Purely looking at the metrics of how much interest the gameplay reveal of Spidey drew vs TLOU2? Spidey wins hands-down and it's not even close.
But metrics in terms of product interest are more interesting because it's rarely an apple-to-apple comparison. For example, if a game has an amazing reveal that is watched by 15-20 million people, but trailer #2 and trailer #3 drops off a ton, shows no sustainability in terms of holding interest, etc etc, then it doesn't matter much even if it had a huge interest draw at the get-go.
Labo is an example of a product that had a ridiculously powerful reveal that drew a crazy-ton of interest, but subsequent updates and pitches of the product failed to make that interest into purchase intent.
TLOU2 right now, even though I wouldn't say that it's gotten metrics at the level of Spidey - so far what it has demonstrated that I think is stronger than Spidey and God of War is that the core 6-8 million who are watching all the TLOU2 trailers/content consistently - are EXTREMELY engaged with the product. It's got very high watch/like ratio, and across the board the views are getting good numbers in both official and alternate channels.
For Spidey, a big part of its success was captivating an insane amount of interest from day 365 ( the first gameplay reveal ), and basically not letting up since. An absurb amount of people were extremely excited by the first gameplay reveal and all Sony/Insomniac needed to do was make sure there were no fuck-ups in terms of maintaining high interest-to-purchase conversion ratio.
For TLOU2, the 'core' of the fanbase is very excited for the game and imo, have a 70-90% purchase interest already, but that fanbase is just maybe 4-6 million strong. What Sony's marketing for that game need to do as it gets closer to launch is utilise that high IP and brand love and expand it outwards to the broad audiences that has a big interest for games like TLOU2.
I expect that when Clickers gameplay are first shown later, it'll pull in the zombie crowd interest in a bigger scope too.