"The Rise of T-Series, the YouTube Channel That Will Soon Dethrone PewDiePie": Vice

DosaDaRaja · Sep 4, 2018

Came across this article a week ago, and since then, T-Series has actually gained another million subscribers.

https://motherboard.vice.com/en_us/...soon-dethrone-pewdiepie?utm_source=reddit.com

T-Series, which currently has 59.8 million subscribers, capitalizes on one of the biggest industries in the world (Bollywood) in the second most populated countries in the world (India, with 1.3 billion people.) The channel, which is largely music videos and songs from movies, goes beyond Bollywood—films made usually in Hindi—and includes subchannels for various regional Indian languages like Kannada, Telugu, and Tamil.

That kind of startling growth is reflective of the Indian user. In one of the world's fastest growing economies, people are coming online in droves: the number of internet users in India reached 500 million this summer, and that is still only around a third of the population.

But because of how Bollywood music is released and fragmented, it will never rank on global music charts alongside Beyoncé or Jay-Z." That also means a lot of Indians are getting their music through radio and videos.

The next steps for T-Series will be to expand outside the Indian market. And that's not a huge leap: the reach of Indian entertainment, and the popularity of T-Series, is not limited to Indians. Indian music, and Bollywood, is popular in the subcontinent as well as parts of the Middle East and Africa.

Some background info: Back in 2016, the Telecom sector in India was revolutionised with the launch of Reliance Jio. It launched with dirt-cheap data plans at 4G speeds. Following its launch, there has been a huge price war between Jio and the other players in the market, resulting in consumers getting super cheap data packs, such as 1GB for half a dollar per day, combined with attractive call rates.
My current plan gives me 20 GB of 4G Mobile Data that rolls over per month along with unlimited calls for around USD 5.4 per month. Pretty good, eh?
And yeah, expect a lot less anglophone dominance of the internet in the coming decades.

Neptonic · Sep 4, 2018

that is an insane data plan OP damn

Mr. Pointy · Sep 4, 2018

Indian channels are pretty much going to take over the top spots and view count numbers fairly soon because of how much untapped growth in users there are on the subcontinent. The Western / Anglosphere of YouTube (and percentage of internet users among the population) hit its saturation point years ago, and there's not much growth for new channels.

behOemoth · Sep 4, 2018

So t-series is more a channel like worldstarhiphop than a influencer show like pewdiepie?
Netherless, mainstream music is really getting diverse in language lately. The top YouTube music clips are pretty much all from latin america.

Ginta · Sep 4, 2018

Man, mobile data is so much cheaper in SEA than here in europe... I'm jealous.

Mr. Pointy · Sep 4, 2018

behOemoth said:
So t-series is more a channel like worldstarhiphop than a influencer show like pewdiepie?
Netherless, mainstream music is really getting diverse in language lately. The top YouTube music clips are pretty much all from latin america.

It's kind of like a Vevo, but it's a channel instead of an entity of multiple channels.

Yebele · Sep 4, 2018

why do they call it bollywood anyway

what does the b mean

edit: nevermind i just googled it

Bollywood is a portmanteau of "Bombay" and "Hollywood."

the more you know

Famassu · Sep 4, 2018

Ginta said:
Man, mobile data is so much cheaper in SEA than here in europe... I'm jealous.

Hmm? I get unlimited 4G and calls & text messages for 18,90€/month.

Deleted member 46641 · Sep 4, 2018

I'm very okay with this.

DosaDaRaja · Sep 4, 2018

behOemoth said:
So t-series is more a channel like worldstarhiphop than a influencer show like pewdiepie?
Netherless, mainstream music is really getting diverse in language lately. The top YouTube music clips are pretty much all from latin america.

More like a music conglomerate.

Ginta said:
Man, mobile data is so much cheaper in SEA than here in europe... I'm jealous.

South Asia....

SurrenderDorothy · Sep 4, 2018

Dethrone the wasteman, Bollywood.

NightShift · Sep 4, 2018

Finally something with some fucking artistry will be the top of Youtube.

jon bones · Sep 4, 2018

i am down for Indians to replace the horde of screaming white dudes on youtubr

_Karooo · Sep 4, 2018

T series is very old.

Lentic · Sep 4, 2018

That damn media with their agenda against PDP!!11

Dictator · Sep 4, 2018

I will be happy to hear less english dominance is happening.
Great!

CostcoCousteau · Sep 4, 2018

they should start a gossio show on this T Series channel.

HarryHengst · Sep 4, 2018

DosaDaRaja said:
And yeah, expect a lot less anglophone dominance of the internet in the coming decades.

Not really. Indian internet will just be it's own silo.

WrenchNinja · Sep 4, 2018

Finally some good news.

signal · Sep 4, 2018

DosaDaRaja said:
And yeah, expect a lot less anglophone dominance of the internet in the coming decades.

