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Reinhard

Member
Oct 27, 2017
6,604
The young kids I thought were getting their media from YouTube - tons of ads. What do I know? I'm old. But even if they were somehow avoiding video ads, they'd have to be avoiding all print ads and any billboards, buses, etc. ads are everywhere. And even if food isn't usually advertised there, you'd have to ignore all gender cues on the products themselves.

Baffling.
Kids are mostly exposed to sponsors of popular Influencers on Twitch and Youtube. With Youtube Red (or some 3rd party ad blocker extension), you never see any ads except those built into the stream read by the influencer. I guess those kind of advertisements will be more and more valuable. But yeah, I agree you have to pretty blind to not see it at the grocery store, too, on the products themselves.
 

PaulloDEC

Visited by Knack
Member
Oct 25, 2017
7,423
Australia
I'm on #TeamThisIsntAThing. Marketing might skew one way or another but aside from apparently Luna bars I've never heard of anything being "for women". Special K is definitely not just for women.

Nobody's suggesting any particular food is only "for" one gender. Like, what would that even mean? It makes the wrong gender sick? You get arrested?

This thread is about marketing and perception, and on that score there's food and drink products that are indisputably aimed primarily at one gender. Special K may not have the words "for women" on the box, but the marketing is (at least where I live) most definitely targeted at women.
 

Frimerke

Member
Nov 30, 2017
22
Gender in marketing doesn't begin or end with slapping a "for men" or "for women" on the packaging. There exists a design language that encodes certain concepts/ideals and those are also gendered. I'm shocked at the number of people who claim this isn't a thing. It happens all the time - whole categories of food outside of specific brands or labels are also gendered. There is a reason so much BBQ stuff is designed with dark colors and heavy fonts, maybe a rustic, "worn" finish, using words like "master" or "chief" or "boss" - that is male coded. Doesn't mean a woman can't or won't buy it, but those symbols and signifiers are coded male in "our" ("western") culture.
BBQ-Master-All.jpg

BBQ-Kanguru-Steaks-Packaging-Branding-Artwork-POS-For-Aldi-Sued-By-Tjarks-And-Tjarks-London-Chicago.jpg

8680e4dae0b60b7164c5aace33c9cb0f.jpg
 

demondance

Member
Oct 27, 2017
3,808
I'm kind of shocked so many of you claim to have never noticed gendered marketing for foods. Is this place just packed with people so in the habit of calling any OP crazy that they'll do it even when it's uncalled for? I seriously don't understand how this could be missed. I mean, there are two examples right in the OP.

I feel insane reading this thread.
 

Zoc

Member
Oct 27, 2017
1,017
Shocking the amount of people in this thread that don't understand basic marketing concepts.

Lots of posts like this one in this thread, but the baffled responses really just point out how completely this entire marketing effort has failed!

Personally, I had noticed the large amount of food aimed at men, but less so food aimed at women. I don't think it's made an impact on me, but then you can never be sure...
 

SmarmySmurf

Banned
Nov 5, 2017
1,931
Nobody's suggesting any particular food is only "for" one gender. Like, what would that even mean? It makes the wrong gender sick? You get arrested?

This thread is about marketing and perception, and on that score there's food and drink products that are indisputably aimed primarily at one gender. Special K may not have the words "for women" on the box, but the marketing is (at least where I live) most definitely targeted at women.

The topic very much implies just that, the question makes no sense if OP is starting from a position that "nobody" thinks this way. And I notice even you used the word "for" so its weird you're giving me shit for it. The ads might only feature women, but unless you do think food is for only one gender the ads mean less than nothing and there's nothing to discuss. What's the real discussion? "We all have seen these meaningless ads and we all agree that they have no actual power, but do you abide by them anyway?" The people who are going to be influenced by something as stupid as gender targeted food ads are old people who already hold those biases and aren't posting on this forum, as evidenced by the fact that three quarters of the responses here are "wtf?"
 

Brakke

Banned
Oct 27, 2017
3,798
My grocery store carries this pancake mix that has a screaming bear on the cover and it's called "flapjack" mix, I guess to invoke burly lumberjacks. I chuckle at it every time.


Look at how tactical these spice packets are!!

The topic very much implies just that, the question makes no sense if OP is starting from a position that "nobody" thinks this way. And I notice even you used the word "for" so its weird you're giving me shit for it. The ads might only feature women, but unless you do think food is for only one gender the ads mean less than nothing and there's nothing to discuss. What's the real discussion? "We all have seen these meaningless ads and we all agree that they have no actual power, but do you abide by them anyway?" The people who are going to be influenced by something as stupid as gender targeted food ads are old people who already hold those biases and aren't posting on this forum, as evidenced by the fact that three quarters of the responses here are "wtf?"

