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MegaMix

Banned
Oct 27, 2017
786
It is admirable how Microsoft can close gaps during a generation due to aggressively pushing their console. First with the original Xbox and now the Xbox One.
 
OP
OP
digitalrelic

digitalrelic

Weight Loss Champion 2018: Biggest Change
Banned
Oct 25, 2017
13,124
Everyone ITT:

alex-erny-kevin-yeah-sur-its-not-enough-that-i-29684474.png
 

funky

Banned
Oct 25, 2017
8,527
Xbox doing a great job earning that good will before going ham next gen.

The last few years seem like a repeat of 2010-2013 but MS and Sony switched places.
 

Lothars

Banned
Oct 25, 2017
9,765
Releasing a $499 "niche" product to an already niche demographic (Xbox owners) was an extremely courageous move. The X was mostly responded to with eye rolls & "too little, too late" from this forum when it launched. Almost no one thought it was going to be the success that it turned out to be.
Not at all, It was the only move they had, I still think they launched it overpriced but they didn't have anything else to try. Courageous is again not what they were.
 

fiendcode

Member
Oct 26, 2017
24,925
The UK isn't counted as part of Europe.

The Anglosphere, particularly the US, Canada, and UK is more competitive between the Xbox and PlayStation. Frankly it's the only place where Xbox does well.
Of course the UK (and Ireland) is considered part of Europe. Not "Continental Europe" or "Mainland Europe" but just "Europe" then yes.

But the bigger point was that considering Japan in any way PlayStation Land when you discount both Nintendo and Xbox in Europe is a bizarre double standard. PS4 is far weaker in Japan than XBO in the UK or Switch in PAL generally.
 

Sphinx

Member
Nov 29, 2017
2,377
one thing though, not that I care about placements and consoles wars but I am curious,

why are people so absolutely, completely sure that the X1 is a distant 3rd place behind the switch? are people just comparing month-to-month since the switch was released or launch aligned?

regardless, I don't think we have MS's numbers to get any meaningful conclusion, let alone put the X1 in the place of a "distant 3rd who can't measure up to the other 2 giants"
 

Marano

Member
Mar 30, 2018
4,893
Rio de Janeiro
The UK isn't counted as part of Europe.

The Anglosphere, particularly the US, Canada, and UK is more competitive between the Xbox and PlayStation. Frankly it's the only place where Xbox does well.
So places like my country (brazil) and mexico dont count? Xbox absolutely does well here and IIRC it does even better in Mexico. And that is not all there are still places xbox does well.
 

SystemBug

Member
Oct 25, 2017
634
People are stuck on treating the console wars like an Olympic event where only the Gold medal matters. MS may never sell as many units as Sony, probably won't, but that doesn't mean they can't carve themselves out an incredibly lucrative piece of the market. There's multiple ways to define success other than "most units sold". Look at iOS vs Android.
It's such a false way to measure success. Like you have these 3 billion dollar companies which keep seeing profit growth but yet if you aint #1 your losing.
 

MegaMix

Banned
Oct 27, 2017
786
Saying a system isn't successful because it is in third place when the other two consoles are smashing historical records is dumb.

It reminds me of the people who still claim that the PSP failed because it was outsold by the DS, despite it being the third best selling handheld ever.
 

ZhugeEX

Senior Analyst at Niko Partners
Verified
Oct 24, 2017
3,099
What was wrong about the statement? Or was it just the thinking?

Firstly you say that being 'in 3rd place' isn't phenomenal. But that's not what the title and OP is talking about. What's phenomenal is how the Xbox One X is doing and how that has led to sales increase YoY.
Secondly you say that without context it means nothing. But all the context you need is in the OP.
Thirdly you mention that Microsoft talks about revenue when this has nothing to with what is in the OP.
Your final statement is just console war nonsense.
 

Saint-14

Banned
Nov 2, 2017
14,477
Releasing a $499 "niche" product to an already niche demographic (Xbox owners) was an extremely courageous move. The X was mostly responded to with eye rolls & "too little, too late" from this forum when it launched. Almost no one thought it was going to be the success that it turned out to be.
This isn't true, too late posts were about catching up with Sony which is impossible, the common sentiment was the X will do great out the gate and it will slow down in time.
 
