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MrCunningham

Banned
Nov 15, 2017
1,372
I was watching the trailer and wondering why there was so much hate for this. The cinematic's look cool to me. But then... the mobile logo's popped up, and I understood the rage completely.

Though, to be honest, I'm not onboard with the hate for this one, even though I do understand it. Blizzard is just looking to make more money through the mobile market, and that is fine with me.
 
Last edited:

Stone Ocean

Member
Oct 25, 2017
2,579
Acting is if Blizzard, and more specifically the people - the developers working there - have gone out of their way to attack or harm fans by announcing a mobile game, is not "just expressing displeasure." How do so many of y'all not see this.
Asking a snarky question on an unvetoed Q&A isn't harassing developers. Being offended by the showing of an event people paid hundreds of dollars to attend isn't harassing developers.
 

Cabbagehead

Banned
Oct 25, 2017
4,019
Yeah how about that, acting like a fucking child to embarrass two designers excited to show something they've worked very hard on invites getting insulted.
They didn't work on it. Stop spreading this bs.

It's being outsourced. It would be different if this was D2RM or D4. But it's a mobile game not being made by blizzard at all.
 

Sinder

Banned
Jul 24, 2018
7,576
It is interesting that strong displeasure with the PR strategy of a multi billion dollar company has somehow been morphed into some lack of solidarity with developers. I'm sure this won't be abused by marketing at all in the future.

It's some amazing mental gymnastics to justify corporate ballwashing. But it was prevalent at the old place and prevalent here - the corporations are always right and the customers are the problem.
 

Deleted member 32018

User requested account closure
Banned
Nov 8, 2017
7,628
Huh, weird. Diablo is one of the few games of theirs that would work on mobile. I get that people wanted something like Diablo 4, but It looks like a simple spinoff and not Diablo 4 so im not sure I quite understand this extreme backlash?

It was Blizzards big announcement at the convention, it was the end announcement where things like WoW expacs etc are announced usually or new IP's etc. It's not really that people hate the idea of a mobile game, it may turn out ok, but where and how they announced it is what is leading to this reaction. It's like if Sony headlined their E3 presentation with a mobile The Last of Us game and didn't show TLOU2.
 

bitSS

Self-requested ban
Banned
Nov 9, 2017
1,319
Portugal
Whoever thought it was a good idea to announce this game at Blizzcon should be fired.

At least Xbox had the common sense to announce that Gears of War Funko game alongside Tactics and Gears 5. This being the only Diablo announcement at Blizzcon is embarrassing. They deserve all the negativity they are getting.
Is Tactics mobile or PC? Don't remember.
 

alexiswrite

Member
Oct 27, 2017
1,418
It's extremely bad "marketing". One of the first things you learn in PR is know your audience. People paid good money for this "marketing" and they didn't expect the big announcement and the end which is usually, you know, a big announcement, is actually a mobile Diablo game by NetEase.

Again, so, what if it's bad marketing? Nothing has materially changed here. If people's reason to get mad is "This product marketing ploy got me excited for no reason", then I feel like that person needs to grow a little. Like it's okay to feel disappointed, we all feel disappointed, but how people channel that is so unreal. I understand people paid good money, but:

1. most people shitting all over the internet are not people who paid a dime.
2. If you're paying, you're paying for the privilege of MAYBE getting to see marketing for a product you think you will like. Nothing is obviously guaranteed.
 

Remember

Banned
Oct 29, 2017
2,484
Chicago, IL United States
As someone who plays mobile a lot, I've never seen one of these "announcements" go over well. Not talking about the games themselves, though more often than not they find themselves failing too, but which "next big announcement" of a mobile rendition of an established franchise has worked out?

The Elder Scrolls Blades was met with a good reception, and so was Fire Emblem. It's literally about the timing of the announcement that determines how fans will react, nothing more nothing less.
 

Red Arremer

Banned
Oct 26, 2017
12,259
Huh, weird. Diablo is one of the few games of theirs that would work on mobile. I get that people wanted something like Diablo 4, but It looks like a simple spinoff and not Diablo 4 so im not sure I quite understand this extreme backlash?

