The mouse has officially killed the fox.
In a move at once unsurprising and highly symbolic, the Walt Disney Company is dropping the "Fox" brand from the 21st Century Fox assets it acquired last March, Variety has learned. The 20th Century Fox film studio will become 20th Century Studios, and Fox Searchlight Pictures will become simply Searchlight Pictures.
On the TV side, however, no final decisions have been made about adjusting the monikers of production units 20th Century Fox Television and Fox 21 Television Studios. Discussions about a possible name change are underway, but no consensus has emerged, according to a source close to the situation.
Unsurprising, indeed.