McLaren has announced American-based multinational computer company Dell Technologies as a new sponsor for the 2018 Formula 1 season.
The deal, which was confirmed on Thursday, will see the manufacturer of PCs, computer servers and TVs supply both hardware and software to the F1 team and its Applied Technologies division.
"
McLaren is delighted to announce a multi-faceted, long-term partnership with Dell Technologies, the world's largest privately-controlled technology company," the team's statement read.
"Dell Technologies, which consists of seven global brands – Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware – will bring its deep technology expertise to all
McLaren Technology Group companies, including
McLaren Racing and
McLaren Applied Technologies, as well as benefitting
McLaren's esports programme, World's Fastest Gamer.
"The partnership will seamlessly integrate Dell Technologies' wide-ranging platform of solutions into
McLaren's day-to-day operations, including support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience."