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Sega wants to expand the Sonic Franchise in Asia and Japan

Rurouni

Rurouni

Member
Dec 25, 2017
1,420
Sonic Frontiers will be a part of this for their global strategy:


View: https://twitter.com/Sonic_Frontier/status/1570793565466529793?s=20&t=1hKV6LRbD9z5l8A0kWztBw

I'm actually VERY curious about Sonic Frontiers' potential commercial performance in Japan, especially given the franchise's history with disparity between that area and western territory in popularity. When factoring the current Japanese marketing of Frontiers in particular up ti'll now with TGS (Korone, One Ok Rock collab, etc), it's certainly been an interesting approach! I don't remember Sega being this aggressive with previous 3D titles in comparison for a long time(?):


View: https://twitter.com/Bloo4LYFE/status/1562250769704812544?s=20&t=gXTAXohiZpYrCoi29H0A8g


View: https://twitter.com/TailsChannel/status/1570762668935618564?s=20&t=gXTAXohiZpYrCoi29H0A8g

With TGS, the line for the Frontiers demo was so large they had to close it off lol:


View: https://twitter.com/simischules/status/1570235038603825152?s=20&t=gXTAXohiZpYrCoi29H0A8g
 
NotLiquid

NotLiquid

One Winged Slayer
Member
Oct 25, 2017
36,231
Between hiring Korone as a Sonic ambassador, the advertising happening early, all the pre-order bonuses, getting popular J-rock bands to front the advertising, and even the concept of the game itself heavily taking from Breath of the Wild which was massive in Japan, you can definitely tell. The entire game feels like Sega's bid to make Sonic relevant to a Japanese audience.

Which probably seems to be working somewhat, given the pictures of TGS stations being closed due to massive lines.
 
SilverX

SilverX

Member
Jan 21, 2018
14,455
They will impress me when Tails and Knuckles are playable in the mainline games. Otherwise its just more solo Sonic efforts
 
L Thammy

L Thammy

Spacenoid
Member
Oct 25, 2017
52,046
I honestly feel that having Korone Inugami as a brand ambassador was a good move on this part.

I'll be a little sad to no longer be able to rag on Sonic for being an inexplicable non-presence domestically though.
 
andymcc

andymcc

Member
Oct 25, 2017
27,375
Columbus, OH
L Thammy

L Thammy

Spacenoid
Member
Oct 25, 2017
52,046
vixolus said:
TIL Sonic wasn't that popular in Japan?
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I think the Genesis ones might have done okay but I don't know where you'd really get those numbers. Sonic Adventure was one of the best selling Dreamcast games. After Sega got out of the console game Sonic completely fell off the map in Japan though, and it tends to sell absolutely miserable amounts there.
 
mrmickfran

mrmickfran

The Fallen
Oct 27, 2017
30,466
Gongaga
Splatoon crossover
Dragon Quest crossover
Pokémon crossover

You already got Sonic in Monster Hunter, now hit Japan's other giants
 
MikeMyers

MikeMyers

Member
Oct 25, 2017
3,643
United Kingdom
andymcc said:
yeah. the game centers used to have sonic themed stuff on/in signage, UFO catchers, branded bags for prizes and stuff even in the bathrooms (i remember Sonic being for men and Amy being for wp,em back in the early 00s)
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I see those Sonic and Amy signs in UK.

TBF, Sonic does show up in a few anime. Example:

1200px-Referenes_BenTo_TV_SonicPoster.png
 
Dooble

Dooble

Member
Oct 28, 2017
2,563
Sega always puts in alot of effort into JP localizations of Sonic...even if the game sells a little amount.
 
Meowmixez

Meowmixez

ESS ESS DEE
Member
Oct 27, 2017
2,353
So is Sonic going to go to the DragonBall well once again? I mean, he already becomes a super saiyan.
 
Vidiot

Vidiot

Member
Oct 27, 2017
4,678
Meowmixez said:
So is Sonic going to go to the DragonBall well once again? I mean, he already becomes a super saiyan.
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Good. I'll take the anime like story telling of old over what we've been been getting since Colors any day. Let Sonic be melodramatic, fight giant monsters, and get a bunch of different power ups.

Can't wait for Super Sonic to not be enough for the final boss of Frontiers so he has to take it up to the next level.
 
GTOAkira

GTOAkira

Member
Sep 1, 2018
11,293
Sonic about to be a guest character in granblue, shadowverse, street fighter and tekken lol
 
BlueStarEXSF

BlueStarEXSF

Member
Dec 3, 2018
5,099
The Deleter said:
Sonic Frontiers is already at maximum capacity on the second day of TGS


View: https://twitter.com/SonicOfficialJP/status/1570943489957072899

I don't know if this will translate to actual success, but I believe this is the most interest Japan has shown towards Sonic in a while?
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Definitely noteworthy. I'm pretty sure neither TSR or Forces had anywhere the success. Also, picture of Kishimoto and Iizuka:


View: https://twitter.com/2Qwuik/status/1570847211860414464?t=sGxmtgrx7uRaIOS_5kOnmQ&s=19

I respect the fact that Kishimoto is rocking sweatpants.
 
Giga Man

Giga Man

One Winged Slayer
Member
Oct 27, 2017
22,154
Only a matter of time before she's a full-on guest character in one of the games.
 
Rorschach Noir

Rorschach Noir

Banned
Oct 8, 2018
724
Sonic: Like a Hedgehog from Ryu Ga Gotoku Studio or even a Dragon Quest turn-based RPG game like BioWare's Sonic: The Dark Brotherhood
 
Harry Potter Obama

Harry Potter Obama

Member
Feb 13, 2018
3,954
Japan
The second movie just came out there less than a month ago and it's already no longer playing at most theaters as far as I can tell, so… good luck.
 
Ferrs

Ferrs

Avenger
Oct 26, 2017
18,887
I still doubt Sonic will be a noteworthy success in Japan. Character has never been there, and I don't think a game is going to change that nowadays. Focus should be on regaining trust in the West IMO.
 
BossDumDrum

BossDumDrum

Member
Jan 3, 2020
1,384
Best of luck to SEGA. From the sounds of things, Frontiers is looking to be a pretty big splash at least judging by the lines at TGS needing to be shut down.
 
Rorschach Noir

Rorschach Noir

Banned
Oct 8, 2018
724
I am a little surprised they haven't done a Sonic Adventure 3 with Chaos Garden

They said they've thought it and it sounds like its what everyone wants

Hopefully they give it another chance soon
 
Zan

Zan

One Winged Slayer
Member
Oct 25, 2017
9,946
I know we have Sonic Prime coming out, but there should also be another Sonic anime to give the series a little more boost.
 
Village

Village

Member
Oct 25, 2017
11,881
Zan said:
I know we have Sonic Prime coming out, but there should also be another Sonic anime to give the series a little more boost.
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Prime on netflix so i doubt the show is gonna last that long. But I imagine paramount is gonna handle a lot of spin off material in the future because of the movie
 
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