What metrics are they basing this on?
Without that information this is a useless discussion.
It would be nice to know, but frankly this information isn't really geared for plebs like us.
What metrics are they basing this on?
Without that information this is a useless discussion.
Its MAU = players online + time spend online playing or money spend too?Engagement is MAU and any related statistics. It's basically the measure of how frequently users are interacting with a service, and the breadth of their interaction.
No, it's fine, because that's exactly what it is.On the basis of "we have no fucking clue and I just make things up".
Nothing against you Phantom, it is what it is. Microsoft is throwing words around and expects us to be impressed.
Impressed by what though?
It would be nice to know, but frankly this information isn't really geared for plebs like us.
Engagement is MAU and any related statistics. It's basically the measure of how frequently users are interacting with a service, and the breadth of their interaction.
Okay, and again, engagement has actual specific metrics. Like MAU, as you pointed out. Average revenue per user, that's another. Average time per session is another. I know what engagement is. I know the metrics used for it. Microsoft shared none of them and just threw a term out there. I can't have a discussion with something that vague.Engagement is MAU and any related statistics. It's basically the measure of how frequently users are interacting with a service, and the breadth of their interaction.
Its MAU = players online + time spend online playing or money spend too?
No.
What this means is the average Xbox player spends more money then the average Playstation player. Which is true, and is absolutely a bright spot for the brand.
But it's also pretty normal. The more a console sells, the more it sells to a less "hardcore" player base, which means the spend per player will be diluted. The first 10 million people to buy a system will always be more valuable than the next 10 million, and so on.
Maybe they reveal such things too or for example EA, Ubisoft etc. give them stats on platform engagement with their games.
Ah, you guys are right.Data from third parties on how much software they sell, time spent, etc.
Muh console wars
Yep.But surely your average engagement per user drops the more users you've got?
What is the basis of this? Do you have a source, or did Microsoft clarify the term any where? Quite curious, and specifics would certainly help.
Okay, and again, engagement has actual specific metrics. Like MAU, as you pointed out. Average revenue per user, that's another. Average time per session is another. I know what engagement is. I know the metrics used for it. Microsoft shared none of them and just threw a term out there. I can't have a discussion with something that vague.
You think a company as big as Microsoft doesn't know how to get that kind of data?I was about to post exactly that as I've no idea what this PR spin mean. Also, they do know the level of PS and Switch engagement?
I wasn't really addressing you cause you were asking about the topic. which was my point. I agree the topic is vague especially without anything concrete but even then many topics devolve in similar fashion with or without good talking points. It was more of a commentary towards that.So am I, as I am sure you have noticed. It's just hard to talk about something like this without any actual specifics shared.
For instance, let's assume Nintendo shares this statement tomorrow: The Nintendo Switch generates the most average happiness among its owners. How exactly do you even respond to a statement like that? You might even have a meaningful conversation about it if there were some actual metrics (smiles per play session? Cubic Centimeter of Endorphin Release per session?) shared, but without any of that, what are you supposed to say, exactly?
No.
What this means is the average Xbox player spends more money then the average Playstation player. Which is true, and is absolutely a bright spot for the brand.
But it's also pretty normal. The more a console sells, the more it sells to a less "hardcore" player base, which means the spend per player will be diluted. The first 10 million people to buy a system will always be more valuable than the next 10 million, and so on.
That isn't at all what I'm saying.I have a Vita.
To try to act like the Xbox is as niche as the Vita is just.....well downplaying.
Xbox versions of games are absolutely not "more lucrative" than PS4 versions. PS SKUs will absolutely earn more $ than XB ones.
Yes it is? I am assuming, which is what the user said I was doing. What should I stop? Being honest about how I don't actually know what metrics are being used?
Sure, and I have no issues with that. But going back to the original point, I can't actually fault people who don't know how to respond to something that vague.You are correct that there's very little here to discuss, since the metrics behind the statement are likely kept for investors and not for public use.
You think a company as big as Microsoft doesn't know how to get that kind of data?
Why are people getting genuinely irritated that a company's PR department is trying to put a positive spin on something?
https://en.wikipedia.org/wiki/Customer_engagement#Online_customer_engagement
You are correct that there's very little here to discuss, since the metrics behind the statement are likely kept for investors and not for public use.
Xbox versions of games are absolutely not "more lucrative" than PS4 versions. PS SKUs will absolutely earn more $ than XB ones.
Why are people getting genuinely irritated that a company's PR department is trying to put a positive spin on something?
It would be nice to know, but frankly this information isn't really geared for plebs like us.
Yes. This is Nadella laying out a roadmap and then justifying the investments he's authorized. People need to stop with the "I've heard this before". They haven't. Nadella talking to investors is serious business. If he loses credibility with them, he's not going to stay as the head of Microsoft.
Agree, most likely current Xbox users are the hardcore Xbox user base. Also, MS has been aiming to the hardcore market with the X and all those improvements for tech enthusiasts like 4k freemasters.I think this makes sense, even if Microsoft doesn't explain it very well. I suspect that people who stuck with the Xbox brand despite the rocky launch with Xbox One probably feel more attached to Xbox LIVE services (since they used them on Xbox 360) and probably engage with community features more. This probably makes them more likely to try other (new) services that're similarly community- and cloud-driven.
I would appreciate it if you could back this up, because while it's certainly possible on an individual title basis, it's absolutely not normal.There's a multiplat game, maybe it was (edit, it's ass creed) now that I think about it, that appre toy has far more mtx sales on Xbox than on PlayStation. Either way this would cause the games to be more lucrative for the pubs on Xbox.
Things like DLC, MTX etc. Are huge parts of revenue and the idea of it offsetting overall sales to the higher PS4 userbase should be possible.
The very link you posted in response, states that it can basically mean any number of things. In other words, your conclusion was based on little more than assumptions. Thankfully Matt has confirmed it means amount of money spent by the user base, not necessarily monthly active users.
Yes it is? I am assuming, which is what the user said I was doing. What should I stop? Being honest about how I don't actually know what metrics are being used?
The very link you posted in response, states that it can basically mean any number of things. In other words, your conclusion was based on little more than assumptions. Thankfully Matt has confirmed it means amount of money spent by the user base, not necessarily monthly active users.
I can't actually fault people who don't know how to respond to something that vague.
Right.It makes sense. Sony captured the casual gamer audience that goes after CoD, Madden, Fifa, and the like. Those gamers likely don't play as much as a "hardcore" gamer. Basically Microsoft's install base has a larger percentage of it buying more things, spending more time with games.
Its a postive MS thread what did you expect?
I would appreciate it if you could back this up, because while it's certainly possible on an individual title basis, it's absolutely not normal.
That's not true at all. We are just laughing our asses off that Microsoft can't present hard facts, when doing PR. This is vague to its core and if some of you guys say that he probably provided only his investors with the specifics then...why did we even get this statement?Man, a lot of people on here really can't handle any positive Xbox news, no matter how small it is.
Man, a lot of people on here really can't handle any positive Xbox news, no matter how small it is.
Exactly.No.
What this means is the average Xbox player spends more money then the average Playstation player. Which is true, and is absolutely a bright spot for the brand.
But it's also pretty normal. The more a console sells, the more it sells to a less "hardcore" player base, which means the spend per player will be diluted. The first 10 million people to buy a system will always be more valuable than the next 10 million, and so on.
The xbox one is not niche lolNot to downplay, but I remember reading similar things about the Vita. When a product is more niche, you tend to see higher engagement from the people who DO have it.
It's always a good sign when people love a product though.
The MAU remained the same as last quarter so I'm guessing that's the reason for this new spin.