SEGA SAMMY HOLDINGS INC. (headquarters: Minato-ku, Tokyo; President and Group COO (Representative Director): Haruki Satomi; hereafter "SEGA SAMMY") will incorporate a new group brand logo as an initiative towards further growth of Sega Sammy Group going forward. The new group logo will be officially used starting from August this year.
Sega Sammy Group has been developing corporate/business activities with an aim to embody its mission of "continuing to create moving experiences." Furthermore, in order to achieve SEGA SAMMY's medium-term target, "Road to 2020," the Group is currently taking on the challenge of creating new business that accommodates social change and technological innovation, while working to strengthen and cultivate the Pachislot and Pachinko Machines Business, Entertainment Contents Business and Resort Business under the unified effort of the entire group.
The business environment has undergone significant changes since the business integration of SEGA and Sammy over a decade ago. Under such circumstances, our decision to create a new group logo was made as we had come to recognize the need for a new brand symbol demonstrating a future direction of Sega Sammy Group, departing from the current logo which represents the integration of SEGA and Sammy. We will aim for further growth of the Group by implementing the thoughts we have put together in the new brand logo in actual business activities.
https://twitter.com/SEGA_OFFICIAL/status/983620614131859462?s=20
https://www.segasammy.co.jp/english/pdf/release/segasammy_release_e180410.pdf