not even going to lie right now.
i check the followers/following on ALL of my social media accounts (except for facebook, which is dead/unimportant for me). I have an app for instagram and twitter that show me who unfollowed me, who is not following me, etc. I definitely take it very personally when someone unfollows me, especially if they're someone who i've known for some years (if it's a person i met at school or a party or something, they probably got my instagram when they were drunk or high...i'll let that slide, no hard feelings, they don't know me)
For everyone else tho, it either means 2 things : they don't like me as a person, or they don't like my content (i produce music, so i used social media as a platform to promote my beats). Either way, it really hurts me when someone clicks that unfollow button, especially if they are a IRL "friend" or an actual supporter of my craft.
I tend to unfollow people who unfollow me, which sends a clear sign that were aren't good friends anymore. I guess you could call this a petty move, but whatever. i don't post political or hot topic things or really anything controversial. I'm very level headed on social media, so a person who unfollows me probably doesn't consider myself a real friend, just an acquaintance. I actually never unfollow people on social media, i tend to be loyal to anyone who comes in my circle. Just sucks to know that others aren't the same.