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NPD August 2018: Madden NFL 19 #1, Switch #1 in hardware

Mezoly

Mezoly

Jimbo Replacement
Member
Oct 25, 2017
4,401
Pretty great August for the industry even without many new big entries.

  • Nice to see MHW back with the PC release.
  • GoW had a bounce back month.
  • MK8 legs are becoming legendary.
  • Octopath didn't buck the trend of JRPGs being front loaded in NA.
  • BC gave a good bump for MW2 and continue to show it's effects on sales.
 
Lyrick

Lyrick

Banned
Oct 25, 2017
2,818
Any ideas as to just how much the Classic Series plug & plays are contributing to HW growth?

Are the 3 Consoles actually holding their own?
 
GeeseHoward

GeeseHoward

The Fallen
Oct 25, 2017
921
WE knew the MHW release numbers were good, but what shocks me the most is Siege holding into that #3 spot.
 
Jawbreaker

Jawbreaker

Member
Oct 25, 2017
8,411
New York City
Expected drop for Octopath, eh?

Monster Hunter: World isn't on the individual PS4 or Xbox One charts, so we can safely say its high placing is the work of the Steam release.
 
DeuceGamer

DeuceGamer

Member
Oct 27, 2017
3,476
Is that considered good for Monster Hunter Generations Ultimate? With World getting a lot of attention it still seems like a solid, but not spectacular, result.

Switch is ahead for the year, which is good. Still I have to wonder what it will do next month as I think it may fall short of last year's September.
 
BladeRunner2099

BladeRunner2099

Banned
Aug 26, 2018
1,793
Nibel said:
Thanks to the NPD Group for the breakdown.

Here are the numbers for August 2018:

  • Total: $796 million (up 26 percent from $634 million in August 2017)
  • Hardware: $214 million (up 28 percent from $168 million)
  • PC and console software: $330 (up 16 percent from $285 million)
  • Accessories: $251 million (up 39 percent from $181 million)

August 2018 spending across video game hardware, software, accessories and game cards grew 26 percent when compared to a year ago, to $796 million.

Year-to-date spending across video game Hardware, Software, Accessories and Game Cards is up 17 percent when compared to the same period a year ago, to $7.5 billion. Growth has occurred across all categories of spending, with Accessories & Game Cards driving the largest dollar growth.

SOFTWARE

Dollar sales of Console, Portable and PC Games Software reached $330 million in August 2018, 16 percent higher when compared to a year ago. Year-to-date software spending is up 6 percernt versus year ago, to $3.1 billion.

Madden NFL 19 was the best-selling game of August 2018: Launch month sales of Madden NFL 19 are the highest achieved since the launch of Madden NFL 13. Since 2000, Madden NFL Football has been the best-selling game of August every year, with the exceptions of 2011 and 2012, when Madden NFL launched in the September tracking period.

Grand Theft Auto V ranked as the fourth best-selling game of August 2018 and is now the fifth best-selling title of 2018 year to date: August marks Grand Theft Auto V's 60th month in market, and is the 59th month Grand Theft Auto V has appeared on the best-sellers chart. Grand Theft Auto V remains the best-selling game in tracked history.

Monster Hunter: World returns to the best-sellers list in August driven by the release of the PC version on August 9th: Monster Hunter: World was the second best-selling game of August and remains the third ranked best-selling game of 2018.

Call of Duty: Modern Warfare 2 returns to the monthly best-sellers list in August, driven by sales of the Xbox 360 version: The title was added to the Xbox One Backward Compatible Game Library on August 28th, propelling the title up to number 8 on the August best-sellers chart. Call of Duty: Modern Warfare 2 finished July 2018 as the 321st best-selling game of the month.

Tom Clancy's Rainbow Six: Siege climbed the chart from the 9th ranked position in July to become the third best-selling game of August: Performance was driven by the free play period that ran August 16-20 in conjunction with the Six Major Paris 2018 Esports tournament and associated retail and digital promotion.