The backlash isn't about the game's existence. It's about how it was revealed.
Blizzard has been teasing something huge being revealed for Diablo at Blizzcon (an event specifically targeting the hardcore fanbase of Blizzard and especially the PC players of course) with phrases like "it's a good year to be a Diablo fan", putting Diablo on the banner and all that jazz. This comes after several years of Diablo being basically dead, so the Diablo fanbase has been really excited for this, hoping for anything - ranging from Diablo 4 over Diablo 2 Remastered to just an expansion of sorts for Diablo 3.
Instead they showed this mobile game. As the big reveal during the opening ceremony. Presenting it as THE thing that Diablo fans have been wanting for all those years.

Needless to say, it hasn't gone over well.
 

TheGhost

Banned
Oct 25, 2017
28,137
Long Island
Jason coming off worse than the people he's accusing others of doing.

Watch that high horse, the fall can be hard.
How is he coming off worse? I'm not even a fan of Jason (nothing personal bro) but he has a point. There where people in the Blizzcon thread saying "fuck you blizzard" as if the company just killed their pet dog. The gaming community is by far a horribly embarrassing community. You don't have to be a gamer gater to be a toxic asshole online and people showed that off in spades today.
 

Gentlemen

Member
Oct 25, 2017
9,521
They didn't work on it. Stop spreading this bs.
You're right, they deserve to be treaded like shit on a live stage, how could I have missed this. They clearly did zero work, they sit in chairs sipping drinks while someone in another country does all the hard labor that's being denigrated here. Totally okay with this situation, there's nothing wrong with "gamers" expressing their childish frustration like this.
 

Cabbagehead

Banned
Oct 25, 2017
4,019
Again, so, what if it's bad marketing? Nothing has materially changed here. If people's reason to get mad is "This product marketing ploy got me excited for no reason", then I feel like that person needs to grow a little. Like it's okay to feel disappointed, we all feel disappointed, but how people channel that is so unreal. I understand people paid good money, but:

1. most people shitting all over the internet are not people who paid a dime.
2. If you're paying, you're paying for the privilege of MAYBE getting to see marketing for a product you think you will like. Nothing is obviously guaranteed.
The gymnastics is amazing. I truly believe that some folks here...
 

Stone Ocean

Member
Oct 25, 2017
2,579
I don't know what you mean. I was trying to say that people should expect they might get dissapointed by announcements and that they shouldn't go to such a convention because of them.
Because most of the time they'll end dissapointed.
Blizzard hyped up the announcement. Can you really blame people for expecting more?
 

Ayato_Kanzaki

Member
Nov 22, 2017
1,481
The anger is justified. But some of you need to know the context to understand better.

Diablo 3 was announced in february 2009.

It was released in may 2012, so over three years after the reveal. And it sold like hot cakes, with probably over 50 millions sales by now.

It's expansion was released in march 2014.


At Blizzcon 2017, a lot of people were expecting a D4 reveal. It was three and a half years after the latest major content updates, more than enough to have at least some content to show. Besides, 2017 was the 20-years anniversary of the Diablo franchise. The community had spoken for some time on the Blizzard forums and there was a general consensus, what we wished for was D4, or a remastered D2.. And what we got was a new DLC chraracter for 15€, and a "remastered", deliberately pixellisated Diablo 1 that, due to some bizarre thought process, would be alaivable only one month per year. There was a lot of outrage over this deliberate choice of not giving what the community wanted.

Also, anger at the incompetence of Blizzard's leadeship. You just don't put aside a license with that kind of sales numbers. Even morons should be aware of it. It is like... like... The Game of Thrones production being paused after season 3 for a few years because the boss want the team to work on a smaller project, for God's sake!


Now comes Blizzcon 2018. A lot of us hoped that D4 was now advanced enough that we'd have at least some videos to wait the 2-3 years between reveal and release. Surely they had learned from what happened last year, and knew what the community expected, right?
And we get a "new" mobile game that no one wanted. A "new" game made of recycling old D3 assets, with not even a single new character. The graphics of D3, the gameplay of D3, only a few new bosses, and the limitations of a mobile game.
What about PC players? What do they get for their patience with the lack of major content since 2014? A slap in the face, pure and simple.


