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GSD Europe Hardware Data - YTD (July) - 1) PS5, 2)NSW, 3)XBS

Maki

Maki

Member
Jul 6, 2024
528
EU Hardware YTD (July 2024)

PS5 - 1.50M (-23%)
NSW - 0.78M (-32%)
XBS - 0.21M (-38%)

EU Hardware YTD (June 2024)

PS5 - 1.3M (-16%)
NSW - 0.7M (-32%)
XBS - 0.2M (-37%)

Note:
Console hardware sales cover Belgium, Denmark, Finland, France, Italy, Portugal, Russia, Spain, Sweden and Switzerland.

[Source]
Credit - Astral Lion
 

Snakes Codec

Member
Jun 11, 2024
10
Xbox is irrelevant in Europe at this point. PlayStation still going strong despite 2 barren months. August and September will be huge months for PlayStation with Wukong and Astrobot.
 
Super

Super

Studied the Buster Sword
Member
Jan 29, 2022
10,775
Those Xbox numbers are really poor. We already knew the sales were lagging in France.
 
NinjaScooter

NinjaScooter

Member
Oct 25, 2017
57,143
have we had any credible reports on the region splits for Series S/X to this point? Im curious what they are re: US vs the rest of the world and how that looks compared to previous generations. It really seems like MS has lost of ton of marketshare globally.
 

Velgo

Member
Dec 9, 2021
602
I blame that stupid tier system they had for the Xbox One launch. Who on earth calls a major market Tier 2?!
 
SilverX

SilverX

Member
Jan 21, 2018
14,485
Honestly feels like Xbox isn't making a comeback in the later half of this gen and not next gen either. The brand has lost too much relevance half way through and its only getting worse with time
 
Tigerfan2019

Tigerfan2019

Member
Jun 14, 2020
988
SilverX said:
Honestly feels like Xbox isn't making a comeback in the later half of this gen and not next gen either. The brand has lost too much relevance half way through and its only getting worse with time
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Feels like? They where never making a comeback. The Xbox brand just is not as big as Nintendo and PlayStation
 
BetterGraphics

BetterGraphics

Member
Dec 11, 2017
3,058
If someone wants to know if Halo and Gears and Forza will end up on other platforms, I'll point them to stats like this.
 
STech

STech

Member
Sep 24, 2018
1,781
10k in a month in the biggest part of the mainland Europe... no more to say
 
Gwendly_

Gwendly_

Member
May 27, 2020
193
at this rate I'd be surprised if retailers in Europe carry Xbox at all a year from now
 
FF Seraphim

FF Seraphim

Member
Oct 26, 2017
15,112
Tokyo
I will be surprised if MS goes another generation with making a console. Unless MS can make their own version of steamdeck they should just become a giant publisher.
 
Izanagi89

Izanagi89

"This guy are sick" and Corrupted by Vengeance
Banned
Oct 27, 2017
16,827
And that's why exclusives make no sense for Microsoft.
 
Homura

Homura

▲ Legend ▲
Member
Aug 20, 2019
6,403
To be fair these numbers don't include the UK, which I believe it's a big market for Xbox.
 
TheCat

TheCat

Member
Dec 20, 2023
515
Good to see as a European.

SilverX said:
Honestly feels like Xbox isn't making a comeback in the later half of this gen and not next gen either. The brand has lost too much relevance half way through and its only getting worse with time
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What comeback?
There was never any chance for that.
This outcome was decided years ago.
Not even Microsoft believes anymore in that seeing how they "one more thing" their own games at their own shows.
 
LiftGammaGain

LiftGammaGain

Member
Oct 29, 2017
1,763
Asia-Europe
As Xbox fan in Europe (Lisbon). This is not surprising. I rarely see stocked Xbox Series in stores anymore. It a really rare sight. Just Ps5 and Switch.
 
