Haha! YES!
1) 24 hour livestream of Vault Boy doing absolutely nothing.
2) Reveal the game with absolutely NO information that it's online only, leaving journalists to break the bad news for you.
3) Finally announce the game is online only but try to cover the bad news by pretending it's Todd Howard's team making this and not the Battlecry team who had their one and only game so far cancelled.
4) Hold beta test for a game with performance so bad, and bugs/crashes so prevalent, you need to release a statement warning of "spectacular" bugs by even Bethesda standards.
5) Manage your game's launcher so badly that it deletes and reinstalls the whole game, prompting a tweet that literally warns PC players not to press any buttons.
6) Cap it all off with a Rick and Morty stream promotion.
This has reached the point of being soooo bad it's good, and I can't wait to see how they mismanage the game next =D