has always been to me a western console for western players. And I still think the same.
But I'm surprised to see it has/had this image of being "edgy, masculine, gamer".
But I'm surprised to see it has/had this image of being "edgy, masculine, gamer".
Xbox hasn't been a dudebro gamer brand since like 2010, with the turn really starting in around 2008. Say what you want about Kinect as a gameplay device, but it's lasting legacy will be that it started this cultural shift from "the shooter console" to a console that everyone can enjoy.
That's so true for me. Series X is my first xbox console cuz I couldn't find a ps5 and wanted to give it a shot for gamepads and free games (also something to play Elden Ring when it was released).
Whole experience from UI to store front feels so American and mass for me. Maybe its less Japanese games I dunno but whenever I open store to check for games all I see is football and Cod. But as I said before its just the feeling and vibe I get it from the machine not content, its diverse and good just not colourful as a Japanese console.
You can make the UI pretty colorful with dynamic backgrounds and whatnot if that bothers you. I never get promoted sports games funny enough.
User warned: Platform wars
lol xbox is about a edgy as a fucking circle at this point XBOX means PC for me... gamepiss and xboxlive can die in a fire.
welp i stopped math at 11th grade 20 years ago so not sure but i guess my googoo is a liar.. :/ :p
Do you think Xbox are actively pushing a far right agenda through their games/services/marketing?
If not, then no, it doesn't matter.
I can point to absolute idiots who are fans of every system. Microsoft, Sony, Nintendo, you name it, can't control who buy their systems, their games.
PlayStation is by far the market leader in Hungary. Far right extremism is becoming more and more mainstream in Hungary. There's a very clear correlation there right? RIGHT???
See how easy it is?
So relevant... We should edit this and write the gaming edition: or you can roll up your sleeves and get to work, and sell subscriptions.