Judd Apatow to direct Coke vs. Pepsi film ‘Cola Wars’ at Sony, with Steven Spielberg producing

[DinkyDev]

Judd Apatow has attached to direct and Steven Spielberg has come aboard to produce Cola Wars, the film in development at Sony. Spielberg will produce through his Amblin Entertainment banner.

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Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi's attempt to challenge Coca-Cola's century-long reign as the world's top cola. It uncapped the "Cola Wars" of the mid-1980s, which included everything from Michael Jackson's fiery mishap to the New Coke debacle, as the ultimate underdog tale of history's most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).

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The Cola Wars pitch is being written by Jason Shuman and Ben Queen. Shuman is the co-creator/writer of Apple's hit show Acapulco and was executive producer on HBO's Winning Time, and the producer of 2022's Oscar-nominated indie To Leslie. He is currently adapting Naomi Novik's fantasy novel His Majesty's Dragon as an hourlong series for Fox, and he recently adapted the novella A Note of Explanation by Vita Sackville-West for Netflix. He was the writer of Cars 2 and Cars 3 for Pixar, as well as the creator of NBC's A to Z and Powerless.

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Judd Apatow & Steven Spielberg Join Coke Vs. Pepsi Film ‘Cola Wars’ At Sony

Judd Apatow will direct and Steven Spielberg will produce Cola Wars, a movie about the battle between Coke and Pepsi that is in the works at Sony.

deadline.com

 

[Hello!! SAVE DATA]

it's cool that they make whole movies out of something that was probably explained in 4 minutes by Hal Sparks in a VH1 I Love the 80s segment

 

[DevilPuncher]

I love the current trend of corporate biopics.

I love commodity consumption.

Consume is good. Me like consume.

 

[nsilvias]

whens the sega vs nintendo biopic.

 

[Odesu]

No more, please. Please. This shit sucks so bad.

 

[Hello!! SAVE DATA]

I love the current trend of corporate biopics.

I love commodity consumption.

Consume is good. Me like consume.

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me elder millennial me want movie about console wars. nostalgia fill big void in soul for 90 mins

 

[DoctorFreakout]

Pixar's Sodas next please

 

[DevilPuncher]

me elder millennial me want movie about console wars. nostalgia fill big void in soul for 90 mins

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See, this is the tricky part, because I would watch that movie lol

 

[The Adder]

I love the current trend of corporate biopics.

I love commodity consumption.

Consume is good. Me like consume.

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me elder millennial me want movie about console wars. nostalgia fill big void in soul for 90 mins

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Y'all realize these, while technically biographical, are actually all sports movies, right? That's who these films are marketed to, that's how these films are scripted and directed.

There's a reason this trend started with sports brands.

 

[louiedog]

 

[DevilPuncher]

Y'all realize these, while technically biographical, are actually all sports movies, right? That's who these films are marketed to, that's how these films are scripted and directed.

There's a reason this trend started with sports brands.

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No, I realize that.

I still don't like them lol

 

[Hello!! SAVE DATA]

Y'all realize these, while technically biographical, are actually all sports movies, right? That's who these films are marketed to, that's how these films are scripted and directed.

There's a reason this trend started with sports brands.

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less than zero interest in movies about brands regardless of the trappings they use but if people want to watch the origins of m&m movie or the pop tart movie or something that's their business

 

[Soapbox Killer]

Pepsi came to the hood first when Coke didn't want to be bothered.

 

[viral]

I haven't been to hot on Apatow in the last decade or so, so eh.

 

[RedVejigante]

Art in the age of late-stage Capitalism is a hopeless ouroburous. Human Centipede was ahead of its time.

 

[Pendas]

Just watch the "The Brands that Made America" on the History channel. There's an episode about the Pepsi/ Coke feud that pretty much covers it.

 

[scottbeowulf]

Another one of these kinda movies is almost as bad as Pepsi

 

[Tbm24]

We're getting closer to the Franchise Wars prophecy.

 

[Hello!! SAVE DATA]

Another one of these kinda movies is almost as bad as Pepsi

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wasn't that hot cheeto movie based on a well-known lie lol

 

[Jarrod38]

And the main villain will be this kid.

