MS will do something to block it and they should as I don't like Linux. I'm Windows guy :)
This will not attract huge mainstream attention. Most PC gamers are tuned to Windows and ppl don't switch easily . This method is still too complicated for average PC gamer.
PC gaming is way more accessible that it has ever been. But I still maintain that if people are going for PC gaming and still want it to be a "plug and play console plus" experience they are missing out on what it is.
PC gaming brings options and freedom, one of those is the freedom to choose a OS. Can you see Sony or Nintendo allowing you the option to pick a OS (Well Sony did kinda with PS3 but you couldn't play games etc and they removed that option later but still).
You can free of the any companies will as to how play your games in a way you can't with consoles... You have choices of different storefronts that actual distribute the content, on console you are limited to one digital distribution platform or physical... You mod games, fix them even, you can even run games on OS or hardware that was never intended (Emulation, below minimum requirements or running windows games in Linux for example)
By just sticking to Windows and steam or whatever you are actually limiting yourself.
I'm a long time PC gamer since the DOS days in the 90s so I'm use to having fiddle around and it's never been easier than today, but if you put in the extra effort and learn about this extra level of freedom provided to you it's quite liberating compared to a console ecosystem today.
The more people that do this the better it will...
Wanting MS to "Block" this is just ignorant fanboyism... and yet is exactly what Tim Sweeney was warning about with UWP and MS when everyone was accusing him tinfoil hattery...
If people buy into MS that much just buy an Xbox.... I for one long for the day PC gaming is completely uncoupled from MS which is just via DIrectX these days...