If this means even more search suggestions randomly having "in Hindi" as a top suggestion then wake me from this nightmare.

DosaDaRaja · Sep 4, 2018

HarryHengst said:
Not really. Indian internet will just be it's own silo.

By that, I meant expect a lot more 'Please do the needful' rather than 'do it'. You can already see bits of this in YT and Instagram comments at the moment.
Oh, and expect forums like Reddit to be inundated with Subcontinent news rather than Repub V Dem/ Torries V Labour stuff you see right now.

signal said:
If this means even more search suggestions randomly having "in Hindi" as a top suggestion then wake me from this nightmare.

Your search results are probably quite similar to that of a typical Hindi user...

sibarraz · Sep 4, 2018

Will they have heated gaming moments?

Deleted member 9317 · Sep 4, 2018

Rise? T-Series is goddamn massive already for years. Most Indian songs are uploaded on T-Series official page. It's like Interscope Records uploading all the songs on their label under one YouTube page, yeah it'll be MASSIVE.

enzo_gt · Sep 4, 2018

Damn I didn't expect this to be the same T-Series that's emblazoned Indian programming and DVDs for years upon years now lol Makes sense, though.

sphagnum · Sep 4, 2018

jon bones said:
i am down for Indians to replace the horde of screaming white dudes on youtubr

You're just going to get hordes of screaming Hindutva guys.

Trojita · Sep 4, 2018

I thought this was going to be about a Terminator themed youtube channel.

DosaDaRaja · Sep 17, 2018

Here's an update as of Sept 17:
T-Series is now at ~ 62 million subscribers, while PDP is still around the 66 million mark.
Expect it to become the largest YT channel in 2-3 weeks.

Noodle · Dec 12, 2018

This morning I got an email from a web hoster I use.

https://www.000webhost.com/blog/we-are-doing-our-part-its-your-turn-now/

You HAVE to subscribe to PewDiePie.

Emphasis theirs.

I was so disgusted with them using their position to get people to join this that I immediately closed my account and moved my site to another provider.

Transistor · Dec 12, 2018

I subscribed to T-Series simply to dethrone that racist shithead

Deleted member 2809 · Dec 12, 2018

Noodle said:
This morning I got an email from a web hoster I use.

https://www.000webhost.com/blog/we-are-doing-our-part-its-your-turn-now/

Emphasis theirs.

I was so disgusted with them using their position to get people to join this that I immediately closed my account and moved my site to another provider.

What the fuck at this whole article
WHAT
THE
FUCK

he is an independent creator, who uses the power of the internet to pursue his dreams and spread happiness. We believe that this man could be a perfect role model for our community.

This whole thing is fucking disgusting and will get much uglier once he's no longer number 1

VeePs · Dec 12, 2018

Noodle said:
This morning I got an email from a web hoster I use.

https://www.000webhost.com/blog/we-are-doing-our-part-its-your-turn-now/

Emphasis theirs.

I was so disgusted with them using their position to get people to join this that I immediately closed my account and moved my site to another provider.

Lmao. Fuck it. I'll subscribe to T-series. And listen to a new genre of music.

chandoog · Dec 12, 2018

Noodle said:
This morning I got an email from a web hoster I use.

https://www.000webhost.com/blog/we-are-doing-our-part-its-your-turn-now/

Emphasis theirs.

I was so disgusted with them using their position to get people to join this that I immediately closed my account and moved my site to another provider.

That's just fucking sad ..

Cargo Shorts · Dec 12, 2018

I was playing GTA Online last week, and a message popped up (like an alert Rocktar would post, not text chat... freakin' modders) that told me to subscribe to PDP. I don't really use Youtube, but I now have one subscription: T-Series.

Mr. Poolman · Dec 12, 2018

T-Series actually has stuff I kinda enjoy, unlike PDP.

crimsonheadGCN · Dec 12, 2018

Transistor said:
I subscribed to T-Series simply to dethrone that racist shithead

Same. Plus the channel has some good content.

lunarworks · Dec 12, 2018

Noodle said:
This morning I got an email from a web hoster I use.

https://www.000webhost.com/blog/we-are-doing-our-part-its-your-turn-now/

Emphasis theirs.

This is sad and hilarious. Like a bunch of 12 year old girls trying to get their chosen boy band to the top.

Guts Of Thor · Dec 12, 2018

Good on them. Dethrone that no talent hack!

Napoleonthechimp · Dec 12, 2018

There's a lot of tech savvy Indians with enough free time to devote to watching youtube videos of insanely popular Bollywood movies. It doesn't seem that hard to grasp.

"The Rise of T-Series, the YouTube Channel That Will Soon Dethrone PewDiePie": Vice

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