Electronic Arts is the top-selling Full Game software publisher of August: Nintendo retains the top-selling publisher ranking for 2018 year to date.

HARDWARE & ACCESSORIES

Hardware spending in August 2018 grew 28 percent when compared to a year ago, to $214 million. PlayStation 4, Switch, Xbox One and Plug N Play devices such as the NES Classic Edition all posted year-on-year gains.

For the 2018 year-to-date period, hardware spending has increased 22 percent to $2.1 billion. Spending gains for Xbox One, PlayStation 4 and Plug N Play devices such as the NES Classic and SNES Classic have driven growth. Hardware spending remains at its highest level achieved since 2011.

Nintendo hardware unit and dollar sales are at the highest year-to-date totals since 2011. The Nintendo Switch Neon Red/Blue Joy Con 32GB is the year's best-selling hardware item in both unit and dollar sales.

Year to date, Sony's PlayStation 4 remains the best-selling console hardware platform in both units and dollars.

August 2018 dollar sales of Plug N Play consoles grew by a factor of 21x when compared to a year ago, and are now up over 400 percent year to date. The NES Classic Edition is the year's best-selling Plug N Play console in units, while the SNES Classic Edition leads in dollar sales.

Accessories Roundup: Total spending on Accessories and Game Cards grew 39 percent in August 2018 when compared to a year ago, to $251 million. This represents a record high for an August tracking period.

Year to date, Accessories and Game Card spending has grown 33 percent when compared to a year ago, to $2.3 billion. This is also an all-time high, significantly exceeding the $1.7B generated in the 2017 year-to-date period.

Game Card spending continues to set records. Unit sales of Game Cards are up more than 50 percent in the year, while dollar sales growth exceeds 40 percent.

RANKINGS
Physical and Full Game Digital for publishers in the Digital Leader Panel, ranked on dollar sales
  1. Madden NFL 19 ^
  2. Monster Hunter: World
  3. Tom Clancy's Rainbow Six: Siege
  4. Grand Theft Auto V
  5. Mario Kart 8*
  6. Naruto To Boruto: Shinobi Striker
  7. God of War
  8. Call of Duty: Modern Warfare 2
  9. The Legend of Zelda: Breath of the Wild*
  10. Super Mario Odyssey*
  11. Minecraft
  12. Crash Bandicoot: N. Sane Trilogy
  13. Far Cry 5
  14. Monster Hunter: Generations Ultimate*
  15. Call of Duty: WWII
  16. Mario Tennis Aces*
  17. Overwatch ^
  18. Lego The Incredibles
  19. We Happy Few*
  20. The Crew 2

* Digital sales not included
^ PC digital sales not included

Xbox One
  1. Madden NFL 19
  2. Tom Clancy's Rainbow Six: Siege
  3. Grand Theft Auto V
  4. Playerunknown's Battlegrounds
  5. Crash Bandicoot: N. Sane Trilogy
  6. Overwatch
  7. Naruto To Boruto: Shinobi Striker
  8. Far Cry 5
  9. Call of Duty: WWII
  10. Star Wars: Battlefront II 2017
PS4
  1. Madden NFL 19
  2. God of War
  3. Naruto To Boruto: Shinobi Striker
  4. Grand Theft Auto V
  5. Tom Clancy's Rainbow Six: Siege
  6. Horizon Zero Dawn
  7. Detroit: Become Human
  8. Far Cry 5
  9. MLB 18: The Show
  10. We Happy Few*
Switch
  1. Mario Kart 8
  2. The Legend of Zelda: Breath of the Wild
  3. Super Mario Odyssey
  4. Monster Hunter: Generations Ultimate*
  5. Mario Tennis Aces
  6. Octopath Traveler
  7. Splatoon 2
  8. Donkey Kong Country: Tropical Freeze
  9. Captain Toad: Treasure Tracker
  10. Minecraft
Year To Date
  1. Far Cry 5
  2. God of War
  3. Monster Hunter: World
  4. Madden NFL 19^
  5. Grand Theft Auto V
  6. Call of Duty: WWII
  7. Dragon Ball: Fighterz
  8. Mario Kart 8*
  9. NBA 2K18
  10. Super Mario Odyssey*
Side note: this is my first NPD thread that I had to make since Zhuge isn't available right now; please notify me if I messed up anywhere - thanks!
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Madden NFL 19 already outselling COD WWII, Mario Kart 8 and Super Mario Odyssey for the year is just Insane.
 
