These games are still written mainly (and usually only) by white men and it's pretty telling how most are too scared to have a set female character so they've been going further and further into customizable characters while it's usually the white male one who gets shown the most in demonstrations, advertising and even things like cover art. When it comes to female characters sexual orientation it's almost always left ambiguous/asexual (Horizon) or girl/girl because it's "hot" and it makes the male audience (and developers no doubt, they helped make the industry what it is) less uncomfortable than seeing her kiss a man and risk feeling gay as
has already been documented. And this is without getting into the borderline non-existent representation of gay/bisexual men and trans people, but I guess that's a bit too icky for the current "lesbians are hot and we're progressive guys, seriously" video game industry.
At the end of the day it's capitalism weaponizing progressiveness and finding another way to profit off people, especially due to ballooning video game budgets. If you're feeling generous throw in a couple of lead developers there suddenly growing to see women as human beings now that they're in their late 30s, have daughters and no longer spend the weekends at the local strip club with their co-workers. The usual crowd is mad they're getting a taste of what minorities have had to endure for years and so called progressive woke dudes use it as an excuse to write about how video games are finally an adult medium and their spouse/parents will finally respect them now.