As diverse as the game is, I think that also opens the door to people being understandably more disappointed when they don't stretch themselves further, from races to body types there's always a group of fans/players/potential fans even that'd benefit.
Which makes Ashe extra underwhelming coming so soon after Brigitte and to a lesser extent Moira (at least she's sorta gangly and pale?), sometimes there's the aspect of being caught between a rock and hard place I imagine when you've got this universe set up, tons of plans behind the scenes we don't see and tackling new heroes which could be designs informing movesets or vice versa.
The relationship web that connects certain characters together adds another hurdle, I think with Ashe though there's that kicker where unlike other post launch OW characters that revisit nationalities and skin types due to family links, you've got someone whose link to the main cast is free enough to have been anything really, I know some point out that hey she's Albino and yeah I guess that's certainly a point, but I'd argue perhaps one that could've happened further down the line, especially when earlier concepts of the character do in fact show a dark skinned alternative.
Ultimately we don't know what's coming down the hero pipeline, maybe they've had a black woman waiting in the wings for a while now but she hasn't fully come together? maybe it's a bunch more European countries getting represented? maybe they are now scrambling to meet the current demand because they incorrectly thought that Efi/Orisa was doing the job fine.
Now this may just be me, but when seeing these discussions I'm thinking that a lot of white people (including myself) are out of the loop or uneducated in certain race related matters, genuinely before opening this thread I was thinking "what about the Egyptian duo?" only to find I've hit the tip of a historical iceberg relating to ancient Egyptians that I never even really pondered or had brought to my attention.
I'm even now stuck wondering what the response would be if we got a black women who also broke out of the current female model mould OW women have been stuck in, does that potentially open another can of worms? as such I don't tend to talk about this sort of thing much in fear of walking on eggshells and saying something stupid (and oh so white), which I probably already have.
In the end I like to think that among the numerous planned heroes there's a bunch that will please a variety of people who feel they're not represented in game yet, but I can understand how Ashe in particular at this point in time elicited an exasperated eye roll for some, personally I just found her boring looking and think that the earlier concept art is a missed opportunity.
I'll admit though that I think a select few wagging fingers at wrecking ball of all characters is kinda silly, crazy concepts like "what if we had like giant hamster ball mech?" are another part of what makes the OW cast fun and unique, touting "hamster representation" sarcastically seems to weaken the main point because I don't think tank character based on the lunar colony story bit was taking a spot so to speak from human diversity choices.
