So she followed the trajectory of an increasing number of white-collar women. Sales of women's backpacks are up by 28 percent in the past year, even though men's backpacks are down. Women's handbags, too, have suffered a drop over the past few years. Farrar went to Amazon.com and bought a backpack. She now wears it to the office every day.
Of course, some women, such as students and exterminators, have always had to shlep pounds of gear on their back. But I'm talking about the Ann Taylor–wearing, brown-bag-lunching, nude-heel crew. Many of them have started carrying backpacks too.
The rise of the lady backpack is mostly being driven by women in cities, especially in New York, Los Angeles, and Dallas, Goldstein says. The impetus is roughly the same as the one behind the rise of athleisure and sneakers as officewear: comfort. Women have stopped accepting that beauty has to be pain. "It's the convenience, the hands free, and not hurting your shoulders. Not worrying about dropping your phone."
Some say they've only gotten positive reactions from peers and supervisors, but others have not been so lucky. The less enlightened around them—who have apparently never experienced the torment of a physical therapist trying to "work out" a knot on their purse-bearing shoulder—have mocked their age or lack of professionalism.
https://www.theatlantic.com/health/archive/2019/05/professional-women-are-wearing-backpacks/588619/