However, Justin Danhof of the NCPPR pursued the line by asking Cook if Apple's environmental investments increased or decreased the company's bottom line. He also asked Cook to commit
Apple to only investing in measures that were profitable.
Cook became visibly angry at Danhof's questions and categorically rejected the NCPPR's climate scepticism, according to the
Mac Observer's Bryan Chaffin, who attended the event. He told shareholders that securing a return on investment was not the only reason for investing in environmental measures.
"When we work on making our devices accessible by the blind, I don't consider the bloody ROI," Cook said, adding that the same sentiment applied to environmental and health and safety issues.
He told Danhof that if he did not believe in climate change, he should sell his Apple shares. "If you want me to do things only for ROI reasons, you should get out of this stock," he said.
