...?You're talking about potential revenue though, I'm talking about actual revenue.
Look at the Wii for example. 100m consoles at the end, incredible revenue potential, but very little MAUs and user engagement meant it was bringing in nowhere near as much as the consoles with 20+ million less sales.
What would matter more to investors - a smaller number of subscription based sales that is climbing all the time, or a larger amount of possibly loss leading sales with lower engagement and potentially the same number of MAUs?
Obviously MS would switch the user base numbers around if they could, not debating that, but I think it's pretty clear that MS are more about getting people locked in to their ecosystem and getting recurring money than just getting xboxes sitting there under the tv collecting dust. A customer that doesn't bring in money to a service based company isn't worth having in a shareholders eyes.
I am talking about actual revenue. Actually, the PS4 ecosystem makes significantly more revenue than the XBO ecosystem.
MS is all about getting XBOs under TVs. The number one factor in if someone will be a valuable member of their ecosystem is if they own the console. They just have been far less successful at it than the competition.
And I think you really misunderstood last gen if you think Nintendo wasn't making bank off the Wii.