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Marvel Snap Becomes Top-Grossing Digital TCG Beating Yu-Gi-Oh! and Magic: The Gathering Arena

signal

signal

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Oct 28, 2017
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www.forbes.com

‘Marvel Snap’ Becomes Top-Grossing Digital Trading Card Game —Beating ‘Yu-Gi-Oh!’ And ‘Magic:The Gathering Arena’

The digital collectable card game from developer Second Dinner game has outpaced its legacy competitors.
www.forbes.com www.forbes.com

Marvel Snap, an online collectible card game starring fan-favorite superheroes, has reached the $100 million mark, making it the top-grossing digital card came of the year so far by a wide margin and surpassing two Yu-Gi-Oh! digital games, Magic: The Gathering Arena and Hearthstone.
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The game has been downloaded 22 million times since its October release, Game World Observer reported, including. 7.4 million installs in its first month.

Since then, it has earned $100.89 million in revenue and far outpaces the earnings of its biggest competitors: Yu-Gi-Oh! Master Duel and Yu-Gi-Oh! Duel Links, with a combined $55.2 million in earnings, Magic: The Gathering Arena with $19.6 million and Hearthstone with $18.6 million.

The United States is Marvel Snap's biggest market, followed by South Korea, Japan, France and Canada, according to AppMagic.
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gameworldobserver.com

Marvel Snap tops $100 million in mobile revenue, solidifying its status as top-grossing CCG this year | Game World Observer

Marvel Snap has been a huge hit for developer Second Dinner and publisher Nuverse. Let’s dive into the numbers to see the game’s road to $100 million in revenue.
gameworldobserver.com gameworldobserver.com

  • AppMagic data also shows that Marvel Snap is currently the top-grossing collectible card game on mobile globally, with over $73 million in IAP revenue this year. It is followed by Yu-Gi-Oh! Master Duel ($33.4 million), Yu-Gi-Oh! Duel Links ($21.8 million), Magic: The Gathering Arena ($19.6 million), and Hearthstone ($18.6 million).
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Pretty impressive unless AppMagic is just wildly inaccurate. Not only for beating the combined revenues of the other top games, but because Snap seems to want your money the least from what I played of it. Not that Arena or Master Duel are begging for IAPs, but still.
 
Unicorn

Unicorn

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Oct 29, 2017
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Snap been steadily cranking the tension on getting folks to pay and/or pay more.
 
TrubbleFrog

TrubbleFrog

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Feb 23, 2018
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With how much all the shop cards cost I am not surprised at all. People are probably currently whaling out for the Coulson and White Queen summer variants at $30
 
jph139

jph139

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Oct 25, 2017
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I assume that a big factor is that, until a couple weeks ago, Marvel Snap was mobile only, while Yu-Gi-Oh and Arena both have PC and/or console clients - and I know Arena at least heavily incentivizes you to make your purchases in the PC client, since they get a bigger cut there.

Still impressive, though, for sure. Can't deny that it's one of the biggest card games in the digital space.
 
Lumination

Lumination

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Oct 26, 2017
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This is mobile only right? Snap only got a PC client like 3 weeks ago compared to the others being on PC.
 
OP
OP
signal

signal

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Oct 28, 2017
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Unicorn said:
Snap been steadily cranking the tension on getting folks to pay and/or pay more.
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TrubbleFrog said:
With how much all the shop cards cost I am not surprised at all. People are probably currently whaling out for the Coulson and White Queen summer variants at $30
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Oh. Ignore my out of date anecdote then 😔

nsilvias said:
can you imagine a new Pokémon tcg game on mobile
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Live is good! One day they'll change their avatars.
 
Pellaidh

Pellaidh

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Oct 26, 2017
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Doesn't surprise me at all, since it is Marvel. And also because the game itself incentivizes spending a lot more than the other games I'm familiar with.

For example, Master Duel basically gives you enough stuff to make a ton of decks for free. Meanwhile, the only thing actually worth spending money on in Arena is the battle pass. But if you play the game enough for the battle pass to make sense, you'll almost certainly grind enough currency to buy it without paying real money.

Which is a shame, because I really like what Snap is doing in terms of the gameplay, but their monetization model makes the game impossible to recommend.
 
MadMod

MadMod

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Dec 4, 2017
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Been playing on/off since release and only got the season passes, never paid more than that, own I'd say 98% of the cards (bad ones I skip). But yeah I can see how it would be frustrating as a new player with how much you'd want new cards.
 
Scuffed

Scuffed

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Oct 28, 2017
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Snap can be expensive but the Spotlight Caches really made it so much easier to get new cards. The new progression system punishes people like me that have large collections much more than new players. There are more generous card games out there but frankly speaking they just aren't very fun and are kind of dead games so of course they are cheaper to play because they need players.
 
Paroni

Paroni

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Dec 17, 2020
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MadMod said:
Been playing on/off since release and only got the season passes, never paid more than that, own I'd say 98% of the cards (bad ones I skip). But yeah I can see how it would be frustrating as a new player with how much you'd want new cards.
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My words exactly. I've put just maybe 25€ in it in total (bought pass twice and bought one cheap Jubilee bundle) to the game and I've gotten cards for kind of decks I like to play, but it truly took time to get there.
 
