Dunkin' Donuts to simply become Dunkin' (confirmed)

PCfromNYC · Aug 29, 2018

https://www.businessinsider.com/dunkin-donuts-name-changing-to-dunkin-2018-8

Dunkin' Donuts is dropping "Donuts" from its name, and fans aren't happy about it.

The name change doesn't come as a surprise — the Massachusetts-based coffee empire began testing the name Dunkin' at a handful of Massachusetts locations late last year, according to Eater.

The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin' concept was opened at a Quincy,Massachusetts, location. By the end of the year, the new concept will be at 30 locations in Boston and 20 nationwide.

The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it doesn't plan to make any decisions regarding the branding until later this year.

I'm sure a lot of people will start comparing this to when IHOP became IHOB to promote those burgers. Honestly, I know people who call it just Dunkin' already so *shrugs* if it's permanent, I wouldn't complain.

Aiii · Aug 29, 2018

Dunkin' what though? Too much of a cliffhanger like this.

QuantumZebra · Aug 29, 2018

Is this like iHob?

Regiruler · Aug 29, 2018

The alliteration makes it memorable. This is a terrible idea.

Hollywood Duo · Aug 29, 2018

They should rename it CC for "Cheap Coffee"

tadale · Aug 29, 2018

Dunking - Dunkin' - Dunky - Grunting noise that starts with a "d" sound

Van Bur3n · Aug 29, 2018

MIZTAKE.

Alwayscrazybacon · Aug 29, 2018

It got ihop in the news, lets copy them.

itwasTuesday · Aug 29, 2018

What about Double D's.

See it has two meanings. It could refer to doughnuts, but also boobs.

Get it?

BWoog · Aug 29, 2018

I will never understand the weird Northeast obsession with Dunkin' Donuts. They make the worst coffee.

Maven · Aug 29, 2018

itwasTuesday said:
What about Double D's.

My first thought

But, this has been coming. And eventually Donuts will be dropped from all locations

THErest · Aug 29, 2018

This was mentioned in a marketing textbook from a class I took in college 10 years ago.

Took them long enough.

Mass Effect · Aug 29, 2018

iHob all over again

Cochese · Aug 29, 2018

It's so routinely shortened to Dunkin' in public that it makes sense.

Deleted member 11822 · Aug 29, 2018

Change the name all you want. It's still garbage coffee.

Richiek · Aug 29, 2018

Dunkin advertises its coffee more than its donuts, so not surprised.

Luchadeer said:
Change the name allyou want. It's still garbage coffee.

This too.

mikehaggar · Aug 29, 2018

BWoog said:
I will never understand the weird Northeast obsession with Dunkin' Donuts. They make the worst coffee.

Huh. I'm from the Northeast and love their coffee. Drinking it right now, actually lol. Is Dunkin' Donuts not popular outside of the NE?

remiri · Aug 29, 2018

Seemed to go reasonably well for Domino's Pizza, so w/e

BWoog · Aug 29, 2018

mikehaggar said:
Huh. I'm from the Northeast and love their coffee. Drinking it right now, actually lol. Is Dunkin' Donuts not popular outside of the NE?

I always thought it was because Dunkin was harder to find in the Northeast or something. Here in the South, they're everywhere.

Teh_Lurv · Aug 29, 2018

I can't remember the last time hearing someone say Dunkin Donuts out loud. Most people around me here in Massachusetts casually call it Dunkins.

Zombine · Aug 29, 2018

Chasing the illusive millennial crowd that are no longer spring chickens and have grown up liking Dunkin' Donuts as is. Everything doesn't need to be hip and fresh.

itwasTuesday · Aug 29, 2018

mikehaggar said:
Huh. I'm from the Northeast and love their coffee. Drinking it right now, actually lol. Is Dunkin' Donuts not popular outside of the NE?

I'm in North Va within a mile of a Dunkin' & a Krispy Kreme and both stay pretty busy throughout the year.

jph139 · Aug 29, 2018

Reminds me of when Kentucky Fried Chicken formally rebranded to KFC. Not sure why the formal name and the nickname can't co-exist. Unless the "donut" moniker is some weird albatross at this point.

ghostemoji · Aug 29, 2018

Everyone I know already calls it that, so why not.

MasterSummerSmith462 · Aug 29, 2018

Sounds related to basketball.

Now imagine Krispy Kreme becoming just Krispy.

SwampBastard · Aug 29, 2018

mikehaggar said:
Huh. I'm from the Northeast and love their coffee. Drinking it right now, actually lol. Is Dunkin' Donuts not popular outside of the NE?

I think their coffee is fine (and not really any better than "fine"), but all of their food is horrible. And no, they aren't nearly as popular outside of the northeast. I live in Indianapolis and by my count, there are fewer than ten of them in Indianapolis proper (and just a handful more in the surrounding suburbs).

