Concord Is Estimated to Have Sold Only 25,000 Units. Here's Why Analysts Think It's Failing
Other analysts were able to share a bit of insight on the PlayStation side with me. Per Circana analyst Mat Piscatella citing Circana's Player Engagement Tracker, on Monday August 26, "Concord ranked 147th in US PS5 daily active players across all titles, with fewer than 0.2% of Monday's active PS5 players playing the game." And analyst Simon Carless, who authors the GameDiscover.co newsletter, estimated that Concord's total sales are sitting around 10,000 units on Steam, and around 15,000 on PlayStation (he responded to my email Wednesday, August 28, 2024).
Start with the marketing. According to Piscatella, Sony dropped the ball on this front, badly damaging its ability to build momentum ahead of release. He said it suffered from "low awareness and purchase intent among video game players" and indicated that Circana's PlayerPulse was showing that as of July, only a very small percentage of players were even aware Concord existed to begin with. Retail promotion was limited, "with just a handful of web placements across GameStop, Best Buy, Target, Walmart and the PlayStation Store." Joost van Dreunen, NYU Stern professor and author of the SuperJoost newsletter, agreed, saying that "while there has been trailers and some gameplay reveals for Concord, pre-launch promotion for the game appears to have been relatively limited."
I'm finding it very hard to believe that a AAA game from Sony only sold this much.
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