Xbox One X "Performing Phenomenally" says NPD

Hawk269 · Nov 29, 2018

MatPiscatella said:
You didn't ask me, but I'm here so...

My gut tells me there will be multiple price/performance offerings for whatever is next from Xbox. An entry level digital only/streaming device at a low price, a mid-range with better guts and an optical drive, and a high end performance model at a premium price.

That would be a bold move, but something that would not surprise me. Giving consumers options in this day and age makes sense. Perhaps 5-10 years ago it would not work, but we live in a time where most people know that there are many electronics that offer the basic same system, but some have more power, memory, storage etc. MS making a mid-range next gen system and also a high end system could work. In short, the mid-range one could simply be the "X" with a Ryzen CPU, about 4 more gigs of ram and a 2tb internal HDD with the high end system being substantially much higher spec wise. The majority of games now are made to scale from the PC to X to base consoles, so development would not be an issue. You design the game for the high end and then turn things down to medium/low as needed for it to run on the lower end machine.

Deleted member 18951 · Nov 29, 2018

I don't really give a flying fuck about sales, what's more important to me is mindshare and the way the Xbox senior management team have revitalised the Xbox brand in general should be commended.

From hardware iterations like the S, the X and the Adaptive Controller - they've nailed it all.
From the services front like backwards compatibility, crossplay, refunds, gifting etc - they've nailed it all.
Then it's the games, there no denying that just two years ago first party was in trouble but with the acquisitions, team building and general hiring sprees all the studios are doing - they've nailed it all, probably.

The transition into next gen could have been horrendous but they have righted most of their wrongs and have now built up a lot of goodwill which should help them with mindshare when it comes to launching Scarlet.

Exciting times ahead no doubt! :)

Aggie CMD · Nov 29, 2018

I'm excited for next gen.

First generation where all features and content will be brought forward.
Based on the last two consoles (Xbox One S, Xbox One X), optimistic for beautiful and powerful hardware.
Exciting, value-focused services like Game Pass, and xCloud.
Investment in studios presumably with strong financial backing.

Bonus Story: I was telling my son about the Xbox Onesie and he was irrationally excited. Turns out he thought I was saying Xbox One Z which he interpreted as a new hardware revision.

bbq of doom · Nov 29, 2018

Interesting development. I remember reading quite a lot of remarks here and elsewhere that neither the X nor the Pro will amount to anything other than an extremely niche product for extremely niche users.

cakely · Nov 29, 2018

ZhugeEX said:
Not the majority, but a very healthy amount.

So almost 50% of sales? That is extremely impressive.

panda-zebra · Nov 29, 2018

ZhugeEX said:
Not the majority, but a very healthy amount.

units or revenue?

digitalrelic · Nov 29, 2018

Apharmd said:
It's deserved. I've had every piece of console hardware on the market this generation except the PS4 Slim (PS4 Pro, PS4, Switch, OG X1, X1S) and the Xbox One X is by-far the best total package out of all of them hardware-wise. It's powerful, it's quiet, the UHD Blu-ray output is acceptable now, and the Xbox controllers are the best thing around. This year, especially with RDR2, it's put some real distance between it and the PS4 Pro in terms of visual quality.

The X is so good that I buy every multiplat there now, and after having PSN sub since the service launched I cancelled mine this fall.

I look forward to see what Microsoft comes out with next from a hardware standpoint.

Liquidsnake said:
This kind of echos my experience with the consoles this generation, and how I feel, and where i am at today.

That's my exact experience as well. I still enjoy my PS4 Pro, and it's a must-own due to all the exclusives, but the Xbox One X is a superior box in virtually every way. All of my mulitplats are played on Xbox One X, and I didn't renew my PS+ subscription in 2018, and instead shifted to Xbox Live Gold/ Game Pass.

ZhugeEX · Nov 29, 2018

panda-zebra said:
units or revenue?

Why would I be talking about revenue?

Bricktop · Nov 29, 2018

News: "Something positive about Microsoft"

Era: "ACKCHYUALLY"

Good for Microsoft, they took a huge risk and it is paying off.

Gestault · Nov 29, 2018

BBQ_of_DOOM said:
Interesting development. I remember reading quite a lot of remarks here and elsewhere that neither the X nor the Pro will amount to anything other than an extremely niche product for extremely niche users.

