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Hollywood Duo

Member
Oct 25, 2017
41,680
This is an interesting topic, especially after just reading this excellent post in the "How Much Does The Rest Of The World Dislikes Americans?" thread:


And here we are! Lots of people screaming "idiocy!", refusing to listen or even entertain the idea that an actual chef from Jamaica telling you the recipe is NOT correct might be right or know better than you do...
What does America have to do with this?

The point is it's mass produced junk, no one would expect it to be "correct".
 

Plum

Member
May 31, 2018
17,266
Heat up in 1 minute? So this is a bag of microwaved/boil in bag rice?

Get outta here.

Yeah, they're pretty big here in Britain. The main brand you see is Uncle Ben's but there's tons of other brands as well:

51gPbcFHYzL._SY445_.jpg


And they're pretty much just microwavable rice pouches for lazy and/or rich people. There's tons of varieties and you can even get them with lentils, brown rice and other healthy stuff.

We do also have boil-in-the-bag rice as a seperate thing:

IDShot_540x540.jpg


Which are pretty much exactly what you'd expect.
 
All the people that think Jamie Oliver is a jerk are probably those tubby school kids who he tried to make slightly healthier school dinners for that one time but they squealed like piglets until their mums poked bacon butties and Yorkie bars through the fence.

Heeheehee

He had to remind people he's still a thing by selling out and putting his name and stupid face on shitty instant food products.

Dude's a fucking hypocritical sellout for selling prepackaged "meals" when his whole approach to food used to be "there's no reason you can't cook it yourself". That offends me more than this supposed example of cultural appropriation.

Maybe he realized after fighting to improve school lunches so long that people are just fucking lazy and will default to insta-food however easier or better it is to cook it yourself. Are his insta-products really unhealthy or something? I could see the hypocrisy there if that's the case. There's no reason you can't do both, though.


I hate it when he does this:

"Here are some recipes you can cook easily with just a few cheap ingredients."

"First things first is to season the chicken breasts with some salt, some pepper, the tears of a Peruvian Mountain Goat and the nostril hairs of a Bengal Tiger. Simple, easy cooking right here that doesn't break the bank."

Haha. So true. I often use his website for inspiration because there's a such big variety, but the recipes themselves are often absurd (Marked "EASY" but takes 6 hours and 48 ingredients) and blah when you do try them.
 

Jedeye Sniv

Banned
Oct 28, 2017
1,327
Just thinking of all the food I culturally appropriate when I'm cooking. Oh dear I'm going to racist hell.
 

Hollywood Duo

Member
Oct 25, 2017
41,680
Oh I agree with you that this is some small-time shit, but it's still exploitation. Homie put out some half-assed rice and is trying to sell it as his own and couldn't even get the recipe right smh.
I'm not sure what he was going for but I imagine scotch bonnets were too expensive for his mass produced trash. It doesn't really claim to be authentic Jamaican food as far as I can tell.
By all means you can appropriate a roast beef dinner if you like. Or beans on toast.
That is a very poor example with reasons that should be obvious.
 

Nepenthe

When the music hits, you feel no pain.
Administrator
Oct 25, 2017
20,643
ITT: People who have never had their culture exploited and appropriated telling exploited cultures that there isn't an issue.
I would also add people overreacting to the very term itself without understanding that it is a phenomenon and not a moral judgement.
 
Oct 27, 2017
4,290
Nottingham, UK
Isn't it the case of the marketing and use of the term to make money rather than using the recipe itself that is the issue?

But it's hilarious everyone getting up on in arms about someone getting up in arms
 

Bernd Lauert

Banned
May 27, 2018
1,812
So what's the problem here? That he's selling a product which originated from another culture? Or that he's doing the recipe wrong? I don't get it.
 

Deleted member 14459

User requested account closure
Banned
Oct 27, 2017
1,874
I mean Jamie Oliver knows what jerk chicken is and how to make it:



It's just that he is completely broke has some disastrous investments and has sold his name to be put on anything that he is in no control over. If anything it's Jamie's knowledge of cooking that has been appropriated... it's pretty sad actually.
 
Oct 25, 2017
752
From my understanding the difference between cultural exchange and cultural appropriation is that with appropriation the dominant culture borrows aspects of the non-dominant originating culture for its own profit, whilst suppressing and undermining that culture benefiting from its own creations.

By in-authentically appropriating 'jerk' style to market a range of instant meals, it can loosen the idea of what 'jerk' style cuisine is, taking it from a particular way of flavouring and cooking food into anything that's vaguely Caribbean-esque. That in turn undermines how chefs who originated from that food culture can market and promote their expertise.
 

