Someone who wants the scapegoat to be identified and tracked down to a printing company to give their hoax credibility.
I still refuse to believe someone was clever enough to create a fake Grinch render and had it barely show up in the picture to masterfully trick the internet to find this dude's company. Shouldn't the name have been enough?
Or do you believe this person also worked at this printing company, created this fake Smash artwork, and then used one of his coworkers as a scapegoat?