Oct 30, 2017
272
The point is hardware sales growth doesn't mean much without knowing how much is actually sold. Hardware growth that doesn't close the gap between competitors is not really newsworthy. Hardware growth that does close the gap between competitors is newsworthy. We have no way of determining which it is.
The only reason why sales matter to anyone here is to prove if their side is "winning". The Gap is only concerning to those same folks as well. As long as there is growth, and revenues are up, then the business is good. That is all that matters in the end. No who "wins" the "war".
 

DJ Lushious

Enhanced Xperience
Member
Oct 27, 2017
3,330
Pretty sure they aren't investing because of how successful they have been. They're finally investing in 2018 because they've seen how bad their losing. In 2014 the news was all about Sony going bankrupt & Microsoft was king of cash. Sony still took a big chance and invested heavily in games while Microsoft just bragged about their cash. Now we're here.
I won't argue that's part of it, but I think you're missing the big picture here:

55ae61f22acae76e098b70fa-750-546.jpg


Nadella helming Microsoft (in 2014) has brought the company some very exciting growth, ventures, and ideologies we'd not seen from the company for a long time.
 

Evan

Member
Oct 27, 2017
922
It really is amazing what they've been able to do from the start of this generation till now. Really looking forward to their next console.
 

christocolus

Member
Oct 27, 2017
14,932
Pretty sure they aren't investing because of how successful they have been. They're finally investing in 2018 because they've seen how bad their losing. In 2014 the news was all about Sony going bankrupt & Microsoft was king of cash. Sony still took a big chance and invested heavily in games while Microsoft just bragged about their cash. Now we're here.
Lol. were exactly are we? MS seems to be doing just fine and the Xbox division is as healthy as ever. ..so were are we again? Are you saying they can only be profitable when they sell the most hardware? I dont understand..also when did MS "brag" about their cash?
 

CaptNink

Member
Oct 27, 2017
3,119
B.C, Canada
Pretty sure they aren't investing because of how successful they have been. They're finally investing in 2018 because they've seen how bad their losing. In 2014 the news was all about Sony going bankrupt & Microsoft was king of cash. Sony still took a big chance and invested heavily in games while Microsoft just bragged about their cash. Now we're here.

Holy shit, this line of thinking. Christ, dude just check out of this thread
 

Jeffram

Member
Oct 29, 2017
3,924
What Zhuge said.

It's business, not sports. The market isn't a zero sum game.
I think the issue was the use of the word "phenomenally", which indicates that there is some sort of aberration in the data that defies logic, or at the very least greatly defies expectations and is contextually exceptional. The only context people have to measure it against is other similar product sales, so they did.
 
Oct 27, 2017
617
Do you live in Europe? I mean yeah, PS is bigger, but you make it sound like nobody cares about Xbox, which is a ridiculous notion.

Well, in Spain PS is about 7x bigger than Xbox, and if it's not as pronounced in the other coutries PS is way bigger than Xbox (I think in Germany it's like 4x, same in France (and I'm French so I know how Xbox is perceived here)).
 

Deleted member 35598

User requested account closure
Banned
Dec 7, 2017
6,350
Spain
X wasn't a courageous move, X was their only move because of how they were doing. They have done a good job and maybe it will pay off for them next gen but it's far from courageous.

It was a bold move to release a 500$ console so late in comsile life cycle. For many it was too little, too late and too expensive. The bottom line is it paid off.
 

Manmademan

Election Thread Watcher
Member
Aug 6, 2018
15,998
Eh, Microsoft kicked the shit out of Sony with the Xbox 360 just one generation ago for most of the gen. With the full backing of Microsoft (something Xbox has NEVER had before, it was previously some bastard stepchild of the Windows division) I think the chances of Phil Spencer killing it next gen are a lot higher than you are implying.

Kicking the shit out of Sony= roughly equal worldwide sales, with the advantage of a year head start on sale for the Xbox360.

The ps3 outsold the xbox360 from launch to EOL, and that was with sony launching the system at $599 US Dollars in 2006...the equivalent of $747 in 2017 money.

Edit: it says a LOT how strong the ps2 was as a product that the ps3 wasnt a spectacular failure from the jump. I cant see ANY of the big three launching a $750 console next year as their only real sku and living to tell about it.

There is very little reason to believe Microsoft is going to end up with more favorable conditions than THAT and outsell the PlayStation. That brand is just way too strong outside of the US.
 