Oreiller

Oreiller

Member
Oct 25, 2017
9,356
These stats don't cover Germany which is still the biggest EU market when it comes to videogames tbf but I doubt Xbox is doing much better there.
 
pswii60

pswii60

Member
Oct 27, 2017
27,917
The Milky Way
SilverX said:
Honestly feels like Xbox isn't making a comeback in the later half of this gen and not next gen either. The brand has lost too much relevance half way through and its only getting worse with time
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Why would it make a comeback when MS has lost interest themselves? No more marketing in EU, no retail presence, the move the multiplat. Nobody is expecting a comeback, least of all MS.

It's clear that Xbox as we know it is dead. The next Xbox hardware will be a Microsoft Surface or Google Pixel of sorts - no exclusives, just a flagship Windows gaming device standard to lead and guide the OEMs.
 
Super

Super

Studied the Buster Sword
Member
Jan 29, 2022
10,775
Oreiller said:
These stats don't cover Germany which is still the biggest EU market when it comes to videogames tbf but I doubt Xbox is doing much better there.
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Adding Germany probably wouldn't do much for Xbox when you look at 1st half of 2023.

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View: https://x.com/gfkentertain/status/1692092849980920241?s=46
 
AmFreak

AmFreak

Member
Oct 26, 2017
2,824
Xbox falling completely apart is no news, PS5 loosing 7% in a single month and every ~4th console sold for the year is. Will be interesting to see how much the Pro can course correct for the year.
 

Vince Death

Member
Jun 15, 2022
697
A pretty bad last gen plus the decision to put all their games day one on pc has led them here.

Seeing as their games are now going to PlayStation too, the next Xbox (if it exists) will sell worse than the Wii U
 
GTVision

GTVision

Member
Oct 28, 2017
1,100
cw_sasuke said:
Other way around - Europe doesn't care about Xbox.
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Europe did care a lot about the 360 though. But then the xbox one launch happened. That console was higher priced, was less powerful than the PS4 and it launched almost a full year later in lots of European countries that were considered 'second tier'. On top of that they had made/bought fewer exclusive games in the following years and tried to turn the ship not by offering more exclusive content, but rather by offering more value via Game Pass. The latter obviously didn't pan out the way they hoped.
 
Kemono

Kemono

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Member
Oct 27, 2017
8,088
Oreiller said:
These stats don't cover Germany which is still the biggest EU market when it comes to videogames tbf but I doubt Xbox is doing much better there.
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Nobody cares here in germany. I was in a big electronic retailer a few weeks ago and i had to search for the Xbox stuff. It was never that big to begin with but now it's like 1/20 of what it was during the 360 days. If even that.


GTVision said:
Europe did care a lot about the 360 though. But then the xbox one launch happened. That console was higher priced, was less powerful than the PS4 and it launched almost a full year later in lots of European countries that were considered 'second tier'. On top of that they had made/bought fewer exclusive games in the following years and tried to turn the ship not by offering more exclusive content, but rather by offering more value via Game Pass. The latter obviously didn't pan out the way they hoped.
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Europe cared about Xbox for the first half of its lifetime. As soon as sony got their shit together and MS changed over to "Kinect, Kinect, Kinect" and "Fable/Halo/Forza/gears is enough" it crumbled hard. MS outright forgot or didn't care why people bought a 360 in the first place and thought Kinect would be the next big thing carrying the brand forever.
 
Temascos

Temascos

Member
Oct 27, 2017
13,145
AmFreak said:
Xbox falling completely apart is no news, PS5 loosing 7% in a single month and every ~4th console sold for the year is. Will be interesting to see how much the Pro can course correct for the year.
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Click to shrink...

It'll largely come down to if/when Sony lowers the prices of the models or if the cost of living crisis ends. That, and GTA6 I think (While I bet there'll be an uptick of Xbox Series sales when GTA6 comes out, it'll pale in comparison to what the PS5/PS5Pro is going to sell).
 