And the QA following this reveal is making things worse.

Blizzard: "We know what the community want!"

Public: "Can we play this Diablo Immortal on PC?"
Blizzard: "No"
*Public start booing*
Blizzard: "Do you guys not have phones?"

Public: "What is next for the Diablo Franchise besides this mobile game?"
Blizzard: "We have several projects".
Public: "..."

Add to that Blizzard trying to censure the negative feedback.
 

Cabbagehead

Banned
Oct 25, 2017
4,019
User banned (1 week): hostility and thread derail
You're right, they deserve to be treaded like shit on a live stage, how could I have missed this. They clearly did zero work, they sit in chairs sipping drinks while someone in another country does all the hard labor that's being denigrated here. Totally okay with this situation, there's nothing wrong with "gamers" expressing their childish frustration like this.
You sound more like a child than the people did at the con to be honest.

Cry me a river
 

HockeyBird

Member
Oct 27, 2017
12,587
I clicked the video and the top suggestion on the right is "Top 10 Most Toxic Video Game Communities" by Watchmojo.
 

Deleted member 5596

User requested account closure
Banned
Oct 25, 2017
7,747
I don't think the place dedicated to hardcore players of your franchises, is the best place to reveal a major new entry to one of them exclusive to mobile.

Not sure what they were expecting...

Lol this is amazing - the fact that the audience cheered for this audibly compared to the silence from the reveal is telling.

What the fuck is going on at Blizzard? No one wanted a Diablo game on mobile...

Except for the fuckton million of players around the world that plays mobile games.
 

Red Arremer

Banned
Oct 26, 2017
12,259
The Elder Scrolls Blades was met with a good reception, and so was Fire Emblem. It's literally about the timing of the announcement that determines how fans will react, nothing more nothing less.

The Elder Scrolls Blades and the mobile Fire Emblem weren't marketed as the big reveal for Bethesda and IS/Nintendo though. They specifically went out of their way to show that no, it's not just mobile games coming up. They didn't hype these games up to be the thing that surely will make all the fans happy.
 

ShinobiBk

One Winged Slayer
Member
Dec 28, 2017
10,121
Whats even weirder is how people try to excuse what happened today with "you people still clearly know Diablo IV is in production stop complaining!!!!"

If its so clear that it is being produced then where is it? A simple teaser, hell just the logo would do. Confirm you're working on it. Confirm its real after being silent on it five blizzcon straight. Just show a static image written DIABLO IV coming up, we alread know even the fucking font it will use. They go to great lengths to tease every minor thing for overwatch and hearthstone, just give (for once) diablo the same treatment.

People are trying to look at this like an isolated event and its far from it. Blizzard has been handling the diablo franchise poorly for several years now. Pulling a stunt like this on a minefield makes even less sense.

What's funny is Bethesda just went through exactly this at E3 this year
They showed off an TES mobile game, then ended the conference with teasers for Starfield and TES VI that showed absolutely nothing, made it very clear we weren't going to see them for a while and it went over well.

All they needed to do was show a teaser for anything else Diablo related and this would've gone over so much better.
 

sinny

Member
Oct 28, 2017
1,421
this is so embarrassing, and not for blizzard.

I think blizzard should feel embarassed too to be honest. They did everything wrong with this announcement.

And about the video, i kind of hate guys like this one but i think pretty much everyone there was feeling something similar, and they do this events for the fans, now they know what the fans are thinking firsthand.
 
Nov 1, 2017
8,061
How is he coming off worse? I'm not even a fan of Jason but he has a point. There where people in the Blizzcon thread saying "fuck you blizzard" as if the company just killed their pet dog. The gaming community is by far a horribly embarrassing community. You don't have to be a gamer gater to be a toxic asshole online and people showed that off on spades today.

The person asked a question, was it the best question to ask? No. But I can believe the guy was probably baffled and befuddled about the whole thing. Especially when many did expect something..else. He didn't say fuck you to the developers. Jason said that about the guy.

One person asked a question to a person.

Another threw a direct insult.

Who truly is worse there.
 

danm999

Member
Oct 29, 2017
17,125
Sydney
One of the first rules of marketing is know your audience. Why would you do this at an enthusiasts event?! Amazing tin ear.
 