Ze_Shoopuf

Ze_Shoopuf

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Jun 12, 2018
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Uh oh. I guess the progressively more expensive bundles are more popular than I suspected… ugh more incoming
 
DanteMenethil

DanteMenethil

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Oct 25, 2017
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Damn I'm surprised Magic isn't higher, it's the grand daddy of TCGs and Arena is monetized to absolute hell
 
Edward

Edward

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Oct 30, 2017
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It may take time to get everything but in 6 months i have f2p friends who can run almost every top performing meta deck where as they've been playing MTGA for years f2p and can't make 90% of them. It can be frustrating because of how much time it takes to get through the series but in terms of accessibility and monetization as far as im concerned it's the best on the market and i will take their model over Hearthstone, MTGA and Yugioh any fucking day of the week.

I've spent a fraction of what i spent on MTGA/Hearthstone on Snap and i am almost every series complete.
 
ZeoVGM

ZeoVGM

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Oct 25, 2017
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I wonder if they plan on a console release eventually, now that the PC version is out.

Unicorn said:
Snap been steadily cranking the tension on getting folks to pay and/or pay more.
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I'm disappointed that they let you use gold to upgrade cards now. Makes sense from a financial standpoint for them but it killed the fun of showing off your go-to cards that have been used a lot.
 
Glio

Glio

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Oct 27, 2017
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I have never payed and it seems fair to me. The only card that I feel that I "need" is Jeff and he is right now in the spotlight.
 
jawzpause

jawzpause

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Nov 7, 2017
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I'm fully addicted to this game, I'll play it at least an hour every day and i absolutely love it. In total I've only spent £16 on it which is nothing for the amount that i play it
 
2shd

2shd

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Oct 25, 2017
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I was playing this obsessiveky until I just hit a breaking point a few months back with the monetization/progress model. It was becoming a chore I wasn't enjoying and didn't seem healthy. I deleted it from my devices and haven't returned since.

Like most mobile games, it's too heavy on the FOMO-based monetization and felt gross, but I can see how it hooks people to spend a ton, which is a shame because the game itself is fun.
 
Zephy

Zephy

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Oct 27, 2017
6,469
Wow I thought Hearthstone had them all beat.

Tried Snap a bit, it's well made but I just can't justify burning my phone battery on a game.
 
PJTierney

PJTierney

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Mar 28, 2021
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As somebody that used to work on Yu-Gi-Oh!, this is huge.

For 20+ years the only games in town have been YGO, Magic and Pokémon, usually swapping the top spot amongst themselves.

Hearthstone was the first game that made everyone stand up and take notice (Konami were positively spooked by it, and the entire YGO team was playing it at work), and a few years later Yu-Gi-Oh! Duel Links was released. Pokémon TCG went through some massive changes too.

Will be interesting to see the landscape in 5 years and how the old guard adapts. Magic tend to focus on physical as they have the most mature business there,
 
OtakuCoder

OtakuCoder

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ZeoVGM said:
I'm disappointed that they let you use gold to upgrade cards now. Makes sense from a financial standpoint for them but it killed the fun of showing off your go-to cards that have been used a lot.
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This wasn't really the case to begin with though, as boosters would be given out as level/season pass rewards all the time.
 
Scuffed

Scuffed

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Oct 28, 2017
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2shd said:
I was playing this obsessiveky until I just hit a breaking point a few months back with the monetization/progress model. It was becoming a chore I wasn't enjoying and didn't seem healthy. I deleted it from my devices and haven't returned since.
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I don't feel the "chore" aspect at all. Daily's are the fastest to do in any game I've ever played and if you haven't played in months then you missed the addition of spotlight caches. If you have a large collection they can be mixed but if you don't you can literally get a new card every Spotlight you open which is leagues better than the old system. I don't think the monetization complaints are as accurate as they used to be.

The bundles are pricey but I never feel the need to buy them like I used as I just save caches now until there are several cards in a group that I don't have. The caches even make the season pass less essential because not having the card from the pass increases the value of the Caches the week that card is put in them.
 
2shd

2shd

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Oct 25, 2017
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Scuffed said:
I don't feel the "chore" aspect at all. Daily's are the fastest to do in any game I've ever played and if you haven't played in months then you missed the addition of spotlight caches. If you have a large collection they can be mixed but if you don't you can literally get a new card every Spotlight you open which is leagues better than the old system. I don't think the monetization complaints are as accurate as they used to be.

The bundles are pricey but I never feel the need to buy them like I used as I just save caches now until there are several cards in a group that I don't have. The caches even make the season pass less essential because not having the card from the pass increases the value of the Caches the week that card is put in them.
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Yeah, I don't know what Spotlights are. I quit before then.

Your experience certainly may differ, but that's how it felt to me. I'm just exhausted by these models that cspitalize on addictive tendencies, and have little patience for them. Quitting the game felt like a relief. Even if I don't buy the offers, seeing the absurd pricing feels gross to me and sours the experience. Again, YMMV.
 
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