I have to disagree with this.
Hype culture in videogames is very, very different to other industries.
Sure, it's the job of the marketing apartment to sell people on a product by making the product seem exciting, but the difference between videogames and other industries is that the VG-industry turned the announcement of a product itself into a form of product.
Publishers delibaretly keep their videogames under wraps, post announcements for announcements, countdowns, and many other forms of teases until they eventually culminate in reveals in the form of huge events like the E3 or Blizzcon, just to generate this intangible currency that is the hype. Quite a few people nowadays consider E3 leaks to be "Spoilers" for this reason, as silly as it is.
You do not see this happening in the movie industry, instead people knew about fairly precise plans of 10+ years of marvel movies the moment the idea of the MCU was conceived or the plans disney has for the future of star wars.
Did you grow up in the 80s? You should have seen the hype culture around toys and the commercials!
I honestly think thats why I never bought into any corporate hype events or marketing. Those were some tough lessons learned lol.
It exists in just about everything. Had one of the top 4 tech companies heavily recruit me for years.
Decided to take them up on a "special" event! *sound familiar*
They sent me a fancy menu, had to choose options for a big 4 course meal and dessert.
The day consisted of listening to top execs tell stories (all positive of course), ride around to various buildings they owned (only the newer ones),
and the ability to see what top secret teams were working on , a fancy meal at a high end Italian restaurant, then back to
their HQ for free drinks, swag bag, and open house with various teams. So much fun! Who would NOT want to work here!?
Except I know people who already work there, and the image created (btw they flew people out from all over the world! which was the best part for me as I met some really smart people I otherwise would have never met) is not true of day to day working at the company.
Hype is a 2 way street, you only notice it more in gaming because its a bigger interest of yours.
But pretty much any industry that has "core" fans and hobbyists, general tech included, has been doing this for years.
People are pissed at Apple every year. You see the LEGO community, Its there too.
Shocked you use the movie industry because I would say it exists there as well, if you are around enthusiasts.
