Stop mixing Beepo with Titano!
I would dance for the Titano book as well...
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Spider-Man influencer kit is awesome
- Thread starter patapon
- Start date
I would dance for the Titano book as well...
Exactly this. Can't tell you how much crap I've tossed out over the years from this sort of stuff.
None of it is special. People think it makes them special, when in reality is crap the marketing department has produced and if you work for the company putting it out in any role above a QA tester you probably can have one of them.
Can't wait for this next week. Probably have about ~10 hours or so left of the Witcher 3 I need to get through then I'm ready. Will be competing with 2k for my time however.
I feel like the only time stuff like this might affect the review in any way is if a smaller review site got one. Bigger sites are just used to this, just like critics for movies and music. I think it's an issue that has been overblown by some gamers who want to believe in conspiracies or whatnot. Not saying it's necer affected a review, but personally I don't see these press kits and think "well I can't trust that review to be fair."
I mean, I used to write previews and reviews for a website a few years back as a side hobby and got bunch of free stuff. But that's all it was, free stuff. The value of those items right now is exactly zero. Actually worse than zero because most of that trash is non-recyclable.
Being a games reviewer is one of the most poorly paid jobs, where you quickly become tired of your favourite hobby, and the internet will hate whatever you write. You're not missing much
Source: I used to be a games reviewer
By this logic then anyone who has been a Spidey fan their whole life is likely to review the game much higher.
Its just a marketing kit that Sony knows will be shared via social media. Unless the backpack had money, there is no way this will have an effect on a reviewer´s score
Its just a marketing kit that Sony knows will be shared via social media. Unless the backpack had money, there is no way this will have an effect on a reviewer´s score
Cool, but completely unrelated to the joke of letting me play his copy for one hour.
What if, now hear me out.
What if this kit had some sort of M O N E T A R Y value to it?
The backpack may not have money in it, but it sure took money to make and ship.
Looks pretty bad to me? It's a backpack that looks like it's for a 7 year old and then lots of pieces of paper. Nothing remotely awesome in there imo. Wouldn't even pay $10 for a special edition with that.
Like some others, I dislike this practice as it's effectively trying to buy good reviews. And yes, I'm aware most publishers do it. The problem is that if you don't give it a favorable review your chances of getting another press kit is low, so some would be inclined to give good reviews so they keep getting free stuff.
Like some others, I dislike this practice as it's effectively trying to buy good reviews. And yes, I'm aware most publishers do it. The problem is that if you don't give it a favorable review your chances of getting another press kit is low, so some would be inclined to give good reviews so they keep getting free stuff.
The press are the ones that make a game sell big numbers. That 9/10 or 10/10 review sells far more copies than making this available to the public would.
So it's a bribe then?
I just read that these are for "influencers". Even worse than press kits.
Basically, and if it didn't work they wouldn't spend money doing it.
Like you just said, now that it's been confirmed as an influencer kit (geez I hate that term) I think it's even worse, as "influencers" are literally just paid shills. Companies pay them to promote their products while pretending that they're not just paid ads.
There are basically three facts when it comes to the shitty process of making expensive lavish press or influencer kits:
Yes, it is literally a bribe intended to increase the chances of the press or influencer viewing the game favorably or being more likely to share information about the game.
Yes, most people who get them really don't care at all and many probably find them annoying to deal with.
Yes, the marketing and pr departments still continue to use them because on some level for some people they must work, see the tweet in the op which is already making more people aware of the game (see also past articles on ign etc showcasing the more ridiculous press kits)
Yes, it is literally a bribe intended to increase the chances of the press or influencer viewing the game favorably or being more likely to share information about the game.
Yes, most people who get them really don't care at all and many probably find them annoying to deal with.
Yes, the marketing and pr departments still continue to use them because on some level for some people they must work, see the tweet in the op which is already making more people aware of the game (see also past articles on ign etc showcasing the more ridiculous press kits)
Is this a proper press kit? The press have been playing the game for days now (I've seen some of them on my friends list playing away) and it seems this was more something given to people who attended their party, Hollie B from PlayStation Access included. Would this really affect a review considering the reviews have been worked on for a while now and will launch in just a few days?
Not if you're unionized.
Also, reviewers got digital codes, not this.
Jason how do you feel about Publishers giving out huge presents to reviewers at events? I remember Ubisoft gave out golden AKs to Influencers... for Ghost Recon Wildland
8-10 years ago, publishers would put up big money flying games press around the world. Capcom was most infamous for this, holding their annual Captivate event in cities like Hawaii and Rome. Nowadays, those publishers have pivoted to YouTubers. It's all sickening and I'm proud to be able to say I've never taken travel (or lavish swag) from a game publisher in my life.
Give me the comic and you have it back when I'm done reading...
Meh on this stuff honestly, just want the gamez
Meh on this stuff honestly, just want the gamez
Come on, stop making sense!
That's pretty disgusting but it's not only a thing in video games but all medias.
Well, Influencers got invited to New York, Helicopter tour and more stuff included (besides flight and hotel most likely) and you "complain" about some backpack and post cards for them? ;) Influencer = Marketing. You will see a lot of videos about that stuff popping up on YouTube soon.
Anyway that's part of their Marketing budget for games, they get videos and stuff in return, you know the drill guys.
Press kits are sometimes nice, yes. But not all outlets/reviewers still get those. Often times you just get a code and PDF and that's it and that's totally fine and yes there are still events happening all the time. Some outlets skip those, some pay the travel and hotel costs themselves, etc. That all depends on the outlet/reviewer and now you really won't be "influenced" if you receive a booklet with a couple of pages or some post cards and stuff like that... some give those away to readers from time to time like once or twice a year, etc.
Anyway that's part of their Marketing budget for games, they get videos and stuff in return, you know the drill guys.
Press kits are sometimes nice, yes. But not all outlets/reviewers still get those. Often times you just get a code and PDF and that's it and that's totally fine and yes there are still events happening all the time. Some outlets skip those, some pay the travel and hotel costs themselves, etc. That all depends on the outlet/reviewer and now you really won't be "influenced" if you receive a booklet with a couple of pages or some post cards and stuff like that... some give those away to readers from time to time like once or twice a year, etc.
Gamers love this kind of tat. People pay silly money for "collectors editions" containing a cheap plastic figure and some stickers. We're talking "influencers" here, not professionals. If this stuff had no bearing, publishers wouldn't bother with these kits.
Personally, I'd be more inclined to dock points if you send me a load of cheap promo shite with the game.
The only thing that matters is the game disc and a disc with assets (images, etc.). The rest is garbage.