Linus815

Linus815

Member
Oct 29, 2017
21,660
cw_sasuke said:
Other way around - Europe doesn't care about Xbox.
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Well no shit.
Europe very much cared for the first few years of the 360, there was a real sense of momentum. Adverts, promotions everywhere, games actually getting localized into a bunch of different languages, good availability and pricing (i remember being shocked that 360 games were cheaper than ps2 games)

And then the kinect era came which was just a total dud honestly, and with that sony was getting their shit together. And then Xb1 basically wasnt even available at launch in most of Europe, and half the features that was advertised about the box were useless outside of the US, plus it was more expensive too than the PS4.

Europe doesnt care about xbox anymore because MS just sorta stopped caring about Europe themselves. And currently Ms just flat out doesnt seem to care about xbox hardware in general. It just sorta exists while its losing relevance in all markets.
 
cw_sasuke

cw_sasuke

Member
Oct 27, 2017
27,732
GTVision said:
Europe did care a lot about the 360 though. But then the xbox one launch happened. That console was higher priced, was less powerful than the PS4 and it launched almost a full year later in lots of European countries that were considered 'second tier'. On top of that they had made/bought fewer exclusive games in the following years and tried to turn the ship not by offering more exclusive content, but rather by offering more value via Game Pass. The latter obviously didn't pan out the way they hoped.
Click to expand...
Click to shrink...
Linus815 said:
Well no shit.
Europe very much cared for the first few years of the 360, there was a real sense of momentum. Adverts, promotions everywhere, games actually getting localized into a bunch of different languages, good availability and pricing (i remember being shocked that 360 games were cheaper than ps2 games)

And then the kinect era came which was just a total dud honestly, and with that sony was getting their shit together. And then Xb1 basically wasnt even available at launch in most of Europe, and half the features that was advertised about the box were useless outside of the US, plus it was more expensive too than the PS4.

Europe doesnt care about xbox anymore because MS just sorta stopped caring about Europe themselves. And currently Ms just flat out doesnt seem to care about xbox hardware in general. It just sorta exists while its losing relevance in all markets.
Click to expand...
Click to shrink...

They cared because Sonys screwed up a lot and you could get a 360 for 200€ less than a PS3 + that year headstart.

Very special circumstances, that arent gonna be repeated again. If everything is more or less the same, Europe doesnt care for Xbox - especially now with all their games coming to other consoles and PC as well.

Also the 360 launch was nearly 20 years ago, at some point you need to move on for the past. "....but 360... " isnt a valid response when people talk about how the market is receiving XBox nowadays.
 
Dr. Mario

Dr. Mario

Banned
Oct 27, 2017
14,688
Netherlands
My XSX going to be a collectors item at this rate. Kinda sad to see. Microsoft has done a lot of wrong but they were genuinely trying this gen and I think there should be room for three platforms, but probably not.
 
fourfourfun

fourfourfun

Member
Oct 27, 2017
8,382
England
Tigerfan2019 said:
Feels like? They where never making a comeback. The Xbox brand just is not as big as Nintendo and PlayStation
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For too long they made the brand "controller, friends list, Xbox Live, best performing third party games" it felt.

I wonder if they'll ever be able to make people draw a direct line between Call Of Duty and Xbox Game in years to come.
 
Dezpim

Dezpim

Member
Mar 22, 2024
330
AmFreak said:
Xbox falling completely apart is no news, PS5 loosing 7% in a single month and every ~4th console sold for the year is. Will be interesting to see how much the Pro can course correct for the year.
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Click to shrink...
Last year was likely peak sales with consoles finally being available. Without a major release or price drop a ~20% drop is expected. No one should expect the PS5 to match last year's sales even with the Pro.
 
fourfourfun

fourfourfun

Member
Oct 27, 2017
8,382
England
Temascos said:
It'll largely come down to if/when Sony lowers the prices of the models or if the cost of living crisis ends. That, and GTA6 I think (While I bet there'll be an uptick of Xbox Series sales when GTA6 comes out, it'll pale in comparison to what the PS5/PS5Pro is going to sell).
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There is also the factor that a console - that is in absolute final minutes wind down phase yet still holding its own - is just about to launch an actual successor rather than a performance upgrade.
 
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