I really don't want to downplay any trans hate or any vile shit, but I'm gonna have to disagree. The (admittedly few) trans folk I know have used preferred pronouns as way of introducing their gender identity without having to invite "You look like Y but say you are X" responses. Someone telling me their preferred pronouns (and to stress, this is a trans person using the phrase 'preferred pronoun') immediately tells me that they are trans and I can be respectful by actually using their given pronouns instead of using an ambiguous term like dude or guy (which have male connotations). I'll agree it can be used to mock trans people though but it's not exclusive. I should probably mention that it could be a cultural thing as I'm from New Zealand so its a different social context to the US.
OT: It's not the same company anymore (I think), but GOG just had a whole thing with a Postal 2/GG tweet like a month ago. Tweet's deleted so I can't comment in this case, but I feel like a committee to just check tweets before posting them might do some good here. I get that memes are funny and people like the company twitter memes, but a lot of memes are plainly offensive. I kinda wish company twitter accounts would go back to being more newsbot-ish and less meme advertising to get noticed on reddit/4chan.
Edit: Just saw the screencap. The tweet serves no purpose besides memeing. The Tweet author could've just asked himself, "is this worth posting? It doesn't advertise the game at all".