View: https://youtu.be/rdboDXvKWLA?feature=shared

 

[Gigglepoo]

As someone who hates capitalism, I should be against movies like this. But I loved Air so... yay?

 

[Tobor]

it's cool that they make whole movies out of something that was probably explained in 4 minutes by Hal Sparks in a VH1 I Love the 80s segment

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There are whole books about the Cola Wars. It's taught in business schools.

 

[overcast]

Another bullshit flick made about globally dominant brands. Sounds great!

 

[THEVOID]

I'm actually looking forward to this. BlackBerry, Air and Social Network were great.

 

[Messofanego]

As someone who hates capitalism, I should be against movies like this. But I loved Air so... yay?

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You can enjoy the film of it but not necessarily the brand behind it.

Blackberry is probably the best of these recent brand biographies. Which was preceded by Social Network.

 

[Gr8one]

My ex converted me to Pepsi but i'm a iced tea drinker now when I want a treat. little lemon not very sweet, not like sweet tea.

This movie might be interesting. As mentioned cola war is taught in school.

 

[cjelly]

I'm part of the problem.

I watched that Keaton McD's flick, and the Flamin' Hot one on D+.

 

[THEVOID]

I'm part of the problem.

I watched that Keaton McD's flick, and the Flamin' Hot one on D+.

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I liked those also.

 

[Garp TXB]

whens the sega vs nintendo biopic.

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Yeah I'd be into that. Avoid the later console wars though because those just start to get obnoxious

 

[Gigglepoo]

You can enjoy the film of it but not necessarily the brand behind it.

Blackberry is probably the best of these recent brand biographies. Which was preceded by Social Network.

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That's kind of my perspective. Any topic can be made into an interesting movie, right? I loathe capitalism, but sometimes I like movies about capitalism, just like I loathe war and sometimes like war movies.

I'm not sure why elevating/examining capitalism in this way would be so much more egregious than, say, another sequel in a massive franchise. At least the former could be critical about the subject whereas the latter is just an unrestrained celebration of printing more money.

 

[hsojlightfoot]

Can't be any worse than the pop tart movie. Or can it?

 

[Sanjuro]

Let's keep RC Cola inside of porn theaters

 

[theBmZ]

Surprised Jerry didn't jump on this and call it Uncarbonated.

 

[Lord Fanny]

I'm part of the problem.

I watched that Keaton McD's flick, and the Flamin' Hot one on D+.

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I don't think The Founder is part of these films lol. It's adjacent to them but it's not really what I would consider a 'brand' movie. I don't know about the Flaming' Hot one because I'm not watching that

 

[Ld007]

The Pepsi challenge always shows people like it more, but that coke marketing especially in America is like brainwashing.

 

[FRANKEINSTEIN]

Will it be too long like all of Apatow's movies?

 

[onpoint]

This feels like a headline generated by one of those "name generator" style sites from 15 years ago.

 

[Gigglepoo]

I need a poll option for "I prefer Coke but I usually buy Pepsi because it's cheaper"

 

[Dynasty]

Will they touch on the "Colombian death-squad allegations" featured on the Coca-Cola Wikipedia page?

 

[liquidtmd]

This sounds like one of those three part Netflix documentary series, with 50% interesting footage and 50% 'member these commercials' interspersed with an interview from the janitor at pepsi in 1987

 

[JuicyPlayer]

I can't believe so many people like coke. When it's not cold it's gross.

 

[MasterChief]

This is one of our worst filmmakers

 

[SuperRiko]

Easiest skip of my life.

 

[timrtabor123]

whens the sega vs nintendo biopic.

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Already in the works (Console Wars book is getting an adaption into a biopic).

 

[Yonafunu]

So this is where we're at huh

 

[Gernau Morat Gurgeh]

This is the media a heavy handed Soviet satire would have depicted of capitalist culture

 

[Gr8one]

I think Coke owns the South. Aside from Pepsi's original Carolina roots and Florida snow birds fucking everything up there.

https://www.businessinsider.com/soda-pop-coke-map-2018-10

You must love coke if you call everything coke lol

 

[GiveMeCoins]

Meh

 

[Gr8one]

Already in the works (Console Wars book is getting an adaption into a biopic).

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heck to the yes

 

[Gigglepoo]

You must love coke if you call everything coke lol

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I call my son Coke