Bossanova

Banned
Jan 21, 2018
324
It doesn't seem like that big of a deal to make a Diablo mobile game...Diablo 4 is still coming out. It reminds me of animal crossing pocket camp...it's inferior to the actual main line titles but Nintendo is still focused on delivering their game that fans can look forward to.
 

Meg Cherry

Member
Oct 25, 2017
7,277
Seattle, WA
this is so embarrassing, and not for blizzard.
Let's be fair, this is embarrassing for everyone involved.

It's embarrassing for Blizzard, who somehow didn't anticipate a backlash to announcing a mobile game to close their biggest event of the year.

It's embarrassing for the guy asking the question, to step forward in front of a global audience and make a dumb joke to dunk on a videogame developer.

It's embarrassing for the people on stage, who aren't media trained and have no idea how to react.

It's embarrassing for the people in the crowd, who have come to a convention anticipating the announcement of a game that they already know is coming - and were denied that announcement in favor of the announcement of a different, less interesting game.

It's embarrassing for all of us, to be this invested in discussing a bad announcement of a bad game that was received badly by a bad fanbase.
 

Deleted member 5596

User requested account closure
Banned
Oct 25, 2017
7,747
The Elder Scrolls Blades was met with a good reception, and so was Fire Emblem. It's literally about the timing of the announcement that determines how fans will react, nothing more nothing less.

TBH Fire Emblem was always positioned as an small sideof project for the IP with the security of knowing the next big title would be for Switch.

This Diablo game is being treated as the new big title in the series with no other discernible game in the future for non-mobile platforms.
 

Cabbagehead

Banned
Oct 25, 2017
4,019
I'm not the one with a fisher-price understanding of how video games get made, even ones with outsourced development.
lol if you think that's the extent of my knowledge of outsourcing. Then i'm sorry to disappoint.

But if you think that anyone on that stage is more head-long into the production and development of that mobile game than the outsourced studio. An their involvement is anything beyond management and oversight. Than i don't really care about your understanding and your just screaming at the wind. To please yourself.

Because i can promise you this diablo mobile game isn't their life work. But simply a obligation to reach a bigger audience dictated by shareholders. Then a supreme love for it.
 

Deleted member 3017

User requested account closure
Banned
Oct 25, 2017
17,653
The Elder Scrolls Blades was met with a good reception, and so was Fire Emblem. It's literally about the timing of the announcement that determines how fans will react, nothing more nothing less.

Like you said, it's about proper context and timing. Fire Emblem Heroes is a great example, as Nintendo announced it the same day they revealed new 3DS and Switch FE entries.

Nintendo had to learn the hard way though. This Diablo mobile announcement is reminding me of the Metroid Prime: Federation Force unveiling in 2015.
 

slabrock

Member
Oct 25, 2017
1,762
It doesn't seem like that big of a deal to make a Diablo mobile game...Diablo 4 is still coming out. It reminds me of animal crossing pocket camp...it's inferior to the actual main line titles but Nintendo is still focused on delivering their game that fans can look forward to.
the difference was pocket camp wasn't the final announcement at the opening ceremony of a convention people paid hundreds if not thousands of dollars to attend.
 

Wallach

Member
Oct 26, 2017
1,653
I don't know what you mean. I was trying to say that people should expect they might get dissapointed by announcements and that they shouldn't go to such a convention because of them.
Because most of the time they'll end dissapointed.
I'm not trying to say "lmao those nerds". I don't even know what that means, but I'm sorry if I came off that way.

I don't think it's super fair to try and police peoples' reactions when the point of the convention is to try and convince the most hardcore fans of these IPs to come and sit in the audience for the purpose of reacting to what you have to say. The very nature of the entire event is supposed to be for the most passionate and invested players on the planet.

I've worked in this industry for a long time now, and I honestly don't find their reactions all that out of line with what they were presented. At worst I would say the one person who asked if this was an April Fools' joke was rude, but I also heard a Blizzard employee stand on that stage and ask a disappointed crowd "Don't you all have phones?" which is such a condescending, foot-in-mouth response to the room.