BWoog said:
I always thought it was because Dunkin was harder to find in the Northeast or something. Here in the South, they're everywhere.

If you're in Boston, I think it's a city ordinance that if you're standing in front of a Dunkin' Donuts, you have to be able to see the next closest location. It's absurd.

PreeminentDB · Aug 29, 2018

jph139 said:
Reminds me of when Kentucky Fried Chicken formally rebranded to KFC. Not sure why the formal name and the nickname can't co-exist. Unless the "donut" moniker is some weird albatross at this point.

That's the best case scenario
The worst case is when Radio Shack tried to become "The Shack"

Deleted member 8257 · Aug 29, 2018

Aiii said:
Dunkin' what though? Too much of a cliffhanger like this.

Burgers. Dunkin Burgers.

HotsauceDragon · Aug 29, 2018

A missed opportunity to go full Idiocracy.

Ghos · Aug 29, 2018

Aiii said:
Dunkin' what though? Too much of a cliffhanger like this.

Just Dunkin'.

Malleymal · Aug 29, 2018

They should just be D'D

They don't want to be known for just donuts .. I get it.

Reversed · Aug 29, 2018

Dunkin churros

gutshot · Aug 29, 2018

BWoog said:
I always thought it was because Dunkin was harder to find in the Northeast or something. Here in the South, they're everywhere.

Like most regional chains that then expanded nationally, they are of course more popular in their home region.

Davey Cakes · Aug 29, 2018

Not far from where I live there are a couple of establishments that are only a couple of blocks from each other. One is new and has the Dunkin' branding, but the other is still just regular Dunkin' Donuts. I imagine the transition will take time.

Futureman · Aug 29, 2018

BWoog said:
I will never understand the weird Northeast obsession with Dunkin' Donuts. They make the worst coffee.

I've posted this here before but YES agreed. Honestly makes me irrationally mad when I walk by the Dunkin' near me and the line is out the door.

I Don't Like · Aug 29, 2018

"...and fans aren't happy about it."

Imagine being the type of human being who is emotionally affected by Dunkin fucking Donuts dropping the latter part of its name.

Just imagine.

Hollywood Duo · Aug 29, 2018

Futureman said:
I've posted this here before but YES agreed. Honestly makes me irrationally mad when I walk by the Dunkin' near me and the line is out the door.

If it makes you feel any better there is usually a huge line at Starbucks too. People need to get more sleep.

Chopchop · Aug 29, 2018

But how will I know what I'm dunkin'?

Ogami Itto · Aug 29, 2018

"Fans aren't happy."

Is this true? Are there fans of a fucking chain of donut shops that give a shit about the name?

Poltergust · Aug 29, 2018

Futureman said:
I've posted this here before but YES agreed. Honestly makes me irrationally mad when I walk by the Dunkin' near me and the line is out the door.

I think they make the best coffee out of all the breakfast cafe chains.

*shrug*

riotous · Aug 29, 2018

mikehaggar said:
Huh. I'm from the Northeast and love their coffee. Drinking it right now, actually lol. Is Dunkin' Donuts not popular outside of the NE?

They don't even exist in Seattle and not sure if they exist in the PNW at all.

Officer Big Mac · Aug 29, 2018

Less money for signage

nightstalker962 · Aug 29, 2018

Poltergust said:
I think they make the best coffee out of all the breakfast cafe chains.

*shrug*

Yea it's not even close.

Steel · Aug 29, 2018

Now they're gonna have to waste money replacing all those signs.

kickz · Aug 29, 2018

Trash donuts and coffee

ahoyhoy · Aug 29, 2018

BWoog said:
I will never understand the weird Northeast obsession with Dunkin' Donuts. They make the worst coffee.

It's better than most fast food coffee but that doesn't say much.

Also they're from the Northeast so of course it's popular here.

Sectorseven · Aug 29, 2018

Worked out for ~~Radio~~ The Shack.

Dyle · Aug 29, 2018

I don't know how to feel about the tea and coffee coming from a beer-style tap.

Tap+System_e830cfe5-cacd-44d4-86c4-9928e6e44637-prv.jpg

Davey Cakes · Aug 29, 2018

There was a point where Dunkin' Donuts was an actual chain of bakeries, but honestly it's felt like their donuts and pastries have been in the back seat of the business for a couple of decades.

deepFlaw · Aug 29, 2018

Just go right to calling it Dunks'.

That's what everyone I know calls it.

Dunkin' Donuts to simply become Dunkin' (confirmed)

何これ

Attempted to circumvent ban with alt account

One Winged Slayer

user requested account closure

Developer at Pixel Arc Studios

One Winged Slayer

Deleted member 8257

One Winged Slayer

One Winged Slayer

Knights of Favonius World Tour '21