Just got the email.
Not too terrible of an increase and because of the price guarantee will continue to subscribe and likely renew. Thoughts?On behalf of everyone at AMC Theatres, thank you for being one of our very first AMC Stubs A‑Listers. When we launched AMC Stubs A‑List back in June, we did so with the idea that moviegoing could and should be more accessible, convenient and affordable. Candidly, we are blown away and so appreciative that so many movie fans throughout the United States have agreed. In just 4 ½ months from the program's launch, more than 500,000 people will have joined A‑List. Already, after only a few months' time, one in every 10 guests at an AMC theatre across the country is a member of A‑List and that number seems to grow every day.
With other subscription services facing severe operational and financial headwinds, some had incorrectly speculated that the valuable benefits to you of A‑List might not endure. To the contrary, we believe that A‑List is a runaway success for AMC, and you'll likely be pleased to learn that AMC Stubs A‑List is here to stay.
AMC Stubs A‑List for 2019
With 2019 being right around the corner, we made three announcements today about the future of A‑List for the coming year ahead, which we wanted to share with you right away:
Looking ahead, we continue to believe that you are entitled to know what you can expect from us with reliability and predictability. Accordingly, we intend to run A‑List with transparency and clarity. To that end, we will fully honor our initial 12-month guarantee protecting you against any increases in pricing or reductions in benefits, and that same 12-month offer will extend to any of your family or friends who enroll in A‑List by January 8, 2019. Additionally, today we hereby also are announcing that we will never change your program prices or benefits without giving you at least 90-days advance notice. Having said that, you should also know that beyond what is described in this message, no other changes for the A‑List program are envisioned at this time.
- A‑List has become a permanent feature of AMC, with all the benefits you have come to enjoy remaining fully intact without any change. You will still be able to reserve in advance, ticket online at no charge, and see up to 3 movies per week at any of our theatres across the United States in any of our formats including IMAX, Dolby Cinema, PRIME at AMC, BigD and RealD 3D. All the great benefits you signed up for are staying the same.
- You are so important to us that we actually will be enhancing the benefits we offer to A‑List members. Effectively immediately, we are lowering the minimum age for A‑Listers from 18 to 16, and also allowing households to use a common credit card as the payment method for separate, individual A‑List accounts. By June of 2019, so that more of you can book the choice seats that you want online in advance, we will roll out reserved seating to all of our AMC branded theatres and to all of our AMC Dine In branded theatres across the U.S. (Reserved seating is not being introduced to AMC Classic branded theatres at this time). Also by June, we will introduce for our guests in metropolitan New York, Boston, Houston, Denver, Los Angeles, San Diego and San Francisco the opportunity for online Mobile Ordering of food and beverage at all AMC branded theatres. Order on our web site or smartphone app, and your food and drinks will be ready and waiting for you at the theatre. In addition, Mobile Ordering is already in place and will continue to be offered at 52 AMC theatres in some 24 cities. We have been listening carefully to your feedback, so other exciting enhancements to the AMC experience are also in the works. We intend to do all we can to make A‑List better and better for you. AMC is adding additional benefits to A‑List and to the AMC experience.
- We are holding the line on the pricing of A‑List. It goes without saying that for all of you of course, our 12-month price and benefits guarantee from date of enrollment will be fully honored. Your monthly price of $19.95 plus tax will remain unchanged for a full year from the date of your joining. In 35 states, the monthly price for new or renewing members will also stay unchanged at $19.95 plus tax. Given the popularity and growth of A‑List, we are making a modest price adjustment in a select number of locations. Beginning January 9 of 2019, in 10 states (Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia and Washington) and the District of Columbia, the monthly price for new members (and for renewing members 12 months after they signed up initially) will rise only modestly to $21.95 plus tax; while in 5 states (California, Connecticut, Massachusetts, New Jersey and New York), it will go up to $23.95 plus tax, still a terrific bargain given the cost of individual movie tickets there. Let me reiterate that for you at AMC, your monthly price of $19.95 plus tax will stay intact without change for 12 full months from the date you joined no matter where you live or visit AMC.
We continue to be thrilled with the response to A‑List and hope that you are enjoying your star status at AMC.
Sincerely,
Adam Aron
CEO and President
AMC Theatres