I'm among those who thought tailoring and testing software for the Pro would be enough of an opportunity cost that it wouldn't see strong dev support. I thought that would irritate buyers and keep it as a niche slice of the overall hardware market. I'm ecstatic to have been proven wrong for both Sony and Microsoft.

panda-zebra · Nov 29, 2018

ZhugeEX said:
Why would I be talking about revenue?

Because this is an NPD quote, and Mat always says the important thing is dollars in the bank, not units. That's why. And because the dollar value difference between their two offerings means it's worth qualifying either way, thanks.

Garrett 2U · Nov 29, 2018

It makes sense. Microsoft seems to be making all the moves within the platform space.

Kratos2013 · Nov 29, 2018

Agree with Bits N Pieces what really matters is the lessons learned by the Xbox team. It is clear they've improved in great ways and continue to deliver as they move into better territories. Exciting times ahead, indeed.

Kage Maru · Nov 29, 2018

MatPiscatella said:
You didn't ask me, but I'm here so...

My gut tells me there will be multiple price/performance offerings for whatever is next from Xbox. An entry level digital only/streaming device at a low price, a mid-range with better guts and an optical drive, and a high end performance model at a premium price.

Wondering if they offer the streaming console for the entry level ($100-150), high end disc-less version for $400, and high end disc equipped version for $500.

bear force one said:
I'm certain the backseat modding is appreciated.

He has a point though. Not just in this thread but most threads that are about a specific platform. Too many people skirt the edge of console warring and they know exactly what they are doing.

Pryme · Nov 29, 2018

New Fang said:
Paid off in what way though? If you have no idea how many units they're moving how can you accurately evaluate how something has paid off? They're selling units like they did in 2014/2015. Is that a metric that screams success?

He can evaluate that the X is doing well because a guy at the NPD says it's had a 'phenomenal' year.

I mean, it's right there in the OP.

joe_zazen · Nov 29, 2018

MatPiscatella said:
You didn't ask me, but I'm here so...

My gut tells me there will be multiple price/performance offerings for whatever is next from Xbox. An entry level digital only/streaming device at a low price, a mid-range with better guts and an optical drive, and a high end performance model at a premium price.

No doubt. The beuty of having the most powerful console, even if it is a premium option you only sell a few of, is that every performance review will list xbox #1. It is the same with pc. Everyone assumes pc is best without any caveats. It is brand buffing.

It would be hilarious if both sony and microsoft want this and we get entry level, plus medium, and then $2000 rich corporate analyst models ;-p

Deleted member 4044 · Nov 29, 2018

They have a great story to tell at the event when they unveil their next console. Everything from potential BC to Game Pass to streaming.

Deleted member 2785 · Nov 29, 2018

panda-zebra said:
Because this is an NPD quote, and Mat always says the important thing is dollars in the bank, not units. That's why.

HW units and dollars are both important, and I do refer to both in the media releases. But, given promotional pricing and other ways in which software units are delivered at negligible cost, software units are highly unreliable for trend analysis imo.

Calverz · Nov 29, 2018

Congratulations. Its deserved. Keeps it all interesting.

Evangelista · Nov 29, 2018

MatPiscatella said:
You didn't ask me, but I'm here so...

My gut tells me there will be multiple price/performance offerings for whatever is next from Xbox. An entry level digital only/streaming device at a low price, a mid-range with better guts and an optical drive, and a high end performance model at a premium price.

The premium model should go for $599 SSD, 15 TFLOPS gpu. this would make me think to get one and not upgrade the PC.

Hawk269 · Nov 29, 2018

BBQ_of_DOOM said:
Interesting development. I remember reading quite a lot of remarks here and elsewhere that neither the X nor the Pro will amount to anything other than an extremely niche product for extremely niche users.

Those people were narrowminded. Mid-Gen refresh consoles have done well. They have not over-taken the base consoles and they probably wont, but they have done very well. I also remember many posting that they would not support such a thing and that it would ruin the market and that games will suffer....well none of that happened. What did happen is that we get games with better fidelity/performance and texture quality amongst other things. Mid-gen consoles also did not force people into buying a higher end model, the base and mid-gen consoles run the same games and it is an "option" for those that want something a bit better.

joe_zazen · Nov 29, 2018

Kage Maru said:
. Too many people skirt the edge of console warring and they know exactly what they are doing.

It is a phase we all go through at some point, till the ol' prefrontals mature.

Tetrinski · Nov 29, 2018

Sillegamer said:
Europe is PlayStation land.
Japan is Nintendo/PlayStation land.

US is the only place I could see growth for next gen.

No. Even if other companies sold better, Xbox had significantly greater support in Europe during the 360 era. They have a lot of room to grow.

