Not this year. I'm in! The cat's in! And we're not alone. Last week the Journal's Joe Flint and Andrew Beaton reported that ratings through the NFL season's first five weeks were up 3%—not a giant number, but a nifty uptick at a moment where the numbers are plunging for basically everything on television. The Patriots/Chiefs contest was the highest-rated Sunday night game in more than a year, and tied for the highest-rated Week 6 game in Sunday Night Football history.
Flint and Beaton also reported that a curious amount of ratings growth is coming from audience members over 50 years of age—that is, the segment of the audience said to be most alienated by the league and its pregame anthem controversy.
In other words: the crowd that made a big point of saying it isn't watching football is now watching more football. It's like finding a vegetarian in the kitchen at 3 a.m., going to town on a Philly cheesesteak.
Why the switcheroo? Well, it starts with good games. But as Flint and Beaton pointed out, there is a new energy in the league, from Kansas City's delightful phenom quarterback Patrick Mahomes to New York Giants running back Saquon Barkley (a bright spot on a crummy team) to the entire undefeated Los Angeles Rams operation, led by their 9-year-old coach. The Cleveland Browns may have lost Sunday, but they're also pretty good. I repeat: THE CLEVELAND BROWNS ARE PRETTY GOOD.
https://www.wsj.com/articles/the-nfl-is-back-nobody-tell-trump-1539620171