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OneBadMutha

Member
Nov 2, 2017
6,059
People missing the point of the article. Wasn't about Xbox vs PlayStation. It was about Xbox one year vs Xbox another year. There's also PlayStation vs PlayStation data. Someone doesn't have to be losing because one company is doing better. Some people have a system wars problem.

What the data shows is there is a significant group of consumers who are willing to pay more for a premium product. It also tells all platform holders that power matters (as if they haven't learned that enough this gen).

Data keeps reinforcing that as gamers grow up, they're willing to pay more for quality. It's why paid online did well over free janky online. Elite controller sold better than expected. Now X and Pro and driving increased sales.
 

Deleted member 34239

User requested account closure
Banned
Nov 24, 2017
1,154
Xbox doing a great job earning that good will before going ham next gen.

The last few years seem like a repeat of 2010-2013 but MS and Sony switched places.
What sort of revisionist history is this? Sony has released more first party titles than MS in the last few years so I'm not sure where the #AlternateFacts are coming from tbh. Nothing that has happened between both companies would lead anyone to believe the text in bold and I say this as someone who owns an Xbox One X.
 

CrypticSlayer

Member
Oct 27, 2017
647
The main point is that Xbox One sales in 2017 were lower than any other prior year in the US (excluding 2013). In 2018 the unit sales are more inline with 2015/16 which were the two peak years for the system. It remains to be seen whether Xbox One will have a record year, but it's still significantly up from last year.

It goes to show the impact that the Xbox One X release has had on Xbox One family sales in the US. The PS4 has seen a similar thing as well with sales notably up from last year.

Whilst there are multiple reasons why total sales are up, it is worth noting that One X and Pro are one of the main reasons.
Do you think the success of the X makes it more possible for MS to launch a next gen system at 499 assuming it provides justified value? Or is this the type of pricing you reserve for a premium mid gen upgrade?
 
OP
OP
digitalrelic

digitalrelic

Weight Loss Champion 2018: Biggest Change
Banned
Oct 25, 2017
13,124
Not at all, It was the only move they had, I still think they launched it overpriced but they didn't have anything else to try. Courageous is again not what they were.

This isn't true, too late posts were about catching up with Sony which is impossible, the common sentiment was the X will do great out the gate and it will slow down in time.

Nope.

After the E3 reveal, before release:

"The Xbox One X is Literally No Threat to the PS4"
https://www.forbes.com/sites/ollieb...-literally-no-threat-to-the-ps4/#1e97a5c076d6

"Microsoft's Xbox One X Console is Nothing But Marketing Hype"
https://www.theinquirer.net/inquire...x-one-x-console-is-nothing-but-marketing-hype

"The Xbox One X is not the Console For Everyone"
https://www.washingtonpost.com/news...veryone/?noredirect=on&utm_term=.b7f7cb2616d2

"The Xbox One X Probably Isn't For You"
https://www.theverge.com/2017/8/25/16201444/xbox-one-x-hands-on-analysis-gamescom-2017

"Microsoft's Final Sales Pitch for the Xbox One X Falls Flat"
https://www.eurogamer.net/articles/2017-08-21-microsofts-final-sales-pitch-for-xbox-one-x-falls-flat
 

Strat

Member
Apr 8, 2018
13,329
I like how console warring is specifically stated as against the rules in the FAQ, but threads like this constantly go to shit, full of obvious bait and troll posts, and it's just left alone. Mods post in threads that are fully off the rails and don't do anything.

Why even have those kind of rules if you're only going to enforce them in 1/100 cases?
 

Funky_Monkey

Member
Oct 31, 2017
1,679
People missing the point of the article. Wasn't about Xbox vs PlayStation. It was about Xbox one year vs Xbox another year. There's also PlayStation vs PlayStation data. Someone doesn't have to be losing because one company is doing better. Some people have a system wars problem.

What the data shows is there is a significant group of consumers who are willing to pay more for a premium product. It also tells all platform holders that power matters (as if they haven't learned that enough this gen).

I agree. Its great to see all consoles doing well.

It will be interesting to see if there will be a significant price difference between the two consoles at the start of the next generation and how that will effect purchasing.
 

unfashionable

Member
Oct 29, 2017
2,072
X being most expensive console and often big price cuts eg $399 means we dont know what losses MS are taking to do this, they;d done a lot of promotion with $100 cuts from retail price on X versus PS4 Pro which has almost none. MS make so much money in their other businesses. are they just throwing money to take share at expense of massive losses?

