So instead of accepting that the Switch is not the next Wii, the move here is to decide all eight independent analysts just don't know what they're talking about?
Okay.
If they thought it was the next Wii that's their fault.
This is a reasonable take about the Switch: first half sales were a little disappointing mainly owing to the softer than expected software line-up as well as the failure of Labo to grab kids and casual players. However, all the data we've seen and the upcoming releases point to a huge holiday period which should make up for the softer sales in the first half of the FY. What this shows is the platform itself is an inherently desirable product but needs to be supported by a good software schedule.
Nintendo set a very ambitious hardware target and while they could still each it they might fall short by a million or two. This puts them at 18 million which is still up 15% on the previous FY without any major discounting aside from one software bundle over Black Friday.
On the other hand they're going to blow past their software target which suggests the base is engaged and wants to spend money on software which is a better indicator of platform health than missing a high hardware target by a million or two.
There, that's a reasonable take on the Switch's performance. Claiming the Switch can never become a "mass market product" is bizarre. I'm not some fancy analyst but I have to be missing something here. Something that sells 20 million in a year is mass market but something that sells 18 million is not?