Don't ask for an audience of hardcore fans if you're going to talk around them. That's basically what happened here, and it damn sure applies outside of the context of video games.
 

Uthred

Banned
Oct 25, 2017
3,567
The gaming community is by far a horribly embarrassing community.

Personally I think people screaming in excitement that they get to spend money on something that excites them is as embarrassing as people booing at something they find disappointing.

You're right, they deserve to be treaded like shit on a live stage, how could I have missed this.

"Treated like shit"? Calm the fuck down. The aprils fool thing was rude. Thats it. Treated like shit? Come on. If getting asked an awkward question at a Q&A where you are doing your fucking job as a PR mouthpiece is "getting treated like shit", holy fuck.

Don't really see how that's gymnastics. I think that's a pretty emotionless breakdown of what is going on here. Blizzard did some poor marketing, some Diablo fans got very mad at that.

I actually think this is a dead on summary of what happened. I'd maybe say "very poor" but otherwise it is an excellent bullet point summary.
 

ynthrepic

Member
Oct 25, 2017
633
It was Blizzards big announcement at the convention, it was the end announcement where things like WoW expacs etc are announced usually or new IP's etc. It's not really that people hate the idea of a mobile game, it may turn out ok, but where and how they announced it is what is leading to this reaction. It's like if Sony headlined their E3 presentation with a mobile The Last of Us game and didn't show TLOU2.

The backlash isn't about the game's existence. It's about how it was revealed.
Blizzard has been teasing something huge being revealed for Diablo at Blizzcon (an event specifically targeting the hardcore fanbase of Blizzard and especially the PC players of course) with phrases like "it's a good year to be a Diablo fan", putting Diablo on the banner and all that jazz. This comes after several years of Diablo being basically dead, so the Diablo fanbase has been really excited for this, hoping for anything - ranging from Diablo 4 over Diablo 2 Remastered to just an expansion of sorts for Diablo 3.
Instead they showed this mobile game. As the big reveal during the opening ceremony. Presenting it as THE thing that Diablo fans have been wanting for all those years.

Needless to say, it hasn't gone over well.

I get the disappointment but I do not get some of the more hateful reactions which feel comparable to some of the reactions of the Pokemon and Smash Bros communities as of late. I got shown this from someone on Facebook asking me to "join the downvote train", and expected this to be the Diablo equivalent of what happened to Dungeon Keeper or something.
 

III-V

Member
Oct 25, 2017
18,827
The anger is justified. But some of you need to know the context to understand better.

Diablo 3 was announced in february 2009.

It was released in may 2012, so over three years after the reveal. And it sold like hot cakes, with probably over 50 millions sales by now.

It's expansion was released in march 2014.


At Blizzcon 2017, a lot of people were expecting a D4 reveal. It was three and a half years after the latest major content updates, more than enough to have at least some content to show. Besides, 2017 was the 20-years anniversary of the Diablo franchise. The community had spoken for some time on the Blizzard forums and there was a general consensus, what we wished for was D4, or a remastered D2.. And what we got was a new DLC chraracter for 15€, and a "remastered", deliberately pixellisated Diablo 1 that, due to some bizarre thought process, would be alaivable only one month per year. There was a lot of outrage over this deliberate choice of not giving what the community wanted.

Also, anger at the incompetence of Blizzard's leadeship. You just don't put aside a license with that kind of sales numbers. Even morons should be aware of it. It is like... like... The Game of Thrones production being paused after season 3 for a few years because the boss want the team to work on a smaller project, for God's sake!


Now comes Blizzcon 2018. A lot of us hoped that D4 was now advanced enough that we'd have at least some videos to wait the 2-3 years between reveal and release. Surely they had learned from what happened last year, and knew what the community expected, right?
And we get a "new" mobile game that no one wanted. A "new" game made of recycling old D3 assets, with not even a single new character. The graphics of D3, the gameplay of D3, only a few new bosses, and the limitations of a mobile game.
What about PC players? What do they get for their patience with the lack of major content since 2014? A slap in the face, pure and simple.


And the QA following this reveal is making things worse.

Blizzard: "We know what the community want!"