That being said, very nice to see all 3 players apparently doing well. Game pass sounded like it would lower sales of new MS games, but its done the opposite. Very impressive risk to take on board and props on it taking off. Also nice to see MS expanding into so much 1st party stuff, though I'll always be bitter than they didnt just kill Fable they killed the studio (lionhead).

Regardless, as gamers a competitive dynamic is important so there arent monopoly prices we have to pay. Means likely better hardware and lower prices for the next generation of consoles.
 

SilverX

Member
Jan 21, 2018
13,014
Im indifferent to what the NPD guys say because 2018 has been an improvement over a terrible 2017, but they still have had to do lots of their standard moves (month to month price cuts, trade-in deals, etc.) to get hardware sales as close to the PS4 and Switch as they can each month.

On paper, seeing things like ¨+60% YOY¨ probably looks impressive but it feels like they have had to bendover backwards with sales and deals just to get such numbers this year.

I just want to see how next gen plays out if they will try and continue slashing prices temporarily when necessary throughout the year and what they will do if Sony and Nintendo respond with similar moves next gen.
 

Trup1aya

Literally a train safety expert
Member
Oct 25, 2017
21,356
Europe is PlayStation land.
Japan is Nintendo/PlayStation land.

US is the only place I could see growth for next gen.

Your hypothesis contradicts your data . The biggest opportunity to grow lies in the places where they have the least marketshare.

For example. US, Europe, and Japan were Playstation Land during the PS2 Era. But xbox still saw massive growth in the US and Europe during the following Gen. As a result MS went from having 10% of the console marketshare with OG xbox, to having 30% of market with the 360.
 
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NinjaScooter

Member
Oct 25, 2017
54,138
Eh, Microsoft kicked the shit out of Sony with the Xbox 360 just one generation ago for most of the gen. With the full backing of Microsoft (something Xbox has NEVER had before, it was previously some bastard stepchild of the Windows division) I think the chances of Phil Spencer killing it next gen are a lot higher than you are implying.

And they ended up selling roughly the same number of units. Because of the way the worldwide markets shake out, Sony's floor and MS' ceiling are pretty close. Barring some dramatic changes in the market, this will likely continue for the forseeable future. And that's okay. MS doesn't have to sell as many units as Sony. Not in a world where services like GamePass are potentially driving revenue.

Hell look at Sony themselves. The PS4 is already far and away their most successful hardware, despite the fact that it won't sell near what the PS2 did, due to things like Plus subs, service games and digital content.
 

Saint-14

Banned
Nov 2, 2017
14,477
Nope.

After the E3 reveal, before release:

"The Xbox One X is Literally No Threat to the PS4"
https://www.forbes.com/sites/ollieb...-literally-no-threat-to-the-ps4/#1e97a5c076d6

"Microsoft's Xbox One X Console is Nothing But Marketing Hype"
https://www.theinquirer.net/inquire...x-one-x-console-is-nothing-but-marketing-hype

"The Xbox One X is not the Console For Everyone"
https://www.washingtonpost.com/news...veryone/?noredirect=on&utm_term=.b7f7cb2616d2

"The Xbox One X Probably Isn't For You"
https://www.theverge.com/2017/8/25/16201444/xbox-one-x-hands-on-analysis-gamescom-2017

"Microsoft's Final Sales Pitch for the Xbox One X Falls Flat"
https://www.eurogamer.net/articles/2017-08-21-microsofts-final-sales-pitch-for-xbox-one-x-falls-flat
You said this forum? I also don't know if you've read the article but mostly there is nothing wrong with them.
 

The_Land

Banned
Oct 27, 2017
2,390
Cleveland Ohio
I like how console warring is specifically stated as against the rules in the FAQ, but threads like this constantly go to shit, full of obvious bait and troll posts, and it's just left alone. Mods post in threads that are fully off the rails and don't do anything.

Why even have those kind of rules if you're only going to enforce them in 1/100 cases?
Yup! It's every single Xbox related thread on this site, worse when the news is positive for the Xbox. Shouldn't everyone be happy that all 3 console makers are in a fantastic place right now?