FuturaBold · Nov 29, 2018

Next gen Xbox will be a beast for sure, Phil won't want to let go the "most powerful console" mantra.

I'm loving my X, games like Battlefront 2 and Battlefield 5 (with bugs) still look beautiful.

unfashionable · Nov 29, 2018

Evangelista said:
They can have a tie in US next-gen but Worlwide is a lock for Sony. ERA is dreaming because I think a lot of people here want Xbox as leader but problably is not gonna happen.

They had a good growth but are at third the whole year in US(their strongest market) and the gap for PS4 will end the year around 5 million.

The whole Xbox systems sold until now in 2018 2.2 million only(US).

Wildcard though is microsoft's financial strength in other business, including Cloud (which is relevant to cloud gaming quality and costs) its now the highest value company in america due to its high profits rapid growth (remarkable for how big it already is)

This leads to potentially subsidizing hardware to an extreme degree (due to enormous cash and FCF) . Same with game pass.

Microsoft could potentially offer a free box along with a subscription to gold/game pass.

I think their potential to be disruptive is underestimated

Detective · Nov 29, 2018

X is such an amazing hardware.
MS Are going all out next gen. All nuclear.

Jade1962 · Nov 29, 2018

So are we expecting X1 sales to be up YoY in November?

Superman2x7 · Nov 29, 2018

That's awesome news !!! Shows the power of a refresh. The X is well deserving, beautiful piece of hardware!

joe_zazen · Nov 29, 2018

unfashionable said:
Wildcard though is microsoft's financial strength in other business, including Cloud (which is relevant to cloud gaming quality and costs)

This leads potentially subsidizing hardware to an extreme degree (due to enormous cash and FCF) . Same with game pass.

Microsoft could potentially offer a free box along with a subscription to gold/game pass.

I think their potential to be disruptive is underestimated

There'd be the issue of dumping. Most countries aren't too keen on rich companies killing the competition.

Puroresu_kid · Nov 29, 2018

I need to know One X and PS4 pro sales.

Also props to MS. Rough start but turning it around.

Deleted member 2785 · Nov 29, 2018

Jade1962 said:
So are we expecting X1 sales to be up YoY in November?

I would be very surprised (shocked, actually) if this happened given the comp to the X launch month last Nov. I can see Dec potentially being another growth month.

In the September media release I quoted Xbox One hardware dollar sales being up more than 60% year to date at that time. October Xbox One HW dollar sales more than doubled compared to a year ago, so YTD dollars are now up a bit more.

This is being driven by One X performance.

We've never seen this kind of growth at this stage in a cycle before. It's an unprecedented turnaround.

Doesn't mean the other systems aren't doing great. They both are. And it doesn't mean that Xbox One is the market leading hardware, it's not. But that doesn't negate what's happening here. It's remarkable.

Evangelista · Nov 29, 2018

unfashionable said:
Wildcard though is microsoft's financial strength in other business, including Cloud (which is relevant to cloud gaming quality and costs) its now the highest value company in america due to its high profits rapid growth (remarkable for how big it already is)

This leads to potentially subsidizing hardware to an extreme degree (due to enormous cash and FCF) . Same with game pass.

Microsoft could potentially offer a free box along with a subscription to gold/game pass.

I think their potential to be disruptive is underestimated

free console? maybe the streaming one... but the real deal? No... not a chance.

Benji · Nov 29, 2018

Psrock1 said:
Is the X outselling the Pro…? reading Era makes you think the Pro is a failure.

By percentage of the consoles hardware X is ahead of Pro more months than not.

In other words X appears to have had a bigger impact on the Xbox brand than the Pro has on the PS4 imo. But the Pro is by no means a failure

Jade1962 · Nov 29, 2018

MatPiscatella said:
I would be very surprised (shocked, actually) if this happened given the comp to the X launch month last Nov. I can see Dec potentially being another growth month.

In the September media release I quoted Xbox One hardware dollar sales being up more than 60% year to date at that time. October Xbox One HW dollar sales more than doubled compared to a year ago, so YTD dollars are now up a bit more.

60% is pretty crazy to be up. What do you think it will top out at after December?

Next year is going to be tough for them to beat this year when it comes to growth. I can already see all the doom and gloom articles lol.

Psrock1 · Nov 29, 2018

I keep hearing this rough start Xbox one had, I don't remember it. At one time it was selling faster than the 360. What killed it was the lack of support that followed.