Public: "Can we play this Diablo Immortal on PC?"
Blizzard: "No"
*Public start booing*
Blizzard: "Do you guys not have phones?"

Public: "What is next for the Diablo Franchise besides this mobile game?"
Blizzard: "We have several projects".
Public: "..."

Add to that Blizzard trying to censure the negative feedback.
Agree with this context. D3 is old at this point, and people were expecting D4 reveal or tease last year. It just had to be this year. And then nope, we have something here no one was asking for.
 

Deleted member 32018

User requested account closure
Banned
Nov 8, 2017
7,628
Again, so, what if it's bad marketing? Nothing has materially changed here. If people's reason to get mad is "This product marketing ploy got me excited for no reason", then I feel like that person needs to grow a little. Like it's okay to feel disappointed, we all feel disappointed, but how people channel that is so unreal. I understand people paid good money, but:

1. most people shitting all over the internet are not people who paid a dime.
2. If you're paying, you're paying for the privilege of MAYBE getting to see marketing for a product you think you will like. Nothing is obviously guaranteed.

As you said, people paid good money to see it either at the con or though the virtual ticket. Is that not enough to show your dissatisfaction if you want to? For some of these people it affects their livelihood, like youtubers/streamers etc. No one is raging, swearing, being violent. Sports fans are far worse from what I have personally experienced.

They hyped up Diablo months ago with a video about how things are going to be exciting for the Diablo franchise, people then bought tickets etc and then it was only a week or 2 when they "clarified" the video and even then still didn't rule out D2R or D4 and still doubled down on the "multiple projects" thing.

Blizzcon is mainly attended by hardcore fans, Blizzard caters to this audience with the convention and they know that audience, or at least I thought so. Did people in the Q&A take it a bit too far? Sure, as someone said it was a verbal shitpost but I'm sure he didn't have much time to come up with a well thought out question/criticism in that time but still wanted to show his displeasure.
 

Voytek

Member
Oct 25, 2017
5,811
Using this as your big show closer was such a terrible idea. Should have announced it months ago and say you have nothing new for Diablo at Blizzcon this year. Sure no news would have made some people upset but not THIS upset.
 

Scuffed

Member
Oct 28, 2017
10,876
They will probably say the ones they are removing are highly toxic or some shit in some feeble attempt to change the debate to "we've crossed a line in criticizing this." I read a lot of the comments and nothing I read was offensive at least not the top comments so what they should do instead is address the error in making this the big Diablo announcement not trying to attack the fan reaction because that NEVER works.

You will get the odd person saying "Don't be so mean to the devs!" but most don't think criticizing a game announcement is being mean so it's a bad strategy.
 

Red Arremer

Banned
Oct 26, 2017
12,259
Blizzard very clearly indicated they weren't gonna announce Diablo 4 at this thing. Still, I think people expected more than this.

They didn't have to announce Diablo 4 (and, truth be told, the way they've gone about it to try and mitigate the building expectations of the fanbase after hyping up Blizzcon's Diablo content prior to it was shitty too).
All they had to do to mitigate this was:
- Not end the show on it.
- Not pretend like this is some massive superduper reveal that everyone will surely be excited about.
- Just say, on the stage, "Don't worry, we have other things in the works for Diablo. Stay tuned for more."

They didn't even have to make it an announcement of anything particular.
People still would have been unhappy, but to call the way Blizzard handled this reveal heavy handed would be understatement of the year. This was destined to fail.
 

rocket

Member
Oct 27, 2017
1,306
Why are people so pissed of? Did they all expect this to be a PC title before the release? Just curious.
 

Cabbagehead

Banned
Oct 25, 2017
4,019
This is moving goal posts from "They didn't work on it."

Thanks for keeping your promise to disappoint me.
You can believe whatever you want random person on the internet.

The fact is, that your making it seem like they built it from the ground up at blizzard. When it's being outsourced from the start and in most cases. Their only job is to overlook it and see if it's a product to ship, they aren't in the trenches. It's like a grocery worker checking on produce.
 

Mechaplum

Enlightened
Member
Oct 26, 2017
18,815
JP
They should have informed the fans months ago about this mobile project so it can be sequestered away and not use it as the closer to their con.