jon bones

jon bones

Member
Oct 25, 2017
26,024
NYC
I don't play it, but Siege doing so well for so long makes me happy. It's a good game, with good dev support.
 
Hero

Hero

One Winged Slayer
Member
Oct 25, 2017
6,794
MatPiscatella said:
Oops. My mistake. Yeah, it should have an asterisk. Although Capcom is a member of the Digital Leader Panel, we do not currently have permission to report on digital sales on Nintendo platforms.



Switch led Units, PS4 barely edged out dollars.
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Do we not get Top 10 for last 12 months anymore?
 
DMVfan123

DMVfan123

The Fallen
Oct 25, 2017
7,361
Virginia
When dat Spidey sales announcement hits
giphy.gif
 
Gotdatmoney

Gotdatmoney

Member
Oct 28, 2017
14,500
MatPiscatella said:
Oops. My mistake. Yeah, it should have an asterisk. Although Capcom is a member of the Digital Leader Panel, we do not currently have permission to report on digital sales on Nintendo platforms.
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Thanks for the clarification. I figured as much but it's good to be sure.

Raises an interesting question though, is it that Nintendo doesn't share this data with NPD at all or you guys have it through other publishers but are not allowed to include it in your analysis? You said it'll be a slow process getting them on board so I assume we are a ways out from them ever sharing it.
 
TuMekeNZ

TuMekeNZ

Member
Oct 27, 2017
1,278
Auckland, New Zealand
We Happy Few sold well on PS4... Also good to see exclusives selling well on their respective platforms too.
Activision must be laughing with that massive spike in COD:MW2 sales. Money for nothing really.
 
Saint-14

Saint-14

Banned
Nov 2, 2017
14,477
Will GoW be able to push past FC5 in year to date rankings? It seems to be doing better than it currently.
 
Terraforce

Terraforce

One Winged Slayer
The Fallen
Oct 27, 2017
18,917
Mezoly said:
Pretty great August for the industry even without many new big entries.

  • Nice to see MHW back with the PC release.
  • GoW had a bounce back month.
  • MK8 legs are becoming legendary.
  • Octopath didn't buck the trend of JRPGs being front loaded in NA.
  • BC gave a good bump for MW2 and continue to show it's effects on sales.
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Click to shrink...
Wow I totally forgot about Octopath, you're right. Not even top 20 in it's second month, ouch. At least it still performed well initially even if it has poor legs.
 
Effect

Effect

Member
Oct 25, 2017
4,945
What is allowing GTA V to keep selling like this? New people still buying it? Or are people getting banned left and right and constantly rebuying it?
 
cabelhigh

cabelhigh

Member
Nov 2, 2017
1,723
Wait, so if God of War is above Monster Hunter, does that mean GoW has sold 10+ million units? Amazing if true.
 
Mory Dunz

Mory Dunz

Member
Oct 25, 2017
36,398
Mario Tennis showing pretty decent legs.


The Crew 2 as well right.

It's its 3rd month so that's not bad.
 
Rotimi

Rotimi

Banned
Dec 25, 2017
1,758
Jos , Nigeria
Wow impressive results for Monstet hunter world. GTAV is going to continue to, well ......GTAV I guess.

Nice to see Naruto break into the charts. Switch August software ranking shows how unimpactful the releases were. Nintendo really need to up their game next year and have a better line up
 
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