See this is what I don't get. When someone says "the developers fucked up", it's not an attack on an individual. Almost never individuals get called out outside of legit harassment campaigns we saw with Gamergate. If I was a dev I would just not engage in this nonsense, PR people are there for a reason. I get the problem with Indie devs who don't have people relegated just to community issues, but at least when it comes to pricing models indie devs rarely have problems anyway. Especially when the criticism is directed at a genernal thing like monetization (and let's face it, that's the topic more often than not these days), it's unlikely most devs had a say in it outside the higher ups.
I guess that's what I'm getting at. Devs are increasingly asked to take on frontline PR roles, especially for service games. I don't know in this particular case if the devs are supposed to be responding to people on the subreddit or not, though.
I think it's easy to say that the criticism isn't being aimed at specific people, but at specific elements of the games. And that's true for the most part. But I can tell you as someone who doesn't even work on games but has worked on internet stuff with a large audience before, that on some level it almost doesn't matter. People can't help but identify with their own work, especially in creative industries like video games. It can get very hard to distinguish yourself from the work, and from criticism of the final product from criticism of your own work. This can be doubly problematic in cases where, let's say, you fought against a particular decision, and then got criticized for that decision. Sometimes that feels like validation, that your professional opinion turned out to be right. But sometimes it just feels frustrating, like an own-goal you saw coming and could've avoided, and now feel like you're taking heat for. I realized a while ago that the specific target doesn't even matter sometimes; all you hear is the vitriol and the aggression.
For me, I see a developer being sarcastic about assholes in the gaming community and I think, "that's someone lashing out because they've taken a lot of shit." I've been there before, so I'm sympathetic. I don't think it's entirely a conscious act, sometimes. I don't think that developer woke up that morning and thought, "I'm going to finally tell those gamers off like they deserve!" You're right in that it's not necessarily professional or proper. But I'm happy to give these people the benefit of the doubt because torrents of internet criticism are not a thing most people are prepared for, and some people are going to react badly.
It should go without saying but that doesn't take anything away from people arguing in good faith against Apex Legends' monetization techniques. I think there is absolutely room to keep talking about that and even boycotting the game if you think there's no recourse and that EA isn't listening.