Evangelista · Nov 29, 2018

Tetrinski said:
No. Even if other companies sold better, Xbox had significantly greater support in Europe during the 360 era. They have a lot of room to grow.

But the console is declining in Europe... The sales are really low in Europe...
The momentum is getting high in US, but not in Europe.

Carlius · Nov 29, 2018

man, so many fucking ps4 fanboys in this forum, its almost as bad as n4g. let xbox do well, weather its 3rd place or 1st place, if MS considers it good, then whats the issue

H-I-M · Nov 29, 2018

So if I got it correctly, 2017 was the Xbox's worst year and releasing a new model considerably boosted their sales.
Congrats.

unfashionable · Nov 29, 2018

Evangelista said:
free console? maybe the streaming one... but the real deal? No... not a chance.

yeah free would be streaming one with gold/game pass sub. a "free" high end device non streaming would be like cell phone with subsidy, so a higher monthly than gold/game pass would be (significantly higher)

Ayra Sutoraifu · Nov 29, 2018

FuturaBold said:
Next gen Xbox will be a beast for sure, Phil won't want to let go the "most powerful console" mantra.

I'm loving my X, games like Battlefront 2 and Battlefield 5 (with bugs) still look beautiful.

Don't except a gap more then 10%, if any, wuth PS5. Or they will have higher price point to validate a more powerfull console.
The same thing was said in 2012. New xbox will blow ps4 out of the water was the consent on gaf… we all know how that went down.

Expy · Nov 29, 2018

Benji said:
By percentage of the consoles hardware X is ahead of Pro more months than not.

In other words X appears to have had a bigger impact on the Xbox brand than the Pro has on the PS4 imo. But the Pro is by no means a failure

It makes sense though, going from the least powerful console to the most powerful one is more enticing than going from the most powerful at launch, to the 2nd most powerful now.

JusDoIt · Nov 29, 2018

Jade1962 said:
Next year is going to be tough for them to beat this year when it comes to growth. I can already see all the doom and gloom articles lol.

If they can somehow get the One X down to $400 permanently, alongside the rumored budget box with no optical drive, I imagine they'd do very well next year.

Deleted member 2785 · Nov 29, 2018

Jade1962 said:
Next year is going to be tough for them to beat this year when it comes to growth. I can already see all the doom and gloom articles lol.

Well next year could be a lot of doom and gloom regardless. Looming tariffs and potential govt intervention could have huge negative impact on the market. It's unreasonable to assume Sony can deliver another year of exclusives on the sales scale of God of War and Marvel's Spider-Man, and Xbox One will be comping to a full year of X and of course they're ramping up for the future so who knows what the slate will look like.

The only company really poised for big growth next year is Nintendo, but there is nothing certain here.

Next year could be pretty tough. Sure we'll start seeing consoles are doomed articles again.

Captain Tuttle · Nov 29, 2018

Saint-14 said:
Oh, you're one of those who think this is a PS centric forum, there isn't much to talk about anymore I guess.

I'm surprised you didn't use the term "persecution complex"

This is good news for MS and the Xbox brand

fiendcode · Nov 29, 2018

Sillegamer said:
So, if you're a fan of a console, your opinion doesn't matter.

Let the sales talk instead.

Xbox one is a great console, I bought one a month ago.

But in Europe, its as dead as the dodo.

In Contintal Europe Xbox One is "dead" much like PS4 is "dead" in Japan.

no1 · Nov 29, 2018

Shows promise for the next gen launches.

Aokiji · Nov 29, 2018

MatPiscatella said:
My gut tells me there will be multiple price/performance offerings for whatever is next from Xbox. An entry level digital only/streaming device at a low price, a mid-range with better guts and an optical drive, and a high end performance model at a premium price.

3 SKUs at launch that offer 3 completely different experiences vs just being multiple disc space models is gonna be something to behold

Detective · Nov 29, 2018

Expy said:
It makes sense though, going from the least powerful console to the most powerful one is more enticing than going from the most powerful at launch, to the 2nd most powerful now.

So the people who bought X are mostly one owners? Really?

Tetrinski · Nov 29, 2018

Evangelista said:
But the console is declining in Europe... The sales are really low in Europe...
The momentum is getting high in US, but not in Europe.

Source?

Deleted member 2785 · Nov 29, 2018

Aokiji said:
3 SKUs at launch that offer 3 completely different experiences vs just being multiple disc space models is gonna be something to behold

My gut could also be way off. I can just see a scenario like this playing out given the trajectory they've been on.

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