"This is definitely the hardest game I've had to market, and that's saying something," Wilson told me. "It has been a fucking nightmare. The fact that we're still so afraid of a topic like weed instead of the murder simulators you can market any time, anywhere, it's shocking."
Console game stores were reluctant to even carry it, and warned Devolver that it would never be featured, which is a death sentence for a game's discoverability. They couldn't get ads approved on Facebook or Instagram, and the person who submitted them even had his account suspended. And just this week, streamers trying out the game on YouTube had their videos demonetized.
https://techcrunch.com/2019/04/15/c...ws-games-industrys-backwards-stance-on-drugs/