Nepenthe

When the music hits, you feel no pain.
Administrator
Oct 25, 2017
20,643
So what's the problem here? That he's selling a product which originated from another culture? Or that he's doing the recipe wrong?
The issue would be both- that he's selling a foreign-sounding recipe that apparently doesn't make sense to the people who actually make jerk food for the consumption of equally-ignorant people and his own profit. That is, like, textbook appropriation in the negative sense, but in the grand scheme of things it is a mild offense.
 

Bleepey

Banned
Nov 11, 2017
1,152
All the people that think Jamie Oliver is a jerk are probably those tubby school kids who he tried to make slightly healthier school dinners for that one time but they squealed like piglets until their mums poked bacon butties and Yorkie bars through the fence.
I miss my fucking twizzlers. I can't find them anymore. :(
 

Deleted member 13364

User requested account closure
Banned
Oct 27, 2017
1,984
So what's the problem here? That he's selling a product which originated from another culture? Or that he's doing the recipe wrong? I don't get it.
That if he's going to sell a product using the name of a dish which is clearly of cultural significance to many people, he should at least try to make it an authentic recipe.
 

KarmaCow

Member
Oct 25, 2017
9,150
It's the same argument with Taco Bell, but it's a variation of authentic food. I don't get the hate for it, especially since it's cheap and hits the spot. They even offer vegan/veggie options but no way in hell would I call them "authentic" in the least. Even when they tried to do their cantina tacos, it wasn't the same but at least they tried.

I mean wouldn't call Taco Bell a good example either but again, it's not some dire circumstance either.
 

Vire

Banned
Oct 27, 2017
5,591
https://www.indy100.com/article/jam...on-jerk-rice-levi-roots-video-footage-8499206

This is hilarious actually.


Levi Roots teachs Jamie Oliver how to make jerk chicken


In a video posted on Oliver's official YouTube chanel, Roots can be seen teaching him how to make the perfect Jerk chicken. He explains the ingredients that you "have to have", including Scotch bonnet peppers and allspice. Oliver calls Scotch bonnets "the best pepper in the world", despite not using them in his jerk rice.

Roots can even be heard saying that if one of these ingredients isn't in the mix, you "can't really call it jerk".

So it turns out that Butler seems to be right - Oliver's product isn't really jerk at all.

Damning indeed.
 

Nepenthe

When the music hits, you feel no pain.
Administrator
Oct 25, 2017
20,643
That if he's going to sell a product using the name of a dish which is clearly of cultural significance to many people, he should at least try to make it an authentic recipe.
But if we try to do that we'll stop creating new recipes! You don't want to eat the same thing forever, do you? This disposable microwavable garbage is for the good of human culture.
 

Hollywood Duo

Member
Oct 25, 2017
41,680
Already peeped. Some people taking offense because they make some of these dishes themselves and it's like woah nobody is passing on judgment to those who enjoy microwavable rice lmfao.
It is funny considering how bent out of shape Brits get at things like American biscuits or American bacon and that's literally only because of the name.
 

siteseer

Banned
Oct 27, 2017
2,048
plenty of things to be upset about, but this, in a capitalist consumer society, is nothing. mp must readjust her priorities.
 
Oct 25, 2017
2,645
I would also add people overreacting to the very term itself without understanding that it is a phenomenon and not a moral judgement.
I see it thrown out as a moral judgement far more than a neutral phenomenon (Let alone the actual positive effects of cultures intermingling and ideas spreading). Most of what I see get called cultural appropriation that's something I find similarly outrageous as the person offended feels it is isn't cultural appropriation so much as it's racial and cultural stereotyping and caricature.
 

Deleted member 13364

User requested account closure
Banned
Oct 27, 2017
1,984
But if we try to do that we'll stop creating new recipes! You don't want to eat the same thing forever, do you? This disposable microwavable garbage is for the good of human culture.
Oh shit, you're right. I hear all of the dish names are used up so you have to use existing ones even if your dish has almost no resemblance to the original!
 

Nepenthe

When the music hits, you feel no pain.
Administrator
Oct 25, 2017
20,643
Most of what I see get called cultural appropriation that's something I find similarly outrageous as the person offended feels it is isn't cultural appropriation so much as it's racial and cultural stereotyping and caricature.
Is getting a recipe completely wrong to the point that even native Jamaicans don't understand it not an example of cultural caricature?

Regardless, that post was mainly directed to the people not even involved in this row. Like, are you really getting your feelings hurt because a shitty microwavable food is being called out? Were you planning on buying this before now? Lol.
 

Deleted member 8197

Attempted to circumvent ban with alt account
Banned
Oct 26, 2017
1,340
All Jamie's Italian restaurants are going to play dancehall music exclusively as a means of apology.
 

TheCthultist

Member
Oct 27, 2017
8,442
New York
Just out of curiosity I looked up "Jerk Rice" on google to see if this story was the only one and it came up with about nine other versions of it as news... is there seriously nothing else going on in the world today?