in fact, sony was between a rock and a hard place. in planning meetings, Kenichiro Yoshida ordered that this black friday / cyber monday, the company should produce enough stock to not disappoint RusInis. on the other hand, manufacturing has its limits. even worse, internal analysts found out that there's not only other markets that might be willing to trade in their primitive currencies like donkeys, cowries or euros for ps4 entertainment systems, but that just a month later there might just be another occasion where people around the globe want to gift a pile of plastic and wires to those they hate the least. so maybe they should keep a handful of consoles in the attic for the moment.
nevertheless they decided to ramp up production with foxconn undertaking the biggest mobilisation on chinese ground since mulan, to pump out about a million consoles for the US alone, to be sold in a few days. all those boxes aligned would make a line all across the kalahari desert, which would be quite stupid, so we should be grateful that they decided instead to put them onto container ships towards those beautiful consumers that delivered the most impressive footage of violence under mind control since zebediah killgrave.
in the end, it still wasn't enough and all that's left is long faces and missed opportunities.