All over Norwegian news sites right now. Only found 1 English source right now though:
https://www.musicbusinessworldwide....ms-to-bulk-up-kanye-west-and-beyonce-numbers/
https://www.musicbusinessworldwide....ms-to-bulk-up-kanye-west-and-beyonce-numbers/
In March 2016, the firm claimed that Kanye West's The Life Of Pablo, a six-week exclusive on its platform, had been streamed 250m times in just 10 days.
At the same time, TIDAL claimed that its platform had surpassed 3m subscribers.
These numbers meant that, on average, every single TIDAL subscriber would have had to be playing the Kanye album over eight times a day.
Similar suspicions were triggered by the success of Beyonce's record-breaking Lemonade a couple of months later.
Stats like this led Norwegian newspaper Dagens Næringsliv to investigate in January 2017 – and uncover documents which, it said, suggested that TIDAL had been deliberately inflating its subscriber figures.
Now, DN has run an update – following more than a year of journalistic digging. And it's an absolute jaw-dropper.
Its central accusation: 'Beyoncé's and Kanye West's listener numbers on TIDAL have been manipulated to the tune of several hundred million false plays… which has generated massive royalty payouts at the expense of other artists.'
NTNU's Center for Cyber and Information Security (CCIS) has forensically investigated the data that DN has obtained on TIDAL's plays.
Amongst the CCIS's findings: "We have through advanced statistical analysis determined that there has in fact been a manipulation of the [TIDAL] data at particular times. The manipulation appears targeted towards a very specific set of track IDs, related to two distinct albums."
Its findings suggest that "various methods" were allegedly used to bulk up plays of The Life of Pablo and Lemonade.
"According to the logs, every single user supposedly listened to a large number of tracks at precisely the same second in time."
The consequences of this alleged tampering are seismic.
DN says it has gained access to record company royalty payment reports, which reveal that TIDAL paid Sony in excess of $4 million across April and May of 2016.
Of this, Lemonade – a Billboard 200 No.1 album – accounted for $2.5 million, based on the figures reported by TIDAL.
It's a similar case for The Life of Pablo: according to DN, in February and March 2016, TIDAL paid Universal a total of €3.2 million.
Of this, The Life of Pablo cashed in around €2 million.