Azur Lane has made over $170 million in 16 months, revenue up 3x year over year

Nirolak · Sep 25, 2018

Azur Lane, the Chinese mobile game that's eating Kantai Collection's lunch, is continuing to do exceptionally well.

Sensor Tower said:
Azur Lane, the naval RPG title from Yostar, has seen worldwide player spending of more than $170 million to date according to Sensor Tower's Store Intelligence estimates. The game's gross revenue of $14.5 million in August marks an almost 200 percent year-over-year increase compared to August 2017's estimated $4.9 million.

The game has seen almost all of its financial success in the East, with Japan ($139 million) and China ($28 million) accounting for an estimated 99 percent of all revenue. These two countries also represent approximately 85 percent of the game's 3.6 million downloads so far. Note that these figures do not include Android revenue or downloads in China.

Source: https://sensortower.com/blog/azur-lane-revenue

Nightengale · Sep 25, 2018

The pace of Azur Lane's brand expansion is ridiculous. They've announced an anime and a PS4 game as well in recent months.

Awesome Animals · Sep 25, 2018

I'm assuming it is a gacha? How is it?

Tyrant Rave · Sep 25, 2018

It's wild how fast this dethroned KanColle from my own experience among friends. I rarely even see talk of that on Twitter nowadays.

English release has been getting a very steady stream of content too so I imagine that should help retain players here. I play it daily and I usually fall off of these games pretty fast.

Azur Lane has made over $170 million in 16 months, revenue up 3x year over year

Nirolak

Nightengale

Awesome Animals

Tyrant Rave

Has A Pretty Cool Jacket