Totally wrong. The Whole Thing with marketing is to pitch at a frequency where people don't realize it's working on them. Everyone saying they've never noticed this is a mark.
 

PaulloDEC

Visited by Knack
Member
Oct 25, 2017
7,423
Australia
The topic very much implies just that, the question makes no sense if OP is starting from a position that "nobody" thinks this way.

What I got from the OP is that they wanted to know how others felt about food products that weren't aimed at their gender, i.e. whether they eat them, how they feel about that kind of marketing. I feel like even the most suggestible people understand that they won't be harmed if they eat a product targeted at a gender different to their own.

And I notice even you used the word "for" so its weird you're giving me shit for it.

Wait, where did I do that? I've made a few posts in this thread, but I deliberately stuck to language like "aimed at" or "targeted at" rather than "for", because that's what it is.

The ads might only feature women, but unless you do think food is for only one gender the ads mean less than nothing and there's nothing to discuss. What's the real discussion?

I think they mean a lot to some people; I cited an example earlier of a coworker of mine who gets made fun of for drinking diet shakes that are primarily marketed towards women. A lot of men would simply not buy a product like that because they'd feel embarrassed and threatened to be seen consuming a product of that kind.
 

TechnicPuppet

Member
Oct 28, 2017
10,834
You would probably not get away with explicitly marketing food to men or women in the UK now. I eat what I want basically.
 

Gundam

Banned
Oct 25, 2017
12,801
I use women's shampoo, conditioner, and body wash


What the fuck hell yeah I eat whatever shit is good
 

SmarmySmurf

Banned
Nov 5, 2017
1,931
The Whole Thing with marketing is to pitch at a frequency where people don't realize it's working on them. Everyone saying they've never noticed this is a mark.

You haven't made a case for it actually working though, you've just explained the intent of marketing. And called me a mark for not paying attention to ads for some reason.


I think they mean a lot to some people; I cited an example earlier of a coworker of mine who gets made fun of for drinking diet shakes that are primarily marketed towards women. A lot of men would simply not buy a product like that because they'd feel embarrassed and threatened to be seen consuming a product of that kind.

I don't think that represents most people under the age of 40 or most people on Era, where the topic is actually being discussed. Maybe its a good topic for you to bring up with your coworker though.
 

Brakke

Banned
Oct 27, 2017
3,798
I....don't eat food that is marketed?

I don't think I've ever seen a broccoli commercial.

Marketing isn't just ads on tv. If you go to the canned veg section, the mere existence of store-brand generics is marketing.

You haven't made a case for it actually working though, you've just explained the intent of marketing. And called me a mark for not paying attention to ads for some reason.

I'm not gunna do your homework for you.
 
Oct 25, 2017
3,396
Fuck yea. Gender-ing things that have no business being gendered is fucking stupid at best (and frankly damaging to any young person struggling with such issues.) I'm a dude that loves flavored yogurt. I don't care what commercials say.
 

PaulloDEC

Visited by Knack
Member
Oct 25, 2017
7,423
Australia
I don't think that represents most people under the age of 40 or most people on Era, where the topic is actually being discussed. Maybe its a good topic for you to bring up with your coworker though.

I've always backed my coworker on it. Fortunately my work environment is pretty casual, so we can just mock the other guy as hard as he mocks us.

I'm not sure you're right about Era though. I think a lot of guys here would think twice about being seen drinking one of these at work:

http:///jJXc.jpg
 

Syriel

Banned
Dec 13, 2017
11,088
I've always backed my coworker on it. Fortunately my work environment is pretty casual, so we can just mock the other guy as hard as he mocks us.

I'm not sure you're right about Era though. I think a lot of guys here would think twice about being seen drinking one of these at work:

http:///jJXc.jpg

SlimFast shakes used to be my lazy man jam when I didn't want to cook breakfast.

They taste good and do actually fill you up as well as a bowl of cereal.
 

Titik

Member
Oct 25, 2017
7,490
Coke zero was specifically aimed at men because diet coke was apparently a primarily women thing. Not even kidding.
 

Fiction

Fanthropologist
Member
Oct 25, 2017
6,776
Elf Tower, New Mexico
You haven't made a case for it actually working though, you've just explained the intent of marketing. And called me a mark for not paying attention to ads for some reason.




I don't think that represents most people under the age of 40 or most people on Era, where the topic is actually being discussed. Maybe its a good topic for you to bring up with your coworker though.

Marketing companies wouldn't spend millions of dollars on gendered food advertising if it didn't work.
 

