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Feb 10, 2018
17,534
https://venturebeat.com/2018/12/01/...in-gaming-industrys-most-seen-tv-ads-ranking/


In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market share at second place, Xbox fell from third to fourth, and chart newcomer Riot Games joined at No. 5.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.


iSpot.tv-November.png





interesting seeing sony go so hard with ads.
 

Deleted member 32563

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Nov 11, 2017
1,336
Alot of people think Sony is coasting. One should consider they're not going to take this gen for granted. They see what the competition is doing they know they must innovate. I think Kodera knows what hes doing.

I think this ad spending is in an effort to generate even more mind sgare. Next gen will be interesting indeed.
 

SilverX

Member
Jan 21, 2018
12,977
I see tons of PlayStation ads when I watch Dragon Ball Super on AS, and when I put on TBS it seems like they play it non-stop lol. Hell I even saw a live action Borderlands 2 VR commercial from them today.

They definitely own the airwaves when it comes to video game commercials.
 

Deleted member 49804

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Nov 21, 2018
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Sony aired their Winter commercial during all Thanksgiving NFL games.
Those ads are over 1 million each alone.
 

sfortunato

Member
Oct 25, 2017
6,725
Italy
Very skewed and unrepresentative sample and also impressions are highly dependent on when the ad is run. Ads run in the evening and during sport events will likely attract more impressions while ads run during morning shows will attract less impressions.
 

Mass Effect

One Winged Slayer
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Oct 31, 2017
16,718

famikon

Banned
Oct 25, 2017
4,604
ベラルーシ
notice how 2 companies from top 5 are not platform holders and they're both focused on mobile.
It shows that if you're 3rd-party publisher and want to survive on mobile market - then you need to spend a lot of money on marketing.