Happy Mother's Day friends and visitors I hope you guys make it a fruitful one with any of the moms in your life. That said I'm in a bit of a hurry with this week's thread and off the jump I have to cop to an error in the film banners. You see I tend to just google for the posters during editing and when I searched 'Netflix Hypnotic poster' I got a promo for a 2021 psychological thriller by Netflix, and not the 2023 psychological thriller by Netflix that uses the exact same name and apparently, premise. But because I don't have a ton of time today (see above) I'm choosing to leave it in so I can focus on the small creative writing assignment I give myself every week. Honestly it's hilarious that this is a thing Netflix has done, so if you feel like watching both movies to compare and contrast you are welcome to report back in here because although I *had* heard of the Affleck one I'd never heard of the Kate Siegel version (prequel? prototype?).
Back to the numbers we're still very much in Marvel's/Super Mario's world for now, the quality of the former has triumphed over early trepidation that kept presales sluggish until the very end and we can finally stop talking about superhero fatigue. Or not, because who knows what will happen in the future and some Online Hot Take Wars are never allowed to end. 2023 is more about individual film reception than brand trust guaranteeing success so talk of 'fatigue' really isn't discussing the heart of the matter, theatergoers will pay to see good movies and spend there money elsewhere if their needs are not met. This is normal behavior.
The Rowdy Old Lady Road Trip Cinematic Universe chugs along following 80 for Brady with the Book Club Sequel. I know these movies don't need to review well to succeed. Counterprogram a small budget against a release window where all the young men are watching cape flicks and say 'hey other, frequently neglected audience I got something for you' and bang, money. Directors have built decades-long careers around this strategy so don't knock the hustle.
Next weekend is the first installment of what is promised to be a...trilogy(???) concluding the Fast Franchise and BOY does it have an uphill climb, especially with The Little Mermaid coming to eat into its plf dollars seven days later and an absolutely LOADED June release schedule ready to take it out at the knees if audience reception is tepid. Personally I'm very excited for June. What's on your checklist?
The weekend box office continues to be a place of haves and have-nots, with Disney/Marvel Cinematic Universe's Guardians of the Galaxy Vol. 3 posting the best second weekend hold for a Marvel Cinematic Universe title post-pandemic at a great -51% with $58M. That's better than the -55% second weekend holds of the two previous GOTG movies.
Furthermore, there isn't any lower ticket pricing in place by exhibition like there was on the previous Fifth Season theatrical release, 80 for Brady, which starred Book Club 2 actress Fonda with cinematic buddy Lily Tomlin. That might have been a great idea here for circuits to practice. How else to open a movie to $12.7M during the winter around Super Bowl weekend (there's also a theory that the 'Brady' in the title got some guys dragged along with their better halves). However, there's nothing for guys to tag along to here, with 73% women showing up for Book Club 2, and the largest quad being over 55 at 47%.
Sony has the service deal for Toei Animation's Knights of the Zodiac. The pic's grosses were $220K for Friday at 600 theaters, for a 3-day of $470k. So-so numbers in LA, San Diego, NYC and San Francisco, but that's it.
(Click image for full chart)
Worldwide Updates:
View: https://twitter.com/BORReport/status/1657760122473680904?s=20
View: https://twitter.com/BORReport/status/1657761951433515008?s=20
View: https://twitter.com/BORReport/status/1657776160150028290?s=20
Weekend Box Office Archive (Updated 2023-05-07) and Appendix
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