-PXG-

Banned
Oct 25, 2017
6,186
NJ
I'm kind of shocked so many of you claim to have never noticed gendered marketing for foods. Is this place just packed with people so in the habit of calling any OP crazy that they'll do it even when it's uncalled for? I seriously don't understand how this could be missed. I mean, there are two examples right in the OP.

I feel insane reading this thread.

They live under a rock or just playing dumb. No one, especially nowadays, with so much invasive technology and advertising, could be that oblivious or naive.

Even things that don't explicitly say "for men or "for women" are clearly marketed for a specific gender. Font, color, shape, proportion and all sorts of other imagery and elements factor into the language and messaging behind the design.
 

SmarmySmurf

Banned
Nov 5, 2017
1,931
Marketing companies wouldn't spend millions of dollars on gendered food advertising if it didn't work.

Companies wouldn't spend millions of dollars on DRM if it didn't work. Oh, wait, it doesn't but they do. The existence of advertising does not prove its effectiveness.

And lol if you think you're immune to marketing.

I can assure you I am, but there's obviously no point. You'll believe what you want.
 

Titik

Member
Oct 25, 2017
7,490
Companies wouldn't spend millions of dollars on DRM if it didn't work. Oh, wait, it doesn't but they do. The existence of advertising does not prove its effectiveness.



I can assure you I am, but there's obviously no point. You'll believe what you want.
That's why advertising is so insidious. Some people are so convinced they are above it all. Unless you are a shut in a cave somewhere, you're behavior, even if it's supposedly anti-advertising and marketing is still being manipulated by the very same things you are avoiding.
 

Deleted member 16908

Oct 27, 2017
9,377
Holy shit I came in here just to post about luna bars. They're real good.
 

Rodney McKay

Member
Oct 26, 2017
12,205
Coke zero was specifically aimed at men because diet coke was apparently a primarily women thing. Not even kidding.
I remember some REALLY blatant commercials with those 10 calorie sodas from a while back.
It specifically mentioned that it "wasn't for women", or "diet soda for MEN".

Pretty sure those ads were pulled really quick.
 

-PXG-

Banned
Oct 25, 2017
6,186
NJ
That's why advertising is so insidious. Some people are so convinced they are above it all. Unless you are a shut in a cave somewhere, you're behavior, even if it's supposedly anti-advertising and marketing is still being manipulated by the very same things you are avoiding.

Exactly.

In this case, intentionally buying uni-sex/ non-gendered products, is making a conscious statement, as a consumer, that you think gendered merchandise is stupid. Ultimately, you're still making a choice. That choice proves that gendered products are in fact a thing. You simply refuse to buy them, which of course, is okay.

The solution? Buy whatever you want. Quality and your perception of value, matters more than anything else.
 

Patapuf

Member
Oct 26, 2017
6,416
I eat chocolate.

Also, most of the "health" and vegeterian/vegan stuff is marketed to women. It's never stopped me from buying it.
 

Xiaomi

Member
Oct 25, 2017
7,237
- Strawberry-flavored anything
- Yogurt
- Certain kinds of tea

Those are the only snack foods I enjoy that are really marketed towards women; maybe I haven't been paying attention enough. Though I see it a lot less often here in Taiwan; everyone loves food and everyone pretty much eats the same stuff.
 

SmarmySmurf

Banned
Nov 5, 2017
1,931
That's why advertising is so insidious. Some people are so convinced they are above it all. Unless you are a shut in a cave somewhere, you're behavior, even if it's supposedly anti-advertising and marketing is still being manipulated by the very same things you are avoiding.

So just to be clear, even though I use ad blocking, don't watch live TV or radio, and I actively avoid/criticise people who are quick jump on trends (when they are pushy about the new thing they are into I mean), I'm still somehow being manipulated by ads? Weird. Must be some crazy powerful stuff.

What device are you posting this on?

A cheap HP laptop. And no, I didn't buy it because HP ads convinced me to buy it, I bought it because it was literally the cheapest thing that does what I wanted I happened to find at the store that day. I have a cheap android phone too, if thats what you were hoping for. It was a gift, and its been sitting uncharged in a drawer for months because I don't need a mobile phone and ads haven't convinced me I do. But I'm also somehow at the mercy of these ads.

In this case, intentionally buying uni-sex/ non-gendered products, is making a conscious statement, as a consumer, that you think gendered merchandise is stupid. Ultimately, you're still making a choice. That choice proves that gendered products are in fact a thing. You simply refuse to buy them, which of course, is okay.

I buy what tastes good and I can afford, I'm not making a statement when I buy cereal.



But since this seems to be going in circles and this is kind of boring me, fine, gendered advertising is a big thing thats everywhere, and I'm totally effected by it even though I don't really see it or change my behavior based on it.