As an artist, this seems to be more of a "im making fanart/music because I want to and that is a good way to get exposure, that fanart/music could be used in a game and me be paid, so thats cool, and at the same time I can still do with this fanart/music whatever I please"
The last part is the most important part, 99% of spec work that comes from official contests doesnt let you do that.
Like you making something in tumblr, deviantart, your blog, or portfolio because you want, but you give some exposure to it.
THOUGH I think that work could have been done by freelancer artists paid directly by ubisoft if they really needed to decorate the cities and fill the radios. Im sure they are doing it this way because its much cheaper, dont delude ourselves they are only doing this give exposure to artists, it goes both ways.
The last part is the most important part, 99% of spec work that comes from official contests doesnt let you do that.
Like you making something in tumblr, deviantart, your blog, or portfolio because you want, but you give some exposure to it.
THOUGH I think that work could have been done by freelancer artists paid directly by ubisoft if they really needed to decorate the cities and fill the radios. Im sure they are doing it this way because its much cheaper, dont delude ourselves they are only doing this give exposure to artists, it goes both ways.