Smartphone upgrade cycles have been steadily lengthening for years, which has important implications for smartphone vendors and wireless carriers alike. Slowing unit sales have led companies like Apple (NASDAQ:AAPL) to pivot toward subscription services in an effort to better monetize all of the devices that are already out there. Market researcher Strategy Analytics is out with some new estimates on smartphone upgrade cycles.
Strategy Analytics findings show that the average iPhone has been active for 18 months, while the average Samsung smartphone has been active for 16.5 months. Demographics also play an expectedly critical role: Baby boomers ages 55 to 64 years old tend to keep their devices for over three years, while younger users tend to upgrade more often.
I didn't think about this, being in more tech saavy circles would have you think some folks switch out phones more often than their underwear